A brief presentation of how to improve sales results with lead generation services from WinGreen Marketing Systems.

1. Improving
Sales Results

2.  More leads = Better top line
 Better quality leads = Better close ratio
 Lower cost per lead = Better bottom line
How?
 Fixed-price, turnkey, online content marketing

3. Are Your
Salespeople
Starving for
More Leads?

4. • The seller no longer finds buyers
• The vast majority of purchase decisions begin with a Google search
• The buyer has all the
power, all the
information at his
fingertips, and will find
the seller before the
seller finds him
• Willingness to be sold
to has decreased to
almost zero
• Desire and ability to actively research sellers and choose who may
sell has become the norm

6. Branded, original white papers Webcasts and Webinars
Podcasts

7. Industry verticals
Company size
Job roles
WinGreen builds and manages your target email
database to your specifications
Geographies

8. WinGreen creates custom
branded landing pages
to capture
and
distribute
leads in
real time

9. Content Campaigns

10. Dying to Get
More Sales
Leads?

11. 1. WinGreen plans campaigns with you
2. WinGreen creates content (white papers, articles, etc.)
3. WinGreen promotes content to your target market
4. Interested leads register for content
 Self-identified, opt-in leads
 Pre-filled forms deliver maximum response rates
5. Leads are scored and delivered to your salespeople
6. Follow-up emails and drip emails may be
auto-generated
7. You follow up with telephone qualification
8. You watch prospects’ footprints through your website
9. You close business
WinGreen
Prospects
You

12. Bulk Email Data De-duplication
Web Visitor
Tracking
Webcast
Hosting
Web Analytics
Reporting
WinGreen Client Portal
Campaign Management, Sales Workflow, CRM
 Commercial grade cloud architecture
 Built to handle hundreds of companies’ campaigns
 Capable of sending millions of emails per month
while maintaining SenderScore of 98+
 You avoid software and IT expense and effort by plugging into
WinGreen’s pre-integrated, optimized marketing automation

13.  Developed by WinGreen’s client account manager working with your
marketing and sales people
 “3-6-12” = A rolling 12-month calendar of campaign events
• Three months of highly detailed
information
• Six months of theme planning, less detail
• Twelve months of date placeholders and
notes
 Executed by WinGreen’s client
account manager
• Full visibility for client’s management and
sales team
• Ensures that sales, marketing, management
and WinGreen are in sync at all times
WinPlan 3-6-12 Campaign Organizer
Campaign Campaign

15.  Immediate pipeline results
No ramp-up! First month is full speed ahead
 High quality leads
Target database is based upon your “perfect prospect”
 Enough leads for all salespeople to be successful
Target lists, content, and campaigns can be scaled nearly infinitely
 Plus…
 Improved brand awareness
 Improved PR results
 Improved web traffic
 Enhanced “subject matter expert” reputation

16.  WinGreen is a content marketing agency that
delivers sales leads
 Methods, content, target lists, and technology
integrated into a fixed-price service
 Economies are compelling
 Ideal for growing and sustaining sales pipelines
 WinGreen improves sales results
 More leads = Better top line
 Better quality leads = Better close ratio
 Lower cost per lead = Better bottom line

17. Follow us on Twitter at http:/twitter.com/WinGreen_Mktng
Follow us on Facebook at www.facebook.com/WinGreenMarketing
www.WinGreenMarketing.com
Follow us on LinkedIn at http://www.linkedin.com/company/wingreen-marketing-systems-llc
Visit the Prospecting For Gold Resource Center, for marketing and sales white papers
and webinars brought to you by WinGreen Marketing Systems.
www.WinGreenMarketing.com/ResourceCenter.aspx