Luxury Brands Finding New Customers By Using Inbound Marketing Strategies

Maui Luxury Living
HELPING MAUI’S LUXURY BRANDS FIND NEW CUSTOMERS

WWW.MAUILUXURYLIVING.COM

PRESENTERS: JEFF SWANSON-WILSON GREENE

www.mauiluxuryliving .com

Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com

6
FREE COMPANY
COMMERCIAL

8

FREE Company Commercial
Shot On Location In
High Definition

5

$

QUALITY
ASSURANCE

REASONS
TO PARTNER
WITH US

We personally sample
each member products
and services each year

4

SIX

And having a pulse on the
ever changing needs of your
business ensures you access
to the latest marketing
strategies & tools to find
new customers

INBOUND
MARKETING
EXPERTS
Our Main Objective is to help
you grow & market your
Maui Luxury Brand

5

S

We “GET IT”

2




1

K



2

GUARANTEED
MARKETING ROI
Our platform was
designed to deliver a
consistent stream of
new customers for
your business

#1 Google
ranking
We dominate the
search engines and
so will YOU!

3

MAUILUXURYLIVING.COM

W
W
W
W
W

Maui’s Largest Luxury Directory
Over 50 Categories of Luxury Businesses
Reach Millions of Customers Anywhere
SEO Ranking-We are #1 for Maui Luxury
Built-In Promotional Platform



MOBILE READY

Mobile Traffic 100% Increase

N
N
Q
Q
4,000

Mobile Ready With Advanced Features
Android/Kindle App Coming Soon
iPad & Tablet Ready
iTunes App Coming Soon
3,601

Mobile Traffic

1,622

2,000
0
AUG

2,319

1,333
SEPT

OCT

NOV

DEC



N

ABOUT MAUI LUXURY LIVING
What We Offer?

H Premier Luxury Directory

Interactive Business Profile

We created the first ever Maui Luxury
Directory that showcases the best that
Maui has to offer.

 Pull Social Marketing
Our Promotional Platform integrates
aspects of “Pull Social Marketing” which
allows businesses to “pull in” new
customers who are searching for YOU
versus you searching for them.

Your business profile allows your target
audience to contact you directly, thus
cutting through the traditional marketing
“noise and clutter.”

G We Impact Your Bottom Line
What would 5 new customers every
month mean to your business, how about
20 or 50?



MAUILUXURYLIVING.COM
5Maui Luxury Living is
optimized with

Your Business Profile
Page automatically
generates a QR Code that
visitors can download into
their phone to easily view
your page, download
promotions or contact you
directly.

advanced mobile features
that enable visitors to
quickly and easily find
your business via their
mobile devices and
tablets.



TWO MAIN OBJECTIVES

Become The Largest Luxury Network In The Islands
No one does it better. Maui Luxury Living has spent over $50,000 creating
a Premier Luxury Directory with a built-in promotional platform to extend
your marketing reach through SEO and Inbound Marketing Tactics.

Help You Find New Customers
Our marketing efforts are focused on reaching Maui travelers and those
planning to visit Maui in the next 6 months.



TESTIMONIALS
WE ARE VERY EXCITED ABOUT OUR PARTNERSHIP…….

CHEF JAMES McDONALD

with Maui Luxury Living. It’s important for us to leverage new
marketing channels that allow us to easily reach our target audience.
Because MLL is showcasing a variety of Maui businesses, we can
potentially reach new customers with ease.

Celebrity Chef

BECAUSE THIS IS A NETWORK THAT’S FOCUSED ON THE
LUXURY MARKET…….

HELI GOLF HAWAII

Luxury Golf

it will be much easier for my business to be seen by a more
targeted audience of consumers who are looking for other
types of luxury brands on Maui.


Business Member Page

Features That Allow You To Connect Directly With Your Audience

Advanced Slider: Images & Video
Premium Offer: Instantly downloaded or shared
QR Code: Can be downloaded into mobile phones



Contact Info: Plus directions to your business



Business Member Page

Features That Allow You To Connect Directly With Your Audience

Images/Commercial

Exclusive Offers

Contact Info

QR CODE

Our advanced slider
displays both video
and images to
visitors. Company
bio included

A downloadable
coupon/promo that
can be instantly
printed or shared on
social networks

Visitors have access to
all biz info: website,
phone, email & can
instantly get directions
to your business

Visitors can scan
your unique QR
Code to download
your offer into their
mobile device



Strategies For Success

MARKET

PROMOTE

CONNECT

ANALYZE

We specialize in
inbound, social pull
& mobile marketing
solutions to drive
Brand Engagement.

We use our SEO
optimized content &
social networks to
promote & highlight
our members.

We utilize “pull
social marketing” to
connect you directly
with your target
audience.

Our analytics and
tracking scripts
allow us to optimize
our platform for
maximum results.



MAUI TRAVELERS
SPENT 3+ BILLION
IN 2013
Do you have a Marketing
Strategy in place to consistently
acquire new customers?



Billions Spent By Maui Travelers Since 09
What Was Your Share?

4.0

?

3.5

3.5
3.0
2.5

3.6

2.9
2.5



2.0

+16%

1.5

3.1


+5%


+13%

2.5 Through
Sept. 2013

1.0
0.5

Spending in Billions

0.0

Source: Hawaii Tourism Authority

2009

2010

2011


2012

 % change
2013

2012 Hawai‘i Tourism Authority

What Is Important To Maui Travelers?
TOP 6 ATTRIBUTES

4.16
4.05

4.02


3.94

Safe & Secure

Good Value For
Money

Relaxation

3.94

Unique Experiences &
Activities

To Get "Away"



3.92

Friendly Locals

2012 Hawai‘i Tourism Authority

TOP Marketers
Engage Their
Target Audience
Your Membership Includes
Complimentary Product
Reviews, Product Giveaways &
Exclusive Promotions



Benefits Of Offering Contests & Promos
Contests Are a Great Tool for Building Your Fan Base
Contests Enable You To Engage Your Audience

K

y

Contests Empower Consumers To Market For You



Exclusive Promotions Allow You To Sell More Products

#

Exclusive Promotions Will Increase Traffic to Your Website
Exclusive Promotions Help Promote Customer Loyalty



G



Sources: RedPlum, eMarketer, Nielsen Company &
Business2Community.com

What Consumers Want From Social Brands
YEP YOU GOT IT.. PROMOTIONS ARE IMPORTANT!
83% 

70%

58%

55%
37%

Deals & Promotions

Rewards-Loyalty Program

Exclusive Content


Feedback On Products


Customer Service

Research Provided by The Pivot Conference

Promotion Enthusiasts by Income Bracket
Yearly Income In Thousands
Those who earn a 6 figure income are most likely to
leverage promotions and coupons
22%
19%

19%

11%

$100k+

$70k –
$90k

$50k –
$69k

$40k –
$49k

10%

10%

10%

$30k –
$39k

$20k –
$29k

Contests Create Excitement
Exclusive promotions & contests
offer incentives and are engagingperfect for building new contacts for
additional marketing opportunities.
Contests will become the preferred
method of marketers looking to
expand reach and build lists via
social media marketing in 2014.

< $20k



Sources: RedPlum, eMarketer, Nielsen Company &
Business2Community.com

MARKETING
Challenge
How To Make Your
Marketing Dollars Work
For You In 2014



MARKETING SPEND PLANS FOR 2014
Inbound Marketing

Outbound Marketing
Increase

32%

52%
46%

Decrease

41%
36%

21%

21%
17%

16%
10%

2%

Email
Marketing

2%

SEO

4%

Online
Display Ads

15%

9%

5%

Mobile
Marketing

Direct Mail


Print
Radio-TV
Advertising


Trade
Shows

Source: Marketing Charts.com

MARKETING ROI GUARANTEE
SIX
Leverage Our Expertise in
Mobile, SEO & Marketing

FIVE
Get A Mobile Website.
We can integrate in just 7
Business Days

B

-

ONE
Join Maui Luxury Living


Marketing
ROI

5

TWO



FOUR
Let Us Manage Your
Social Media. Our team
can post daily.

Take Advantage of Our
Free Company Commercial
Promotion

THREE

uv


Complete Your Business
Profile Page. We’ll Help You!

Your Path To SUCCESS
Follow Our Process As We Take Visitors And Convert Into YOUR New Customers

ATTRACT

Visitors

*Maui Luxury Living
*Our Blog Content
*Social Media
*SEO

CONVERT

New
Customers

Leads

*Calls To Action
*Member Profile Page
*Exclusive Promotions
*Contact Info

DELIGHT

CLOSE

*Download Promotion
*Phone Call To Business
*Email To Your Business
*Directions To Business



Brand
Advocate

*Great Luxury Products
*5 Star Customer Support
*Awesome Promotions
*Commitment To Greatness

Why You Should
Include An Inbound

Marketing
Strategy In 2014
Work Smarter Not Harder
Let Prospects FINDYOU

l


INBOUND MARKETING STATS
30% of the leads
marketers generated
in 2013 came from
inbound marketing
sources -- vs. 22%
from outbound.

30 %
41% of marketers
confirm inbound
produces
measurable ROI

41 %

15 %


SEO leads have a 15% close rate,
while outbound leads such as
direct mail or print advertising
have a 1.7% close rate.


Source: HubSpot Marketing Stats 2013

INBOUND MARKETING STATS
30% of the leads
marketers generated
in 2013 came from
inbound marketing
sources -- vs. 22%
from outbound.

30 %
OUTBOUND
budgets continue
their annual decline,
amounting to just
23% of all marketing
spending in 2013.

23 %
48 %

48% of marketers increased their
inbound marketing budget in 2013
-- the 3rd year in a row inbound
budgets are increasing at or near a
50% pace.



FROM CEO’S & EXECUTIVES
STRATEGIES

MARKETING ROI

INBOUND BUDGET

OUTBOUND BUDGET



$

L

60%

15%

6
53%

23%

60% of companies adopted
some elements of inbound
marketing into their overall
strategy in 2013

SEO leads have a 15%
close rate. Outbound leads
i.e. direct mail or print ads
have a 1.7% close rate.

53% of CEOs and CMOs
increased their inbound
marketing budgets to find
new customers in 2013

Outbound marketing
budgets decreased to only
23% of all marketing
spending in 2013




Social “Pull”
Marketing
Wouldn’t It Be So Much Easier To
Have Customers Find You Versus
You Finding THEM?



OUTBOUND (Interruption) MARKETING
YOU Must Find Customers
Direct
Mail

PUBLICITY

Print
Ads

Telemarketing

Articles
Radio
Ads

Webinars

Email
Blasts

EVENTS

ADVERTISING

TARGET
MARKET

Television
Commercials

Direct
Mail

Media

Relations

SALES
Trade
Shows


INBOUND (permission) MARKETING MIX
Prospects find YOU

CONTENT

DIRECTORIES
&
DEALS

YOUR
BUSINESS

SEARCH
ENGINES

SOCIAL


You Deserve A FREE

Company
Commercial
Create Authority, Build Trust
& Set Yourself Apart From
Competitors



MEMBERSHIP OPTIONS
MONTH TO MONTH
*Exclusive Business Profile w/Badge
*Downloadable Coupon/Special Offer
*YouTube Video/Commercial
*Directions To your Business
*Social Links, Ratings, & Comments
*Standard Press Release
*SEO Optimized

$495 Per Month

6 MONTH PREPAY

1 YEAR PREPAY

*1 FREE MONTH
*FREE COMPANY COMMERCIAL
*6 Months Free Social Media Posting
*Standard Press Release
*SEO Optimized

*2 FREE MONTHS
*FREE COMPANY COMMERCIAL
*12 Months Free Social Media Posting
*Premium Press Release
*SEO Optimized

$2,475

$4,950



PRICE & FEATURE COMPARISON



ADDITIONAL SERVICES
Our Additional Services Are Provided To Help Strengthen Your Marketing Efforts!

ADVERTISING

VIDEO PRODUCTION

ORIGINAL CONTENT

MARKETING & SEO

Our Team can write
unique and SEO
optimized content for
your blog or your
website.

Want to dominate Google,
become a social media
authority or leverage mobile
marketing? Our team can
help get you started.

h
Advertise your business
with a strong “call to
action” throughout our
website. We can design
your ad for a small fee.

A Company Commercial
establishes trust and
creditability. Shot
onsite in High
Definition.



MEMBER CATEGORIES
Arts & Culture Fine Artists Craftsman
Luxury

Photographers

5 Star

Land Golf Sightseeing Food & Drink Restaurants
VIP

Private

1st class

Catering Health & Beauty Cosmetics
Top Rated

Events & Shows

Attractions Air

Ultimate

Fine Dining Lounges Bars Private Chefs
Best Of

Fitness Training Health Services Salons Spas Resorts

Extravagance

Lavish

Exquisite

Wellness Services Auto Rentals Auto Services Architecture & Design Home Theater Hotels
Opulence

Wow

Comfort

Bliss

Rare

Finest

Home & Land Development Home Theater Kitchen & Baths Gates & Security Pool Builders
Decadence

Luxe

Delicacies

Elegance

Stone & Tile Private Transportation Wedding & Event Planners Wedding & Event Venues
Custom

Couture

One of a Kind

Wedding & Event Services Auto Dealers Appliances Boutique Couture Electronics Organic
Boutique

Premier

Gourmet

Professional

Home Furnishings Jewelry & Watches Gourmet Sailboats & Yachts Wine & Spirits Retreats
Luxury

5 Star

Ultimate

Real Estate Featured Properties Vacation Rentals Homes & Estates Condominiums


CURRENT MEMBERS
The King
Kamehameha

Hula Girl

Feast At Lele



Exotic Estates

OUR LUXURY WEB PROPERTIES
mauicouture.com
mauicustomhomebuilders.com
mauiluxe.com
mauiluxuries.com
mauiluxuryactivities.com
mauiluxuryadventures.com
mauiluxuryairlines.com
mauiluxuryairtravel.com
mauiluxuryarchitects.com
mauiluxuryart.com
mauiluxuryboutiques.com
mauiluxurybroker.com
mauiluxurycardealers.com
mauiluxurycarrentals.com
mauiluxurycars.com
mauiluxurycharters.com
mauiluxurychefs.com
mauiluxuryconcierge.com
mauiluxurycondominiums.com

mauiluxurycruises.com
mauiluxurydining.com
mauiluxuryentertainment.com
mauiluxuryevents.com
mauiluxuryfurniture.com
mauiluxurygolf.com
mauiluxuryhomebuilders.com
mauiluxuryhomedevelopers.com
mauiluxuryhoneymoon.com
mauiluxuryhoteldeals.com
mauiluxuryjewelry.com
mauiluxurylifestyle.com
mauiluxurylimousines.com
mauiluxuryliving.com
mauiluxurylivingmagazine.com
mauiluxuryluaus.com
mauiluxurymagazine.com
mauiluxuryrealestatebrokers.com
mauiluxuryrestaurants.com
mauiluxuryretreats.com



mauiluxurysailing.com
mauiluxuryservices.com
mauiluxuryshopping.com
mauiluxurysource.com
mauiluxuryspas.com
mauiluxurytimeshare.com
mauiluxurytransportation.com
mauiluxurytravel.com
mauiluxuryvacationhomes.com
mauiluxurywedding.com
mauiluxuryyachts.com
kaanapaliluxuryliving.com
kapalualuxuryliving.com
makenaluxuryliving.com
wailealuxuryliving.com
lanailuxuryhotels.com
lanailuxuryliving.com
lanailuxuryrealestate.com
lanailuxuryresorts.com

CURRENT PROMOTIONS
FREE COMMERCIAL
JOIN US TODAY AND
RECEIVE A FREE COMPANY
COMMERCIAL SHOT ON
LOCATION IN HIGH
DEFINITION

$495 Per Month

6 MONTH PREPAY

1 YEAR PREPAY

1 FREE MONTH
FREE COMPANY
COMMERCIAL
6 Months Free Social
Media Posting

2 FREE MONTH’S
EXTENDED COMPANY
COMMERCIAL
365 Days of FREE
Social Media Posting

$2,475


$4,950

TIME FOR
QUESTIONS



Go ahead. Ask away.
Give us your best shot.

Let’s Chat!



THANK
YOU
FOR ATTENDING


We Look Forward To You Joining Our Luxury Directory!


Luxury Brands Finding New Customers By Using Inbound Marketing Strategies

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