Introduction to the AdWords API

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Will Marlow Agency

This is a brief introduction to the magic of the AdWords API.

Marketing Tecnologia Negócios

Will Marlow, LLC

THE MAGIC OF THE ADWORDS API

What is an API?
(Application Programming Interface)


APIs are to the modern world what interchangeable
parts were to the industrial revolution.



An API let’s you PROGRAM a sophisticated APP that
INTERFACES with another application.

What?

Benefits

Who?

Conclusion

Benefits of the AdWords API
 Control bids according to business
objectives
 More precise geo-targeting
 Budget pacing according to daily
 weekly  monthly targets
 Reports that are automated and
custom tailored to you
 Optimize according to rule-based
triggers

100% Custom
AdWords
Deployment.

What?

Benefits

Who?

Conclusion

Who Should Use the AdWords API?
 Venture-backed companies with
extremely aggressive growth targets
 Companies with huge product inventories
 Anyone promoting events or other timesensitive campaigns
 Companies with thousands of keywords
and ~$25k or more monthly budget

What?

Benefits

Who?

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Introduction to the AdWords API

1. Will Marlow, LLC THE MAGIC OF THE ADWORDS API

2. What is an API? (Application Programming Interface)  APIs are to the modern world what interchangeable parts were to the industrial revolution.  An API let’s you PROGRAM a sophisticated APP that INTERFACES with another application. What? Benefits Who? Conclusion

3. Benefits of the AdWords API  Control bids according to business objectives  More precise geo-targeting  Budget pacing according to daily  weekly  monthly targets  Reports that are automated and custom tailored to you  Optimize according to rule-based triggers 100% Custom AdWords Deployment. What? Benefits Who? Conclusion

4. Who Should Use the AdWords API?  Venture-backed companies with extremely aggressive growth targets  Companies with huge product inventories  Anyone promoting events or other timesensitive campaigns  Companies with thousands of keywords and ~$25k or more monthly budget What? Benefits Who?

Introduction to the AdWords API

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