Presented by Chris Graf, as part of the Professions Australia seminar. Posted for http://wileyprolearning.wordpress.com. Follow us @WileyProLearn Email: cgraf [at] wiley.com

1. CPD: Getting Program Design and
Delivery Right
Chris Graf, Editorial Director • cgraf@wiley.com @wileyprolearn

2. The ideal combination of
continuing professional
development expertise, content,
and technology for leaders of
the professional communities
in Australia and New Zealand
Team expertise
Content Each in turn
Technology

3. Team expertise
1. Skills
2. Capacity
3. Fit

4. Notes
The ideal CPD team calls on a wide range of skills. From programme direction,
programme organisation, learning management, community collaboration, content
discovery, content development, outcomes monitoring, feedback, review. Through to
technological fluency, marketing, and sometimes sales, business management and
financial support.
The ideal CPD team also has capacity and flexibility, to deal with peaks in workload and
deliver projects on time.
The right CPD team also has the right fit. Working with professional bodies and
communities requires understanding of their cultures, and a culture that matches. It also
requires teams that complement those within the professional bodies and communities
themselves, rather than duplicating skills.
We draw from our experiences working with more than 800 professional bodies
globally, and more than 30 in Australia and New Zealand.

5. Content
1. Scope: Outcomes, objectives
2. Flexibility
3. Speed

6. Start at the end: Outcomes
Full paper free via
wileyprolearning.wordpress.com
Moore, D. E., Green, J. S. and Gallis, H. A. (2009), Achieving desired results and improved
outcomes: Integrating planning and assessment throughout learning activities. J. Contin. Educ.
Health Prof., 29: 1–15. doi: 10.1002/chp.20001

7. *
*
*
*
Moore, D. E., Green, J. S. and Gallis, H. A. (2009), Achieving desired results and improved
outcomes: Integrating planning and assessment throughout learning activities. J. Contin. Educ.
Health Prof., 29: 1–15. doi: 10.1002/chp.20001

8. Build on learning objectives
*
Notes
Comprehensive programming delivers learning for professional
practice, derived from the sciences, research, scholarly work,
and evidence-based medicine through to management,
communication skills, leadership and onwards. Across a wide
range of subject areas, and connected via one program.

9. Enable learners to ‘gap fill’
*

10. Use instructional structure
*

11. Consider instructional design
Image from The eLearning Coach website
http://theelearningcoach.com/elearning_design/chunking-information/

12. Flexible, fast approach
Start with existing content
Swap in and out over time
Notes
We use existing content as an accelerant. We publish 12,000 online books. We have around
2000 journals online from some 800 professional organisations. More than 30 of these are
based in Australia and New Zealand. We publish world-leading management content in our
Pfeiffer and Jossey-Bass imprints.

13. Technology for CPD
1. Clever
2. Connected
3. Community
The minimal relationship between simulation fidelity and
transfer of learning
Norman G., Dore, K. and Grierson, L. (2012), Medical
Education, 46: 636–647. doi: 10.1111/j.1365-
2923.2012.04243.x
How Can Educators Use Simulation Applications to Teach
and Assess Surgical Judgment?
Andersen, Dana K. (2012), Academic Medicine. 87;7:1–8 doi:
10.1097/ACM.0b013e3182583248

14. Notes
The best adult learning technology is clever. It enables collaborative development work
and administration by teams working in multiple locations. It isn’t too clever: the two
references on the previous slide are to studies that indicate learning outcomes are no
better with high-fidelity (ie high-cost) digital simulations than they are with low-fidelity.
The best adult learning technology is built expressly for the adult learning community.
Adapting technology built for higher education does not provide cost-effective solutions
for all that regulated, adult, self-directed learning and CPD needs. It does not cost-
effectively accommodate future developments (like movement beyond CPD into
Maintenance of Certification programming).
The best adult learning technology is connected. It assures personal data security, it
measures and reports outcomes. It collates and reports data ready for audit. It
integrates with data systems already in place at professional bodies.
For school and higher education, where learning is classroom-based and directed by a
tutor, we use WileyPLUS integrated with Blackboard and our expertise in Moodle. For
self-directed, adult learning, including for learning in regulated CPD environments, we
most often use the CECity platforms. These have been used by >2.3million professional
learners and >100 professional organisations, including the Royal College of Physicians
and Surgeons of Canada. They have been built expressly to accommodate the needs
of learners from professional communities and for the bodies that represent them.

16. Notes
The best learning management system for CPD has sophisticated, robust, and highly
capable back-end, able to be operated (securely) by skilled people from a dispersed
team.
It enables collaborative planning and project management across organisations. It
delivers learning activities, processes activities, reports on outcomes, imports data for
offline activities.
It separates learning management from the content delivery. So that adjustments can
be made to either, and so that new modes of content delivery can be incorporated fast
without major re-engineering (eg HTML5). It is ready for the future. It can accommodate
both Maintenance of Certification and Re-certification activities, social and adaptive
learning.
It has data collection mechanisms that enable outcome-driven needs assessment for
future learning activities, to continuously improve learning programs, and to make sure
they serve real learning needs.
It can be designed to look and feel like an extension of any existing website, and
seamlessly integrated.

18. Practice
metrics
Social
Learning Practice
intervention standards
Adaptive Performance
gaps

19. The ideal combination of
continuing professional
development expertise, content,
and technology for leaders of
the professional communities
in Australia and New Zealand
Team expertise
Content
Technology
Notes
I think the CPD team makes all the difference. Skills, capacity and fit
aside, the right team will bring the right content and the right
technology to help you get the best from your CPD program.

20. CPD collaboration
Professionals from
the community
Program leader
Program managers
Sales people
Educationalists
Content developers
Marketers
Technologists

21. Chris Graf
+61 3 9274 3142
cgraf@wiley.com
wileyprolearning.wordpress.com