Plug-In Electric and Hybrid Electric Vehicles for Consumers Webinar
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A Clean Cities representative will first give an overview of plug-in and hybrid electric basics and the business case for an electric vehicle. Next, several OEM companies will give descriptions of the plug-in and hybrid electric models available to consumers. Finally, a speaker will talk about the incentives available to consumers when purchasing EVs.
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Plug-In Electric and Hybrid Electric Vehicles for Consumers Webinar
- 1. The Evolution Marketing Leaf: Our story, data & fun energy facts Presented by: Lisa Geason-Bauer, President Evolution Marketing llc 262-354-0341/ Lisa@greenmkting.com
- 3. History of Evolution Marketing vehicle Use Jan 1st, 2008 – Dec. 31st, 2011 • 26,865 miles driven – approx. 6,716 miles per yr • approx. 10.5 tons CO2 generated (vehicle had average fuel economy of 25 mpg) •approx. expense for gasoline (2008-2011) was $3072.46 Projected expense for gasoline in 2012 was $980.00 (based on $3.5 per gallon price) Approx. 14 cents per mile
- 5. Leaf at Odyssey Event 2 leafs together!
- 6. Why the Leaf makes CENTS! • The majority of our clients are within a 30-mile radius of Oconomowoc /office. • Driving in ECO-mode increases the driving range for the vehicle (over 120 miles) • Evolution Marketing only drives about 7000 miles per yr. • Purchasing renewable energy from the electric company is cost effective. • Great advertising opportunity – showcase brand everywhere we go!
- 8. ß American Family Insurance crowd gathering at Odyssey Event as Lisa talks about her leaf
- 9. Comparison Na,onal Average Evolu,on Actual Data 3,500 miles driven 4,548 miles driven 1,190 kWh purchased 1037.9 kWh purchased $114.05 expense $99.61 expense 3.4 miles per kWh 4.38 miles per kWh
- 10. Performance in WI winter Jan. 1st – April 21st, 2013 energy use data 1,820.9 miles driven 513.2 kWh purchased @.096 per hr. $49.24 Total expense for electricity .027 cents per mile 3.54 miles per kWh
- 11. Thoughts …. If during the winter months the energy economy for the leaf decreases to 3.4 or 3.5 miles per kWh, a business case sRll exists for the electric vehicle. 14 cents per mile (Old vehicle) à 2 cents per mile Purchased CO2 offsets à Zero Emission Yrly upkeep $120 (oil changes) à Rre rotaRon (included in lease rate)
- 13. See handout 2013 data • Take away messages… costs = 2.4 cents a mile (includes winter data) average kWh per mile = 4 vs. 3.4 (naRonal av.) 2013 data: drove 4,424.8 miles & used 1,100 kWh = $106.79 Verses 2012 data drove 4,548 miles & used 1037 kWh = $99.61
- 14. EvoluRon Leaf & other zero emission vehicles … Any quesRons??