The document discusses how businesses can use social media to connect with customers and enhance their business. It notes that everyone can now create their own communication channels cheaply, but must build the right network. It also emphasizes that reputation management is important as people can find information about a business online before ever interacting with it directly. Finally, it suggests that businesses get involved in social media like customers now use it as the new "telephone or water cooler" for communication and engagement.

4. The Web Controls the Other Side

7. Imagine all your friends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone?

8. The New Telephone The New Coffee Shop/Water Cooler

15. Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman. com