Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
DANA session one copy
1. Introduction to Social Media
Getting to Know the
Landscape
Whitney Hoffman
Hoffman Digital Media
2. Who am I??
CEO of Hoffman Digital Media
Director, Digital Medical Partners
Producer, LD Podcast, OB GYN To Go
Author, Differentiated Instruction Book of Lists
Executive Director, Podcamp Foundation
KCSD Technology Committee, Professional
Development Committee
Mom, Neighbor, Wife
3. My Story
(in 140 characters of less)
Always interested in How People Learn and Connect
Kids have ADHD; Started the LD Podcast
Had to learn how to connect and grow my passion to
try to help others
Do What You Do Best is the key to success
5. Session 1
The Social Media Landscape
Why Social Media Matters
A Few Words About Identifying Your Brand
Intro to the Social Platforms
Communicating Your Brand on Social
Platforms- Your Profile
6. Session 2
Online Branding - Finding and
Connecting to Your Audience
Who to connect to and why? Inbound and
Outbound Marketing in a Nutshell
Killer content: Engaging Your Audience
Elements of making your messages memorable
How to Listen as well as Broadcast
7. Session 3
Understanding The Numbers:
Analytics and Search Engine Marketing
Session 4
Getting More From Email
Session 5
Killer Content: Creating Great
content people want to see
and read
18. “Your work is going to fill a large part of your life,
and the only way to be truly satisfied is to do what
you believe is great work. And the only way to do
great work is to love what you do.
If you haven’t found it yet, keep looking. Don’t
settle. As with all matters of the heart, you’ll know
when you find it.
And, like any great relationship, it just gets better
and better as the years roll on. So keep looking until
you find it. Don’t settle.”
-Steve Jobs
20. The Elevator Pitch
What does your organization do? Who does it
serve?
Why? Why should I care?
Tell the story of lives changed; the meaning
behind the money
“Made to Stick” rules (more later)
22. Questions
Who are you?
If your business were a person, how would
you describe that virtual person?
What about your customers?
Where would you and your customers meet
outside of your workplace?
What makes the first impression?
23. Social Media is Dating Advice for your
Business
Find our best Potential
customers/community
Tune our profile
(brand) to demonstrate
our best assets
Hopefully find a few
winners and long term
relationships
32. Typical Sales Funnel-
applicable to any organization
Marketing
Sales/Donors
Product & Customer
Service- are you
delivering on promises?
33.
34.
35. Social networking
Isn’t new
Email started in 1971
Bulletin boards (now forums) began in 1978
AOL and instant messenger started in 1997
Friendster launches in 2002 and gains 3 million
users in 3 months
Myspace, a friendster clone, is coded in 10
days and launched in 2003
36. 2004: Facebook launches, initially for college
students. Eventually allows anyone over 13 to join,
and now has over 800 million active users, More
than 50% logging in every day
2006- Twitter launches
2008- Facebook overtakes Myspace as most
popular social networking site
2011- Facebook hits 800 Million users, Google Plus
is introduced, Pinterest starts, hits big early 2012
49. Imagine all your friends got phones for
the first time...
Are you going to sit around all day waiting for a
letter?
Or are you going to go out and get a phone?
71. Great way to form an opt-in community of
customers and prospects
Great way to create a network of like-minded
people for group events/projects
Great way to selectively target potential
customers with meaningful messages
Evaluate your need and goals in advance
109. Google Plus
Google’s Social Network
Indexed Quickly
Hangouts- free video calls, meetings
Circles allow you to message groups
selectively, listen selectively