SlideShare uma empresa Scribd logo
1 de 9
Top 5 Mobile Website Fails The 15-Minute Guide to a Better Mobile Web  Eric Anderson VP of Marketing White Horse © 2011 White Horse Productions, Inc. 1-877-471-4200
#1 Fail: Forgetting that mobile users are mobile.  © 2011 White Horse Productions, Inc. 1-877-471-4200
#1 Fail: Forgetting that mobile users are mobile.  © 2011 White Horse Productions, Inc. 1-877-471-4200
#2 Fail: Forgetting that humans have thumbs. © 2011 White Horse Productions, Inc. 1-877-471-4200
#3 Fail: Forms that kill. © 2011 White Horse Productions, Inc. 1-877-471-4200
#4 Fail: Leaving the brand behind. © 2011 White Horse Productions, Inc. 1-877-471-4200
#5 Fail: Lipstick on the pig. © 2011 White Horse Productions, Inc. 1-877-471-4200
UberFail: Assuming no one’s using your mobile site anyway. Source: Merkle, View from the Digital Inbox 2011 © 2011 White Horse Productions, Inc. 1-877-471-4200
THANK YOU!whitehorse.com/mobilewebsitesQuestions?Eric AndersonVP of Marketingeanderson@whitehorse.com © 2011 White Horse Productions, Inc. 1-877-471-4200

Mais conteúdo relacionado

Mais procurados

Retail-sector-presentation-hashTag
Retail-sector-presentation-hashTagRetail-sector-presentation-hashTag
Retail-sector-presentation-hashTagDarshan Dwarkanath
 
[Startup Nations Summit 2014] Competition - Taiwan
[Startup Nations Summit 2014] Competition - Taiwan[Startup Nations Summit 2014] Competition - Taiwan
[Startup Nations Summit 2014] Competition - TaiwanStartupNations
 
The Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern RentersThe Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern RentersAppFolio
 
Conversion Marketing Strategy
Conversion Marketing StrategyConversion Marketing Strategy
Conversion Marketing StrategyAppFolio
 

Mais procurados (8)

Retail-sector-presentation-hashTag
Retail-sector-presentation-hashTagRetail-sector-presentation-hashTag
Retail-sector-presentation-hashTag
 
Apple inc.
Apple inc.Apple inc.
Apple inc.
 
227 Brgy
227 Brgy227 Brgy
227 Brgy
 
[Startup Nations Summit 2014] Competition - Taiwan
[Startup Nations Summit 2014] Competition - Taiwan[Startup Nations Summit 2014] Competition - Taiwan
[Startup Nations Summit 2014] Competition - Taiwan
 
Uber for Security Guards App Clone
Uber for Security Guards App CloneUber for Security Guards App Clone
Uber for Security Guards App Clone
 
Iphone app developers california
Iphone app developers californiaIphone app developers california
Iphone app developers california
 
The Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern RentersThe Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern Renters
 
Conversion Marketing Strategy
Conversion Marketing StrategyConversion Marketing Strategy
Conversion Marketing Strategy
 

Destaque

How Social Media Marketers Lie and What To Do About It
How Social Media Marketers Lie and What To Do About ItHow Social Media Marketers Lie and What To Do About It
How Social Media Marketers Lie and What To Do About ItWhite Horse
 
8 top tech trends for digital marketers
8 top tech trends for digital marketers8 top tech trends for digital marketers
8 top tech trends for digital marketersWhite Horse
 
QR Codes Decoded
QR Codes DecodedQR Codes Decoded
QR Codes DecodedWhite Horse
 
5 Breakaway Mobile Marketing Insights
5 Breakaway Mobile Marketing Insights5 Breakaway Mobile Marketing Insights
5 Breakaway Mobile Marketing InsightsWhite Horse
 
Text Classification with Lucene/Solr, Apache Hadoop and LibSVM
Text Classification with Lucene/Solr, Apache Hadoop and LibSVMText Classification with Lucene/Solr, Apache Hadoop and LibSVM
Text Classification with Lucene/Solr, Apache Hadoop and LibSVMlucenerevolution
 

Destaque (6)

How Social Media Marketers Lie and What To Do About It
How Social Media Marketers Lie and What To Do About ItHow Social Media Marketers Lie and What To Do About It
How Social Media Marketers Lie and What To Do About It
 
8 top tech trends for digital marketers
8 top tech trends for digital marketers8 top tech trends for digital marketers
8 top tech trends for digital marketers
 
QR Codes Decoded
QR Codes DecodedQR Codes Decoded
QR Codes Decoded
 
5 Breakaway Mobile Marketing Insights
5 Breakaway Mobile Marketing Insights5 Breakaway Mobile Marketing Insights
5 Breakaway Mobile Marketing Insights
 
B2B+M=ROI
B2B+M=ROIB2B+M=ROI
B2B+M=ROI
 
Text Classification with Lucene/Solr, Apache Hadoop and LibSVM
Text Classification with Lucene/Solr, Apache Hadoop and LibSVMText Classification with Lucene/Solr, Apache Hadoop and LibSVM
Text Classification with Lucene/Solr, Apache Hadoop and LibSVM
 

Semelhante a Top 5 Mobile Site Fails Webinar Deck

VMobile Maverick
VMobile MaverickVMobile Maverick
VMobile MaverickAdrianTabor
 
Vmobile Presentation
Vmobile PresentationVmobile Presentation
Vmobile Presentationbaditski08
 
Maverick 2011 v2
Maverick 2011 v2Maverick 2011 v2
Maverick 2011 v2L4LPower
 
ILOCANDIA LOADING STATION
ILOCANDIA LOADING STATIONILOCANDIA LOADING STATION
ILOCANDIA LOADING STATIONfrancieruiz
 
Vmobile presentation
Vmobile presentationVmobile presentation
Vmobile presentationfrancieruiz
 
Latest bom feb2011
Latest bom feb2011Latest bom feb2011
Latest bom feb2011francieruiz
 
Maverick Billionaires Vmobile best networking
Maverick Billionaires Vmobile best networkingMaverick Billionaires Vmobile best networking
Maverick Billionaires Vmobile best networkingprincessashanti16
 
Smartstay NEIRA Webinar
Smartstay NEIRA WebinarSmartstay NEIRA Webinar
Smartstay NEIRA WebinarSmartstay App
 
Smartstay NEIRA Webinar
Smartstay NEIRA WebinarSmartstay NEIRA Webinar
Smartstay NEIRA Webinarmelanie_pappas
 
EasyAsk - The Disruptive Force in Mobile Commerce Search
EasyAsk - The Disruptive Force in Mobile Commerce SearchEasyAsk - The Disruptive Force in Mobile Commerce Search
EasyAsk - The Disruptive Force in Mobile Commerce SearchJill Jones
 
Mobile Web Design - Why a Mobile Website?
Mobile Web Design - Why a Mobile Website?Mobile Web Design - Why a Mobile Website?
Mobile Web Design - Why a Mobile Website?10X Media Limited
 
Marc Wilbur Pagunsan - my schoolmate in MMA
Marc Wilbur Pagunsan - my schoolmate in MMAMarc Wilbur Pagunsan - my schoolmate in MMA
Marc Wilbur Pagunsan - my schoolmate in MMAdhollz2012
 

Semelhante a Top 5 Mobile Site Fails Webinar Deck (20)

VMobile Maverick
VMobile MaverickVMobile Maverick
VMobile Maverick
 
Vmobile Presentation
Vmobile PresentationVmobile Presentation
Vmobile Presentation
 
Maverick 2011 v2
Maverick 2011 v2Maverick 2011 v2
Maverick 2011 v2
 
ILOCANDIA LOADING STATION
ILOCANDIA LOADING STATIONILOCANDIA LOADING STATION
ILOCANDIA LOADING STATION
 
BOM by Francie
BOM by FrancieBOM by Francie
BOM by Francie
 
Vmobile presentation
Vmobile presentationVmobile presentation
Vmobile presentation
 
Latest bom feb2011
Latest bom feb2011Latest bom feb2011
Latest bom feb2011
 
Vmobile best networking
Vmobile best networkingVmobile best networking
Vmobile best networking
 
VMobile LoadXtreme
VMobile LoadXtremeVMobile LoadXtreme
VMobile LoadXtreme
 
Maverick Billionaires Vmobile best networking
Maverick Billionaires Vmobile best networkingMaverick Billionaires Vmobile best networking
Maverick Billionaires Vmobile best networking
 
Smartstay NEIRA Webinar
Smartstay NEIRA WebinarSmartstay NEIRA Webinar
Smartstay NEIRA Webinar
 
Smartstay NEIRA Webinar
Smartstay NEIRA WebinarSmartstay NEIRA Webinar
Smartstay NEIRA Webinar
 
HRAMA: Interactive Mobile Engagement
HRAMA: Interactive Mobile EngagementHRAMA: Interactive Mobile Engagement
HRAMA: Interactive Mobile Engagement
 
EasyAsk - The Disruptive Force in Mobile Commerce Search
EasyAsk - The Disruptive Force in Mobile Commerce SearchEasyAsk - The Disruptive Force in Mobile Commerce Search
EasyAsk - The Disruptive Force in Mobile Commerce Search
 
Intro to Text Message Marketing
Intro to Text Message MarketingIntro to Text Message Marketing
Intro to Text Message Marketing
 
Mobile Web Design - Why a Mobile Website?
Mobile Web Design - Why a Mobile Website?Mobile Web Design - Why a Mobile Website?
Mobile Web Design - Why a Mobile Website?
 
Mobile Messaging for Smarties
Mobile Messaging for SmartiesMobile Messaging for Smarties
Mobile Messaging for Smarties
 
iPhone App Developers
 iPhone App Developers iPhone App Developers
iPhone App Developers
 
The Mobile Shift
The Mobile ShiftThe Mobile Shift
The Mobile Shift
 
Marc Wilbur Pagunsan - my schoolmate in MMA
Marc Wilbur Pagunsan - my schoolmate in MMAMarc Wilbur Pagunsan - my schoolmate in MMA
Marc Wilbur Pagunsan - my schoolmate in MMA
 

Mais de White Horse

Social Media Management Platform Benchmark Review
Social Media Management Platform Benchmark ReviewSocial Media Management Platform Benchmark Review
Social Media Management Platform Benchmark ReviewWhite Horse
 
Twitter and Advertising: Four New Advertising Avenues for Savvy Marketers
Twitter and Advertising: Four New Advertising Avenues for Savvy MarketersTwitter and Advertising: Four New Advertising Avenues for Savvy Marketers
Twitter and Advertising: Four New Advertising Avenues for Savvy MarketersWhite Horse
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
 
Site Usability Smackdown Webinar
Site Usability Smackdown Webinar Site Usability Smackdown Webinar
Site Usability Smackdown Webinar White Horse
 
Achieving Cross Channel Marketing Mix Nirvana
Achieving Cross Channel Marketing Mix NirvanaAchieving Cross Channel Marketing Mix Nirvana
Achieving Cross Channel Marketing Mix NirvanaWhite Horse
 
Going Global Without Going Broke
Going Global Without Going BrokeGoing Global Without Going Broke
Going Global Without Going BrokeWhite Horse
 

Mais de White Horse (7)

Digital moms
Digital momsDigital moms
Digital moms
 
Social Media Management Platform Benchmark Review
Social Media Management Platform Benchmark ReviewSocial Media Management Platform Benchmark Review
Social Media Management Platform Benchmark Review
 
Twitter and Advertising: Four New Advertising Avenues for Savvy Marketers
Twitter and Advertising: Four New Advertising Avenues for Savvy MarketersTwitter and Advertising: Four New Advertising Avenues for Savvy Marketers
Twitter and Advertising: Four New Advertising Avenues for Savvy Marketers
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for Success
 
Site Usability Smackdown Webinar
Site Usability Smackdown Webinar Site Usability Smackdown Webinar
Site Usability Smackdown Webinar
 
Achieving Cross Channel Marketing Mix Nirvana
Achieving Cross Channel Marketing Mix NirvanaAchieving Cross Channel Marketing Mix Nirvana
Achieving Cross Channel Marketing Mix Nirvana
 
Going Global Without Going Broke
Going Global Without Going BrokeGoing Global Without Going Broke
Going Global Without Going Broke
 

Último

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 

Último (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 

Top 5 Mobile Site Fails Webinar Deck

  • 1. Top 5 Mobile Website Fails The 15-Minute Guide to a Better Mobile Web Eric Anderson VP of Marketing White Horse © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 2. #1 Fail: Forgetting that mobile users are mobile. © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 3. #1 Fail: Forgetting that mobile users are mobile. © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 4. #2 Fail: Forgetting that humans have thumbs. © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 5. #3 Fail: Forms that kill. © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 6. #4 Fail: Leaving the brand behind. © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 7. #5 Fail: Lipstick on the pig. © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 8. UberFail: Assuming no one’s using your mobile site anyway. Source: Merkle, View from the Digital Inbox 2011 © 2011 White Horse Productions, Inc. 1-877-471-4200
  • 9. THANK YOU!whitehorse.com/mobilewebsitesQuestions?Eric AndersonVP of Marketingeanderson@whitehorse.com © 2011 White Horse Productions, Inc. 1-877-471-4200