How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to “build�? a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts. Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects’ sketches, plans, and sections, are:Fashion: Prada • Christian Dior • Tod’s • Chanel • Louis Vuitton • Uniqlo • Mikimoto • Herchcovitch • GucciBanking: Borkener Volksbank • Interbank • Caja de Granada • ING • Nord/LB • FIH • Sampension A/S • VP Bank • ABN Amro • MUFG • J. Van Breda • KfWTelecommunications: Telefónica • Nortel • T-Mobile • Dogan Media Group • KPN • Vodafone • GoogleAutomotive: Bugatti • Mercedes Benz • Renault • Toyota • Ferrari • Volkswagen • Citroën • BMW • Mini 600 color photographs; 350 plans

1. Read Corporate Architecture: Building a Brand PDF Full Ebook Online

2. Book details
Author :
Pages : 504 pages
Publisher : W. W. Norton & Company 2009-10-05
Language : English
ISBN-10 : 039373305X
ISBN-13 : 9780393733051

3. Description this book
How the fashion, banking, automotive, and telecommunications industries use
architecture as a tool of marketing strategy. In the fiercely competitive corporate world,
brands are obliged to search for sophisticated marketing strategies in order to outshine
their competitors and rise above the rest. The implementation of architecture as a
marketing tool in order to “build†a corporate image is a phenomenon that in the
twenty-first century has produced exceptional buildings designed by world-famous
architects to elevate the status of prestigious firms through their association with iconic
structures. Corporate Architecture offers an in-depth analysis of this growing trend,
exploring not only the buildings themselves but also the history of each firm and its
relation to evolving design concepts. Drawn from around the world, the projects
documented in these pages in brilliant color photographs and in architects’
sketches, plans, and sections, are:Fashion: Prada • Christian Dior • Tod’s
• Chanel • Louis Vuitton • Uniqlo • Mikimoto • Herchcovitch •
GucciBanking: Borkener Volksbank • Interbank • Caja de Granada • ING •
Nord/LB • FIH • Sampension A/S • VP Bank • ABN Amro • MUFG • J.

4. Van Breda • KfWTelecommunications: Telefónica • Nortel • T-Mobile •
Dogan Media Group • KPN • Vodafone • GoogleAutomotive: Bugatti •
Mercedes Benz • Renault • Toyota • Ferrari • Volkswagen • Citroën
• BMW • Mini 600 color photographs; 350 plans{Read|Download} Read Corporate Architecture: Building a Brand PDF Full Ebook Online Full {Free|Online}{Download|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online Kindle {Free|Online}{Donwload|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online Android {Free|Online}{Donwload|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online Full Ebook {Free|Online}{Donwload|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online PDF {Free|Online}{Donwload|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online E-books {Free|Online}{Donwload|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online ebook {Free|Online}{Donwload|Read} Read Corporate Architecture: Building a Brand PDF Full Ebook Online scribd {Free|Online}{Donwload|Listen} Read Corporate Architecture: Building a Brand PDF Full Ebook Online Audiobook {Free|Online}{Donwload|Listen} Read Corporate Architecture: Building a Brand PDF Full Ebook Online Audible {Free|Online}

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