How consumers use technology and the impacts on their lives
Brand Battle: Costco vs Sam's Club
1. OVERALL SCORE CARD
COMPETITORSCOMPETITORS
LOCALSEOLOCALSEO
LOCALADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.
brand score
DATAQUALITY
REVIEWS
79 79%
72
k.o.
Brand
BattleBattle
Brand
A HEAD TO HEAD SHOWDOWN
in
Costco VS Sam’s Club
SATISFACTION RATING
4-STAR AND ABOVE RATING
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATAQUALITY
brand score
NAP ANALYSIS & LISTING PRESENCE
ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3
wrong number, bro
bring it on
%
%
OVERALL SCORE CARD
LOCALSEO
131 121
REVIEWS
112 94
ENGAGEMENT
96 104
DATAQUALITY
123 144
FIGHT FOR THE TOP
USING KEYWORDS “Discount Store, Grocery Store, Supermarket”
10% of Sam's Club locations showed
up at position 1.
NON-RANKING LOCATIONSSEARCH RANK
Supermarket
1.
2.
3.
4.
Discount Store
1.
2.
3.
4.
While both brands could improve
their search rankings on Google
and Bing, Sam's Clubs locations
managed to surface in postion 1 10x
more than Costco's.
LOCALADVERTISING GENERATING BRAND AWARENESS
AND DRIVING LOCAL CONVERSIONS
BUNK BEDS
ELLIPTICAL
BARSTOOLS
APPLE TV
TREADMILL
PPC KEYWORDS
44,000 TOTAL
2.
1.
3.
4.
4.
33% of KW rank
IN POSITION 1-3
90%
BUSINESS LOCATOR LOCAL PAGES
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
Due to more claimed locations and the
increase in local phone number accuracy
across multiple platforms, Sam's Club
managed to have a 15% stronger listings
presence.
20%
97%
89%
89%
5%
4%
UNCLAIMED LOCATIONS LISTING STRENGTH
COMPETITORS
93 94
LOCALADVERTISING
85 88
LOCAL AMPLIFICATION
FANS
1,294,500 2,530,686
HIGHER ENGAGEMENT
Likes, Shares, Comments,
& Consumer Brand Hashtags
TOTAL CHECK-INS
1,683,300 1,332,556
SENTIMENT ANALYSIS
KEYWORD ANALYSIS
In an analysis of 6 different
experiences customers could
potentially have.
Costco customers were most likely
to experience:
Content & Design, SEO Factors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
DOMINATEDDOMINATED
SEO Factors & Usability
TOP LOCAL COMPETITORS ARE...
Walmart Supercenter, Kroger, Dollar General
HAS HIGHER
LOCAL OCCURANCES
59 36.6%% Great Quality!
Friendly Staff!
Clean and organized stores!
Deals
AN ANALYSIS OF CONSUMER
ACTIONS AND INTERACTIONS
%72
MISSING LOCATIONS
Where2GetIt
95% 90%
92%
Costco and Sam's Club both have
branded local pages with location
specific intel.
Service
KO
KO
KO
640640
winner
Costco's business locator and website
are optimized for consumers to use
across devices and built with SEO
best practices.
11%
What is your Brand Score?
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evaluates the online footprint of multi-location
brands across the six pillars: Data Quality, Local
SEO, Reviews, Engagement, Local Advertising, and
Competitors. Improve organic search, business
listings, competitiveness and social media
engagement with Brandify.
We evaluate over 250+ variables representing
the following categories:
Local
SEO
Competitors
1
2
3
Local
Advertising
Reviews
Measuring your Brand’s Digital Footprint.
En gagement
Data Quality
Brand Score
714.660.4870 | hello@where2getit.com | www.where2getit.com
DATA COLLECTED: APRIL 2015 - JUNE 2015
Quality
FOR THE KEYWORDS: Discount Store, Grocery Store, Supermarket
TOP LOCAL COMPETITORS ARE...
Walmart Supercenter, Family Dollar Tree,
Safeway
645645
HP LAPTOPS
PROJECTOR
ASUS LAPTOP
SAMSUNG TV
BARSTOOL
LAMINATE FLOORING