How to keep prospects engaged throughout the B2B lead lifecycle:
The buyer’s journey is one that should be understood by every B2B marketer. How to develop content to support your marketing efforts and align to the needs of your prospects.
16. Right Content
Right People
Right Time
“The problem is getting the right content to the
right people, even while knowing that key
decision-makers are not an easy audience to
reach. Producing smart, highly targeted and
truly innovative content can be really
challenging”
B2B Content Marketing: 2010 Benchmarks, Budgets and Trends
MarketingProfs/Junta42