1. The Glitch
A DIGITAL SHOWCASE

2. What IS THE
GLITCH
BEHIND EVERY SCREEN IS A PERSON
In the end, nearly everything we do is for people. Real people staring at a screen
trying to find something, buy something, say something, or connect with someone.
People are at the center of our work, our relationships with our clients and our
company. It’s this passion that fuels our designs. Understanding who they are, their
needs, how they interact with you or your company are all central to helping our
clients develop products and services for them.
We create content that lets you engage with your audience. By crafting content rich
websites supported by cutting edge online strategy and viral mechanics, we’ll
ensure your brands message will not just stand out, but scream out loud.

3. Clientele

4. Clientele

5. Social Media
Campaigns

6. QUIKSILVER INDIA
As a social media partner for Quiksilver, we have been focussed on building
the Quiksilver brand across India. With purely organic seeding, we engaged
the Quiksilver consumer online with an array of fun apps, online contests,
on ground events and social activities that helped grow the brand

7. CAMPAIGNS
WINDOW JAM: We replaced the regular mannequin at the Quiksilver
store with a real singer with a guitar who belted out songs on
request. This event was live tweeted and streamed over Facebook
and we allowed requests over tweets too. A big hit with shoppers
across Mumbai and Delhi.
SLAPS: The Flip Flop range by Quiksilver was called slaps. Hence we
launched a campaign where users could throw slaps across their
friends pages that looked like soles of these flip flops.
It was simple, stupid and effective as we got over
3000+ users to activate it over a week without
any advertising.

8. FACEBOOK FLASH MOB
Aged between 24-35
Urban, SEC A
Went to B Schools
Reads News papers, magazines, blogs, active online
Even though his/her brand may not be edgy, likes
edgy out of the box ideas

9. SHOCK BY CHANGING
RELATIONSHIP STATUS
When 500 people change their relationship status
together at the same time, conversations begin.
They are led to the unique website we created
where discount coupons and invites for the BIG
SALE are provided in exchange for facebook
mentions & publicity
RESULTS: Over 35,000 visits to the
website and 5000 registrations in less
than 2 days.
Voted as one of the Best Social media
Campaigns of 2012

10. 55DSL Launch
"A gun that shoots when you Tweet,
a bustling crowd and a young brand is what
made 55DSL’s “Tweet To Hit” campaign to hit
the spot with people and digital marketers
alike. A first of its kind, the campaign was ”Voted amongst the most
aimed at engaging audiences digitally as well
as on-ground by combining innovation and
online game-play executed in real-time."
Inspiring Twitter Campaigns
h"p://bit.ly/Vh79uJ of 2012”

11. How do we make a film about a
mute guy sound fun and
interesting?

12. Flavor of barfi
We left Barfi lose in the hands of the viewer. The viewer could command
him to do anything by typing in the action and Barfi would perform.
Over 8Lac Hits and a minimum time spend of over 4.5minutes,
the flavor of barfi was established.

13. And Everybody loved it

15. NANO DRIVE WITH
MTV
How do you break the misconception that nano
is not a suitable car for long drives?
By putting 16 socially active users on a road
trip across the country for 20 days
Every move of theirs was documented as videos, pictures and blog posts
and their points were calculated by the interactions they generated.

16. NANO DRIVE WITH
MTV
100 Videos
1,00,000 Unique tweets
and 1.4 Million impressions in less than
1 Month
Voted amongst the Best Social media
Campaigns of 2012
5 awards in various categories including
MOST EFFECTIVE BRANDED CONTENT
at the Pitch Youth Marketing Awards

17. DIGITAL VIDEO
CONTENT

18. DARE TO DATE
We utilized the feature of annotations on
youtube to produce interactive videos
where the viewer could control the
outcome of the film.
To promote the concept of dating, we
developed the interactive date videos
where the user could go on a date and
proceed as per his choice. These videos
were interim linked to Facebook so they
would update his/her status upon
winning or losing the game.
These videos generated a large number
of views and also increased the time
spent on the page as people returned to
see other the outcomes of other
options.

19. More INTERACTIVE
VIDEOS
Mahindra Interactive
Stream
My Friend Pinto
Average time spent is approximately 3 minutes on each of these
interactive videos and were extensively shared by people as the
concept was unique.

20. OTHER VIDEO
CONTENT
With over 75 hours of video content developed and over 12
awards, Glitch leads the way on the digital video content
development space.

21. VIRAL
CAMPAIGNS
2012

22. AXE SHOWER
GEL
We helped launch Axe shower gel in India along with MTV with a
campaign titled “Where is Jose”
A video was launched every hour with jose being tortured by the Axe
Girls to requests by the audience.
EMVIES GOLD WINNER FOR BEST ONLINE VIDEOS

23. LONDON FAKIR
How do we create awareness about a new range of condoms
being launched without mentioning it?
Through a fictitious character called London Fakir who mixes sex
and humor. With over 1.5Million hits &
A GOLD for the BEST VIRAL CAMPAIGN OF THE YEAR
We believe we delivered.

24. Interactive Tech
Innovations

25. MOBILE
V SPOT Apps
When channel [v] opened their new age cafe in Delhi, they approached us for new media
solutions.
We designed and developed the interactive menu, an interactive photobooth and a touch
screen [v]ictionary game in the process.
The menu allows users to rate the food, read details about the food, place their orders
directly and also ask simpoo for a recommendation.
The Photo booth allowed users to get their pics clicked and uploaded onto Facebook!

26. MOBILE
AUDI POWER DRIVE
An on ground activation where people could race against each other using the iPad as the
steering controller. The entire activity was driven via a Facebook login hence the users scores
would automatically post on Facebook thus viralling the activity.

27. AWARDS
12 Digital awards in 2012
2 Best Social media Campaigns of the year
Amongst the 8 most interesting twitter campaigns of the year

28. For the year 2013
Insert Your
Brand
Here

29. THANK YOU
http://www.whatistheglitch.com