B2B marketers have an important role to play in the social media space: online communities are open for participation and welcome the information and insights that their companies can add to the conversation. This white paper will help to develop a better understanding of the current trends in professional use of social media – who is using it, how it is used, and why. Armed with this information, B2B marketers can make better decisions about how to integrate social media and its related tools into current marketing strategies.