Western Softwares Provide complete internet Marketing Solution to get brand awareness, web Traffic and online Leads

1. What is Internet Marketing
Strategies and Tactics Applied on the Internet to Support an
Organization’s Overall Online Marketing Objectives.
Benefits of Internet Marketing:
• Driving targeted traffic to a Web site and converting visitors
to customers at the highest rate
• Customer retention
• Establishing brand-awareness
• Effective Sales Performance
• Create 2-Way Communicative marketing
• Diversified Revenue Generation

2. Channels Covered In Internet
Marketing
Search Search
Social E-Mail
Engine Engine
Marketing Marketing
Optimization Advertising(PPC

3. What is Search Engine
Optimization
Search engine optimization (SEO) is the process of improving the
visibility of a website or a web page in search engines via the
"natural" or un-paid ("organic" or "algorithmic") search results.
Why we Use SEO?
• SEO Increases your website Traffic
• Take your website to top without paying anything to Search
engine
• Search engine optimization campaign can increase the number
of visitors for your website for the targeted keyword(s) or
phrase.
• it will increase the visibility of your website in search engines.
• Once a website obtains position through a SEO campaign, it
should stay there for long term

4. Where We can Check the Result of
SEO
SEO Results

5. Search Engine Optimization
Process
There are basic 2 Steps
1) Onpage Optimization
a) Analysis
b) Keyword Research
c) Meta tag Creation
d) Content & image Optimization
e)Sitemap Creation
f) W3c Validation & Broken Links
g) Analytics Setup and Tracking
2) Offpage Optimization
a) Directory Submissions
b) Article Submissions
c) PR Submissions
d) Social Bookmarking
e) Forum Posting
f) Classified Submissions

6. What is Search Engine Advertising
Search Engine Advertising, or PPC, is a form of Internet
marketing that seeks to promote on search engine result pages
through the use paid placement.
Why we use PPC
1) Results come Fast
2) Cost is easy to Control
3) We can decide what keywords to bid on
4) We write the ads according to our services/ products and offers
5) Visitors are targeted users only
6) Promote Short Term Events

7. Where We can Check the
PPC Activities Results of PPC
Campaign Setup
keyword Research
Ad Copy Development
Bid Setup
Landing Page
Implementation of conversion Tracking
code
PPC Maintenance
Landing Page Optimization
CTR Analysis
Keyword Refinement
Bid Refinement
Reporting
Weekly Campaign Performance Report
PPC Results

8. What is Social Marketing?
Social media optimization (also known as SMO or social
SEO) is the methodization of social media activity with
the intent of attracting unique visitors to website
content. SMO is one of many online methods of website
optimization. One of the many other methods is search
engine optimization or SEO.
Why we Use SMO
1) Increase the ability to link to your website
2) Create a way to make bookmarking and tagging your
content simple
3) Find other websites that will benefit from using your link
4) Help your content get to the maximum number of people
possible

9. Social Media Activities
• Facebook Setup
• Twitter Setup
• Flickr setup
• You tube set up
• LinkedIn set up
• MySpace a/creation
• Other 50 social profile website
account creation
• Video Promotions on another
video sites
• Social bookmarking ( technocreti ,
delicious and others)
• Blog updates and promotion
Facebook daily
updates/engagement
• Twitter daily
updates/engagement
• Flickr daily updates /engagement
• You tube updates /engagement
• LinkedIn daily updates and
promotion

10. What is Email Marketing?
E-mail marketing is a form of direct marketing which uses
electronic mail as a means of communicating commercial or
fundraising messages to an audience.
Why We use Email Marketing
1) It’s really easy and simple to use
2) Its Draws more web Traffic because we can embed links of our website and
special offers in the mailer
3) It keeps customer in the loop: Putting out monthly or weekly emails about
specials and business updates is one of the best ways to keep customers coming
back time after time.
4) It’s cheap. With email marketing, you don’t have to pay for printing and
postage.
5) It’s fast. Sending an email takes almost no time at all
6) It builds relationships. Keeping in touch with customers and potential clients
on a regular basis is the best way to do relational marketing.

11. Email Marketing Process
List Creation and
Management Segmentation
Analysis
&
Reporting
Deliverability Marketing Goals

12. THANK YOU