Marketing Outside the Box_Veterans Business Connection 11-4-15
Content Driven Marketing Strategy
1. +
Content-Driven
Marketing
Strategy
For Business and Entertainment
Wendy Brache wendy@brache.us 720.468.3998
2. +
Businesses who want to thrive must:
Truly understand their customers.
Stop “marketing” to them.
Build entertaining and compelling content
that reaches the right person at the right
time in the right way…and inspire them to
take action!
Wendy Brache wendy@brache.us 720.468.3998
4. +
Understand Your Customers
Who is your ideal prospect?
What do they care about?
Have you defined your segments?
Wendy Brache wendy@brache.us 720.468.3998
5. +
Understand Your Business
What you do What your
differently than customers
the competition care about
What differentiates you from
your competition
Wendy Brache wendy@brache.us 720.468.3998
6. +
Build Your Story
Your core story is made up of
powerful, simple, value-based
messaging that answers the
question, ”why should I buy from you
over anyone else?”
Wendy Brache wendy@brache.us 720.468.3998
7. +
Build Your Collateral
Build the materials that will help tell your story.
Incorporate your core value messaging into all
your content.
Create unique value stories that speak to your
customer business objectives and pain points.
Wendy Brache wendy@brache.us 720.468.3998
8. +
Build Your Foundation
Enable sales and other customer-
facing employees with strong
messaging that breaks down barriers,
starts real conversations and gets
face-to-face appointments and
additional referrals.
Wendy Brache wendy@brache.us 720.468.3998
9. +
Deliver
Connect with qualified prospects.
Launch an integrated marketing
campaign to ensure your story is told
to the right person, at the right time, in
the right way.
Wendy Brache wendy@brache.us 720.468.3998
10. +
Deliver
Some elements of an integrated marketing campaign include:
Digital Media
Social Media
Video
Websites/Micro-Sites
Email Campaigns
Landing Pages
Success Stories
Whitepapers
Buyers’ Guides
Video Pamphlets
Direct Mail
…and much, much more
Wendy Brache wendy@brache.us 720.468.3998
11. +
Converse
Start an ongoing conversation with your
customers and prospects.
Nurture those who aren’t ready to buy
today, but may be ready within the
next 3-12 months.
Wendy Brache wendy@brache.us 720.468.3998
12. +
Results
* Ideal prospects defined
* Core value-based messaging
* Proven integrated campaigns
launched
* Pipeline filled with qualified leads
* Introductions made
* Face-to-face meetings held
* Deals closed
* Increased customer base
* Memorable brand
Wendy Brache wendy@brache.us 720.468.3998
13. +
About Wendy
Works with entertainment companies and
B2B corporations to increase customer
base, close deals and make your brand
memorable.
Website:
www.WendyBrache.com
Recommendations and Testimonials:
http://www.linkedin.com/in/wendybrache
Wendy Brache wendy@brache.us 720.468.3998
14. +
Work & Writing Samples:
Content Consultant for Corporate Visions: www.CorporateVisions.com; High-end
messaging/value proposition work for global corporations.
Content Consultant for Bang Zoom! Entertainment
http://www.bangzoomentertainment.com
Writer for KSS Productions
http://www.kssproductions.com
Sunday columnist for award-winning marketing website, Dan Schawbel’s Personal
Branding Blog: http://www.personalbrandingblog.com/author/wendy-brache/
Series writer for Maria Shriver’s Women’s Conference:
http://www.womensconference.org/how-to-make-linkedin/,
http://www.womensconference.org/30-days-to-a-killer-online-presence/,
http://www.womensconference.org/5-steps/
Author: “Sales Force Branding: How to Differentiate Yourself from the Competition”
http://salesforcebranding.com/get-ebook/
Wendy Brache wendy@brache.us 720.468.3998
