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apps & process
Table of content

Mobile platforms
 iPhone apps - Just name it                                       5
 iPad apps - Just name it                                         6
 BlackBerry apps - Just name it                                   7
 Android apps - Just name it                                      8
 Windows Mobile apps - Just name it                               9


Company overview
 Mobilezapp - elevator pitch                                      11
 Our mobile rock star team                                        12
 Award winning mobile app graphic design                          13
 InHouse - vs. OffShore                                           14
 No need to reinvent the wheel                                    15
 Faster, cheaper and better                                       16
 Mobilezapp partner program                                       17


Development process
 Competitive analysis                                             19
 Stakeholder interviews and mobile app strategy recommendations   20
 Stakeholder questions                                            21
 Wireframes & UX design                                           22
 Graphics & UI design and prototyping                             23
 Technical specifications and coding                              24
 Our library of code                                              25


Solutions & services
 Letting the world know about your apps                           27
 Custom research services                                         28
 Technical customer support                                       29
Table of content

Industries
 Industry experience and expertise   31
 Education                           32
 Financial services                  33
 Government                          34
 Healthcare                          35
 Hotels                              36
 Manufacturing                       37
 Merchandising                       38
 Telecommunications                  39


Application samples
 Bank of America                     41
 GEICO                               42
 Lufthansa                           43
 Mercedes Benz                       44
 Oracle                              45
 Kitchen and bath channel            46
 Entrepreneur magazine               47
 Crackle                             48
 Been There                          49
 Sprint                              50
 Rain alert                          51
 PowWow Now                          52


Contact us
 Let’s get this party started        54
mobileplatforms
mobile platforms



iPhone apps - Just name it
If you are thinking about a team to develop an iPhone
app - look no further - just name it and Mobilezapp
will deliver it. We’ve developed hundreds of apps for
the iPhone.

Unique to Mobilezapp is our B2B and B2E focus.
Our apps are not the kind to be featured in People
Magazine, yet many of the largest hospitals, insurance
companies, government agencies and Fortune 1000
use them every day. Many of our developers are
ex-Apple staff members who helped design many of
the features of the device. We have relationships with
individuals in the Apple store who can assist in getting
your app approved faster.

To say we are experts is an understatement. The same
is true about experience. Because we have created
such a large number of apps, we have a large library
of code we can use to assist the development of your
app. This saves time and money. Unique to Mobilezapp
is our approach to the development process. Prior to
writing the first line of code, we create a wireframe
mockup and a working prototype you can see online.




5   | www.mobilezapp.com
mobile platforms



iPad apps - Just name it
If you are thinking about a team to develop an iPad app -
look no further - just name it and Mobilezapp will deliver it.

The iPad is an incredible platform for a wide variety
of applications. The large screen of the iPad is also an
excellent tool for anyone who needs the portability of
a mobile device and capabilities provided by a larger
screen. We have the experience and expertise to deliver
a drop-dead gorgeous iPad app that is as beautiful as it is
functional.




6   | www.mobilezapp.com
mobile platforms



BlackBerry apps - Just name it
If you are thinking about developing a BlackBerry app
- look no further - just name it - and Mobilezapp will
deliver it.

BlackBerry applications get a large and growing market
of both business and personal users. The BlackBerry
smartphone has a 55% market share in North America
and millions of customers all over the world.

With the introduction of the BlackBerry App World™
storefront, BlackBerry smartphone users can now easily
search for and download apps that let them do even
more with their smartphones.

The addictiveness of BlackBerry smartphone
applications comes from their ability to provide instant
information to users and integrate with core BlackBerry
applications like email and the address book. Create
compelling applications that push data to users such
as the latest sports scores, weather updates, price
changes for sales people and much more.

Just name your need and Mobilezapp will strive to
deliver outstanding quality of your new BlackBerry app.




7   | www.mobilezapp.com
mobile platforms



Android apps - Just name it
If you are thinking about developing an Android app
- look no further - just name it - and Mobilezapp will
deliver it.

Within the first week of Google announcing its plan
to introduce a smartphone, Mobilezapp developers
were signing non-disclosure agreements to gain
access to the feature set and specifications of the new
technology. When the Android was first introduced,
our team was poised to release the first of many
Android apps. We understand the technology, we
know the graphical user interface and how to build an
Android app faster and cheaper than anyone else.




8   | www.mobilezapp.com
mobile platforms



Windows Mobile apps - Just name it
If you are thinking about developing a Windows
Mobile app look further - just name it - and Mobilezapp
will deliver it.

Mobilezapp has great experience working with the
Microsoft Windows Mobile devices. We’ve successfully
developed a number of mobile apps on the Microsoft
platform. Our team has long-standing relationships
with the Microsoft teams and works with them to
ensure the apps we develop are taking advantage of all
of the features of their technology.




9   | www.mobilezapp.com
companyoverview
companyoverview



Mobilezapp - elevator pitch
We have the expertise, experience and unbridled
energy to deliver a truly phenomenal mobile
application for your organization. We focus on
delivering robust mobile apps across multiple
platforms including the iPhone, iPad, Android,
BlackBerry, Symbian and Windows Mobile Portable
devices. Our apps have won numerous awards for
design, ease-of-use and functionality. Our full-time
development staff is amongst the largest and most
qualified in the world.

Mobilezapp can generally build custom mobile apps
for half the cost and twice as fast as our competition.
Our approach to mobile application development
is radically different from other mobile application
developers. Prior to writing the first line of code,
we speak with numerous stakeholders within your
organization to determine their goals for the mobile
app. We discuss ways to leverage various technologies
and understand your platforms to create apps that can
assist your organization toward its end goals. Once we
acquire good understanding of the core functions of
the app, we create wireframes and design the flow &
interaction for app functions. Our creative team then
develops a user interface that is intuitive, easy-to-
use and understand and is your brand extension. We
develop a working prototype which you can interact
with and understand how the real app will work. The
prototype and technical specifications are then used
by our development team to code up the mobile app.




11 | www.mobilezapp.com
companyoverview



Our mobile rock star team
We’ve successfully landed some of the brightest minds
in the mobile computing industry to work on the
Mobilezapp team. Our development team primarily
hails from North America - as you would expect.
After all, the iPhone was created by Apple developers
based in Cupertino, California. The BlackBerry was
invented by the Research in Motion team from Toronto,
Canada. Windows Mobile is a result of the efforts of the
Microsoft team from Washington state.

The great majority of our developers are based in the
United States; however, we do leverage global talent.
Tobias Hartmann leads an excellent team of developers
in Europe through his Nuremberg, Germany office.
Dave Micalizzi leads our large Boston based team.

We believe the best way to achieve success for our
customers is to leverage the brightest minds in the
world through a collaborative global effort.




12 | www.mobilezapp.com
companyoverview



Award winning mobile app graphic design
Mobilezapp will deliver a mobile application that is
not only functional, but looks great too. We believe our
creative team is a secret weapon in our arsenal. We give
extensive attention to the needs, wants and limitations
of the mobile user at each stage of the design process.

 We design the user interface such that the visual
precedence relates clearly to the task importance.
When user directly manipulate onscreen objects
instead of using separate controls to manipulate them,
they are more engaged with the task and the app and
readily understand the result of their actions.

We understand that the look and feel of the graphics
should be an extension of your existing brand. We
work with your marketing department to ensure that
the mobile app visually integrates harmoniously within
your brand.




13 | www.mobilezapp.com
companyoverview



InHouse - vs. OffShore
We’ve successfully assembled one of the most creative
teams of graphic designers with specific focus on the
Android, BlackBerry, iPhone, iPad and Windows Mobile
devices. The same is true for our team responsible for
writing the code.

While we prefer to do all of the work in-house, in some
cases, it is best to rely upon the development talent
outside of the Mobilezapp walls. For example, some of
the software code needed for secure mobile banking
transactions is quite specialized, thus we leveraged
the expertise of a team of five working on Wall Street,
New York City. When developing a hospital app for the
iPad, iPhone and Android we very strictly follow HIPPA
requirements - thus found three developers from
Cleveland who work for one of the largest hospitals
- the Cleveland Clinic - to assist. When working with
a global pharmaceutical firm we needed to ensure
we would strictly following Safe Balance regulations
for the internet - and recruited the talent of a pharma
attorney out of New Jersey and so on.

Mobilezapp guarantees we will build a mobile app
for your organization that meets your needs. We are
experts at identifying all of the necessary elements and
combining our own internal resources with specialists
needed throughout the world. We never “offshore” to
save money. We will work with London, Paris, Athens,
Nuremberg and Malta for knowledge and expertise
regarding specific complicated functions.




14 | www.mobilezapp.com
companyoverview



No need to reinvent the wheel
Building a mobile app is much like building a custom
home. There is no limit to the amount of money you
can spend on either. There are hundreds of different
primary options and tens of thousands of secondary.
We focus on determining the core elements you need
with your mobile app, the secondary features you wish,
and then work toward building your “multi-million
dollar” home at a fraction of the cost you would
normally spend.

Building a mobile app is also similar to building an
automobile from scratch. While some developers will
tout their expertise in building an internal combustion
engine - we will find one that is already built. The same
holds true for a transmission - it would cost a fortune to
build one from scratch and very little to purchase one
that is already built.

We’ve already built hundreds of mobile apps thus
have a large library of code. Much of this can be used
for your app. We focus on delivering a superb mobile
app at far less cost than you could receive from others
because of our primary belief that it is not necessary to
“reinvent the wheel.”




15 | www.mobilezapp.com
companyoverview



Faster, cheaper and better
Our approach toward building an app for your
organization is quite unique. It allows us the ability to
build a cross-platform app faster, cheaper and better.
Most mobile app developers will ask for a technical
specification document at the beginning of the
process. We will work with you to understand your
goals and objectives within the tech spec document.
In fact, we will provide a tech spec document to you
based upon numerous stakeholder interviews.

Prior to writing the first line of code, we will provide
you with a wireframe of the functionality. Once we’ve
created a wireframe, we will skin it to provide you with
storyboards that are easy to understand by anyone.
We provide you with a mock-up prototype of your
mobile app and work with your team to make changes.
This process saves significant time during the coding
process, as well as monies.

Because we have developed hundreds of apps, we’ve
amassed a large library of code that can be used
toward your mobile apps. This approach is quite
unique, for most developers wish to reinvent the
wheel, and charge throughout the entire process. Our
goal is to provide you with a highly functional app - in
half the time and at a fraction of the cost of traditional
mobile app developers.




16 | www.mobilezapp.com
companyoverview



Mobilezapp partner program
Mobilezapp’s partner community is comprised of market-leading
Independent Software Vendors (ISVs), network carriers and
System Integrators (SIs) who have one thing in common – a
passion for mobility and a drive to create game-changing mobile
apps for business.

With the Mobilezapp Partner Program (MPP), the company
arms qualified resellers and OEMs with the resources needed to
generate new sales opportunities, market more effectively and
bring innovative enterprise mobility apps and technologies to
market faster.

Resellers in the program qualify for comprehensive sales and
product training on Mobilezapp’s packaged applications, while
OEMs have the unique ability to build apps on Mobilezapp’s
award-winning MMP platform and can earn MMP Certified
Developer certifications. Companies looking to extend the
MMP platform to customers or build on the platform to create
best-in-class apps can benefit from product knowledge training,
developer support and assigned technical resources.

Exposure to Mobilezapp’s strong partner ecosystem and the
opportunity to build and deploy enterprise-class mobile apps
on the industry-leading platform is a major benefit to partner
companies. By combining their own subject-matter expertise
with Mobilezapp’s proven technology used by the Fortune 500
for business mobility, partners are empowered to create new
products and services that can be certified by Mobilezapp,
leveraged and sold throughout the Mobilezapp channel.

Interested in learning more? We’d love to hear from you. Write
partners@mobilezapp.com to team up with Mobilezapp.



17 | www.mobilezapp.com
developmentprocess
development process



Competitive analysis
We believe it is important to understand what the
competition has released for mobile apps prior to
releasing your own application. Mobilezapp provides
your organization with the ability to understand the
competitive landscape. With technology products
it is important to always be ahead of the curve. It
is critical to the success of your mobile app to have
features, advantages and benefits that were previously
unavailable. Mobilezapp’s competitive analysis
provides your organization with an understanding
your competitors and a description of their released
products.

We offer two levels of a competitive analysis. The first
is a cursory analysis. At this level we identify the apps
that are on the market and we capture a description
of the app we find online and provide same to you.
We also offer a much more comprehensive analysis.
Our advanced analysis looks at each of the features
provided by the competitive apps and compares
those against other apps, as well as your soon to be
released app.

The costs associated with our competitive analysis
services are much less than those your own
organization would incur.




19 | www.mobilezapp.com
development process



Stakeholder interviews and mobile app
strategy recommendations
Prior to starting stakeholder interviews, we request
you fill out a detailed questionnaire. Based on the
responses from your team, we identify the areas where
we need more information and we focus the interviews
around those areas.

During the interview process, as needed, we ask
your team to provide us with working demos of the
products, services and various backend components.
We brainstorm your team about various app functions.
Once we are finished with stakeholder interviews we
will provide your team with a summary of all the goals
and objectives for the app.

These interviews are key to our ability to deliver an
application that meets or exceeds your expectations.




20 | www.mobilezapp.com
development process



Stakeholder questions
Some of the questions are listed below:

Who is the primary contact within your organization?
Who is the primary sales stakeholder?
Who are the creative stakeholders for the project?
Who are the technical stakeholders for the project?
Who are the marketing stakeholders for the project?
What is the timeline to release the product?
What is your mobile development budget?
We will ask you to name your competitors.
Have you already released an app?
We will ask you to provide your design asset.
Would you want to design a new app or modify the existing one?
Is your mobile app for internal or external uses?
What languages should we support?
Is there a programming language you prefer?
What are the primary goals for the app?
What are the secondary goals for the app?
What are the mandatory features for the app?
What are the secondary features for the app?
What are the applications you like and why?
What is your the target market?
What is the demographic target?
How are you planning on promoting your app?
Do you need an assistance with the promotion?
Which countries do you wish to promote the app in?




21 | www.mobilezapp.com
development process



Wireframes & UX design
Based on the collected information, we identify the
core use cases, functions and primary scenarios
for the app. We put together these core use cases
and develop a flow to accomplish the desired app
functionality. We carefully analyze how a mobile
user will perceive, learn and use the app. We create
wireframes for various steps in the flow and analyze
issues like workflow and navigation.

We carefully design the user interactivity and
experience as the user steps through this flow in
the application - taking into account the on-the-go
nature of the mobile user and making each step easy,
efficient and relevant.




22 | www.mobilezapp.com
development process



Graphics & UI design and prototyping
Mobilezapp will deliver a mobile application that is
not only functional, but looks great too. We believe our
creative team is a secret weapon in our arsenal. We give
extensive attention to the needs, wants and limitations
of the mobile user at each stage of the design process.
We design the user interface such that the visual
precedence relates clearly to the task importance.
When user directly manipulate onscreen objects
instead of using separate controls to manipulate
them, they are more engaged with the task and the
app and readily understand the result of their actions.
We understand that the look and feel of the graphics
should be an extension of your existing brand. We
work with your marketing department to ensure that
the mobile app visually integrates harmoniously within
your brand.

We take the interaction and interface design and
create a working prototype of the mobile app. We
develop a web browser based prototype as well as a
high fidelity prototype that runs directly on the device
and incorporates the device form factor. The prototype
lets you interact with the application interface just like
a real app. You can interact with the interface through
clicks, taps, gestures etc just like in a real app. You can
get the feel of the scenario flow as you move from
screen to screen and can evaluate the navigation and
various interactions.




23 | www.mobilezapp.com
development process



Technical specifications and coding
Prior to beginning the code, we must write your
technical specification document. The technical spec
document are quite boring to read, extremely detailed,
but essential for the development team. While the
prototype is an easy way for your team to understand
the functionality of your app, and can be useful for
the development team to understand what you are
looking for - the tech spec document is the coding
blueprint. This tech spec describes in great detail the
type of code to be written - what sort of databases
we will access, what methodologies and algorithms
are needed. We spend a great deal of time working
on the technical spec prior to beginning the coding
process. Your team will receive, and approve, the tech
spec document prior to us developing the code. This
also allows us to provide you with a realistic cost for
the build of your mobile app. Because we spend such
a great deal of time on the prototype, it makes it easier
to write an accurate tech spec doc.

After finishing the technical specifications, we move to
programming phase. It generally takes about 6 weeks
to complete the coding. The timeframe is an estimate
and depends on the scope, features and complexity
of each individual app. We support all major mobile
app development platforms and have experience with
software developments kits for all platforms - iOS SDK,
Android SDK, Blackberry Java SDK, Windows Mobile
SDK etc. We employ Agile/Scrum methodology for all
software development projects and ensure that we are
on track for project deliverable every single time.




24 | www.mobilezapp.com
development process



Our library of code
Mobilezapp can leverage our existing code libraries to
built an app much faster and cheaper.

Below is a listing of our code library:

21 CFR Part 11                 Location Based Services
3rd Party API Integration      Loyalty Programs
Audio Messaging                Maps
Augmented Reality              Music Library
Brand Builder                  MySpace Integration
Calculator/Cost Estimator      Online Reservations
Coupon Delivery                PCI Compliance
CRM Connectivity               Photo Gallery
Customizer                     QR Code/Bar Code
Facebook/Twitter               Radio
Form Builder                   Ratings
Four Square                    Registration
GPS Capabilities               Surveys/Polls
HIPAA Compliance               Text Messaging
LinkedIn                       Ticket Purchasing
List Builder                   Web Browser


For elements of code we will have to write from
scratch, we have two options. If you would allow
Mobilezapp to add your custom written code to our
library for reuse, the cost is roughly half the investment
required should the code only be used for your
project. You can provide us with an exemption list of
competitors, to ensure anything we provide for you
would not wind up in the wrong hands.




25 | www.mobilezapp.com
solutions&services
solutions&services



Letting the world know about your apps
Unique to Mobilezapp is our ability to proactively
promote your mobile app throughout the world.
We have a sister relationship with DayBreak Data
Marketing Services, Inc. The close relationship provides
us access to one of the largest contact list databases of
key decision makes and influencers within corporate,
education and government accounts worldwide.
These include the Chiefs, Presidents, Executive Vice
Presidents, Senior Vice Presidents, Vice Presidents,
Directors and Managers within all of the Fortune 1000,
Global 500 and millions of SMB accounts. Cumulatively
these business leaders employ tens of millions of
individuals and purchase over a trillion dollars worth
of goods, products and services each year. We also
have press contacts at every news agency in the world
who can help spread the word to over a billion mobile
handset carriers.

Our program includes an ultra-personalized
introductory letter accompanied with a PDF touting
the features, advantages and benefits of your mobile
app. We can provide dedicated representatives to
follow-up the e-Letter campaign with telephone calls,
download instructions and face-to-face meetings for
the most qualified contacts.




27 | www.mobilezapp.com
solutions&services



Custom research services
Mobilezapp provides full research services to assist
your efforts toward creating the ultimate mobile
application app and corresponding strategy. Let us
know the information you are looking for - and we can
deliver it. Our research services range from general
information regarding the installed base of various
mobile apps such as the Android, BlackBerry, iPhone,
iPad and Windows Portable devices.

We can also provide exhaustive competitive analysis
including identifying all of the individual features
within an app or comparing those to an application
you already have or are thinking about building. Our
custom research can include providing information
regarding the number of downloads any app has
received from the app store, the value of the purchases
and the valuation to the organization based upon
revenues and technology. Ultimately, our research
services can assist in the success of your mobile app.

No job is too large or small for the Mobilezapp research
team. We can provide detailed analysis regarding the
advertising budget for any particular mobile app,
analysis of their Facebook or LinkedIn account or the
languages the product is released in. Tell us what you
are looking for and we can do the rest.




28 | www.mobilezapp.com
solutions&services



Technical customer support
You have deployed your mobile solution, but inevitably
your end users will start calling in with questions
regarding their devices, apps or network coverage.
Do you have the in-house resources and expertise to
address these issues to ensure user satisfaction and
adoption?

Mobilezapp aims to achieve the highest level of
customer satisfaction by providing expert technical
assistance and rapid problem resolutions. Mobilezapp’s
customer service organization provides a single point
of contact and dedicated team for all your education,
customer support, and consulting needs to enhance
utilization, lower cost of ownership, and ensure a
superior user experience across the board.

Mobilezapp’s Customer Support Services allows you to
drive more value from your mobile implementation.
You can leverage our unparalleled expertise in
deploying and managing enterprise mobile solutions
with direct access to our technical support staff for
issues that span the entire mobile implementation -
applications, users, devices, and networks.




29 | www.mobilezapp.com
industries
industries



Industry experience and expertise
The Mobilezapp team has tremendous experience and
expertise in a wide variety of industries. We’ve developed
mobile apps for hundreds of different organizations ranging
from Airlines to Zoos. With each of our development
efforts we have learned a great deal about each respective
industry, rules and regulations, proprietary their revenue
models, their customers and channel partners.

With each of our development efforts we have learned
a great deal about the industry segments, their revenue
models, their customer profiles and the concerns they have
around security of proprietary and personal information.

Our industry experience includes:

Agriculture & Mining
Business Services
Computers & Electronics
Consumer Services
Education
Energy & Utilities
Financial Services
Government
Healthcare, Pharmaceuticals and Biotech
Manufacturing
Media & Entertainment
Real Estate & Construction
Retail
Software & Internet
Telecommunications
Transportation & Storage
Travel, Recreation and Leisure
Wholesale & Distribution



31 | www.mobilezapp.com
industries



Education
Virtually all students, professors and leaders at colleges
and universities throughout the world are carrying
smartphones. The higher education institutions are
amongst the first to embrace new technologies. If your
college or university is contemplating ways to take
advantage of the Android, iPhone, iPad, BlackBerry or
Windows Mobile device - look no further - Mobilezapp
can build a mobile app that will dazzle students and
faculty alike.

Some of the features we can implement include:

• Use a campus map to find your way around the college
• Accessing photos to set as your phone’s wallpaper
• Facts about your college and university
• Ability to register for classes
• Purchase tickets to athletic events
• Pay tuition via your smartphone
• Check into classes via mobile device
• Watch school specific YouTube videos
• Play school specific trivia with your classmates

Mobilezapp can craft a program to allow participation
from students, provide internships to the most
qualified individuals and provide credits to all students
participating in the building of your mobile app.




32 | www.mobilezapp.com
industries



Financial services
Mobile banking is evolving into mobile commerce - a
more global term that includes the ability to conduct
numerous financial transactions in real time.

This represents the key to achieving strategic growth in
the financial services sector, to establishing significant
new levels of customer loyalty, and to opening new
channels of direct, immediate, hands-on, smartphone
driven transactional capabilities.

These capabilities manifest themselves in many ways
– from real-time streaming quotes, to fully managing
accounts in real time, to conducting real-time stock
execution deals (including real time research, price
alerts/quotes and actual buy/sell execution), to making
retail purchases directly through a mobile device - the
list of capabilities is as long as one’s imagination allows.
With Mobilezapp mobile financial solutions, you’re not
just deploying apps - you’re deploying performance to
employees and customers.




33 | www.mobilezapp.com
industries



Government
We have a solid understanding of ways to leverage
the power of the mobile devices for city, parish, state
and federal government agencies and their respective
departments. We welcome the opportunity to speak
with you or other members of your team. In addition to
demonstrating the applications our team has created
for organizations such as yours, we can show you what
we consider to be “the best of the best.”

Some of the features we can provide include:

• Marriage license information
• County clerk office hours
• Ability to post bail for inmates via a mobile device
• Finding towed vehicles and paying parking tickets
• Applying for jobs online via mobile phones
• City park information
• Paying for city utility and water
• Ability to find voting registration centers
• Renewing your driver’s license
• Providing proof of social security number
• Applying for unemployment benefits
• Finding political officials telephone and addresses
• Detailed bio information and photos of public officials
• Polling of citizens

Give us a telephone call. We can show you the very
best ways to leverage mobile technologies for your
organization’s benefit.




34 | www.mobilezapp.com
industries



Healthcare
Mobilezapp understands the Healthcare marketplace.
There are a number of innovative and creative apps we
can deliver in order to assist Clinics, Hospitals, Doctors,
Nurse Practitioners, Registered Nurses, Administrators
and many others within the healthcare category. We
understand the requirements that must be met to
ensure an app is HIPPA compliant.

Let us know what you are looking for and we can do
it. We could build an app that provides immediate
notification to the triage desk whenever a new room
at a hospital is available. We can provide a mobile
app that informs doctors regarding the amount of
medicine that has been provided to each patient via
an IV. We can link any of the medical devices scattered
throughout a clinic or a hospital directly to a mobile
device to empower the physician with immediate
information.

Our Proof of Concept program is perfectly suited
for those within the Healthcare industry. It provides
an opportunity for each of the stakeholders most
interested in the development and successful
deployment of a mobile app to participate in
the development process. We provide individual
screenshots for each function much in the same way a
website works. Our account managers will work with
your stakeholders to ensure their input is received
and requests implemented. We are specialists at
demonstrating the value of innovative technologies
to those used to working with a paper and pen vs. a
portable device.



35 | www.mobilezapp.com
industries



Hotels
Mobile apps provide a fantastic vehicle for hotels
to better serve their guests, increase occupancy
and satisfaction. The Mobilezapp Hospitality Team
welcomes an opportunity to discuss how we can
build an application to meet all of your expectations.
We specialize in developing cross-platform apps
for the Android, BlackBerry, iPhone, iPad, Symbian
and Windows Mobile devices. The Mobilezapp team
would like to sit down with you and demonstrate a
number of other hotel apps, go through their features,
advantages, benefits and weaknesses.

Some of the abilities we can build into your mobile
app include:

• Checking in and checking out functions
• Access to room service via a mobile device
• Ability to make a reservation at any location
  worldwide
• Providing management with superior reporting
• Allow guests to pay for their stay
• Using smart phones vs. keys to enter rooms
• Accessing frequent guest program information
• Notifying the valets when a vehicle needs to be
  picked up
• Displaying images of rooms, suites and conference
  facilities
• Receive notices via SMS text regarding special offers
• And much more




36 | www.mobilezapp.com
industries



Manufacturing
We are excited to work with companies who specialize
in manufacturing. The mobile platforms provided by
the Android, BlackBerry, iPhone, iPad, Symbian and
Windows Mobile devices empower manufacturing
facilities with a whole new way to do business.
Mobilezapp brings the power of the desktop PC and
server to the pocket with innovative and creative
manufacturing applications.

Our development team will work with you to increase
productivity and streamline processes. Mobile devices
provide plant managers and supervisors with the
ability to take pictures of gauges, parts, assembly lines
and delivery systems and upload the information to
others quickly and easily.

With intelligently designed mobile apps,
manufacturing organizations can fully eliminate paper-
based systems, enable data capture and entry directly
into back-end systems, reduce unnecessary costs
with geo-fencing and other location-based tools, and
automate complex workflows.

With Mobilezapp manufacturing mobile app solutions,
you’re not just deploying apps — you’re deploying
productivity to employees, partners, suppliers and
even customers.




37 | www.mobilezapp.com
industries



Merchandising
What if you could turn your merchandisers into mobile
mavens?

Empowered with intuitive mobile apps, your
merchandising team will find it easier than ever to
streamline and optimize inventory planning and other
processes that create business value. Mobility drives
real time actionable information; and having timely
information optimizes the product mix to increase
customer satisfaction and maximize sales. You’re
deploying more than a mobile merchandising app,
you’re deploying happiness to your organization and
customers.

Mobilezapp maximizes sales opportunities at the
customer level by providing instant access to key
product and account information, up-to-date
promotions, updated route books, and DEX in real-
time. It offers customizable workflows that encompass
the daily activities of the merchandising process. We
optimizes activities such as:

•   Call scheduling and routing
•   Messaging
•   Distribution checking
•   Brand audits
•   Surveys
•   Compliance checks
•   Damaged goods handling
•   Point-of-sale merchandising




38 | www.mobilezapp.com
industries



Telecommunications
The telco industry has a number of unique opportunities to
leverage mobile apps. Mobilezapp will work with your IT/
IS department as well as various stakeholders to create a
mobile app that will increase productivity, lower downtime,
reduce errors and ultimately drive bottom line profits.

Our telco mobile apps can improve delivery, installation,
repair service, sales support or any other service within the
end-to-end supply and services chain. The apps we can
create for your organization can lower operational costs
and improve customer satisfaction.

These mobile application benefits greatly decrease time to
market for all services – whether in the field or in the back
office, delivering strategic benefits that will greatly increase
top line revenue. Mobile driven cost reductions and new
revenue growth in turn combine to deliver new levels of
profitability.

With intelligently designed mobile apps you can fully
eliminate paper-based systems, enable data capture and
entry directly into back-end systems, reduce unnecessary
costs with geo-fencing and other location-based tools,
and automate complex workflows. As a result, your
organization benefits from a highly accurate flow of data
at every level in the business process chain – a constant,
mobile driven view of your entire business operation in
real time.




39 | www.mobilezapp.com
applicationsamples
application samples



Bank of America
Use the ATM and banking center locator to find the
nearest location with a simple touch of a button, no
address input required. This location aware feature
is only available through the iPhone application and
not on the B of A mobile web site. You can access the
Mobile Banking web site directly with the application.
One destination on your iPhone/iPod touch to check
available balances 24/7, pay bills and transfer funds.

Features
• Mobile Banking applications are custom designed for
  your phone’s unique features
• ATM and banking center locator, using geo-locator –
  easily find the nearest location without entering your
  address or ZIP code
• On-the-go management of your accounts to check
  balances, transfer funds and pay bills with optional
  Bill Pay service.

Security
• Protection against fraudulent activity with our Learn
  about the $0 Liability Online Banking Guarantee
• SiteKey® for verification of your identity and an extra
  layer of security
• Advanced encryption technology to prevent
  unauthorized access
• Privacy protection of your financial information




41 | www.mobilezapp.com
application samples



GEICO
Pay your GEICO auto insurance bill and access your
current insurance ID cards from your phone. Accident
Helper lets you take advantage of our Accident Helper
which helps put you in contact with emergency
services, gives you a place to organize photos and
much more. Roadside Service – Locator features allow
you to find nearby tow services and gas stations...
anywhere, anytime. Use your phone’s GPS or enter a
location manually, it’s up to you!

Taxi/Rental Car – need a taxi to get home from the
repair shop or maybe even after a night of fun? Want to
rent a car? Our locator will help find what you need in
moments.




42 | www.mobilezapp.com
application samples



Lufthansa
The Lufthansa Launcher makes planning your trip
even more convenient. As a registered Lufthansa
customer you need only save your access data once
onto your iPhone or IPod touch and you can call up
Lufthansa’s mobile services with just one click. You will
go straight to your summary and can easily check in
for forthcoming flights whilst on the move. Book great
value flights on your mobile device without first having
to complete the login data. Direct access to your Miles
& More account summary whenever and wherever you
want. With the Launcher you also have access to other
Lufthansa mobile services.

Mobilezapp has libraries that can connect to back-
end reservation systems. We are experts at designing
a graphical user interface that is sleek, elegant and
highly functional. Our code can be interchanged from
an aircraft, to a concert hall or restaurant - the concept
is basically the same. Our technology allows users to
pay for tickets on airplanes, Broadway shows, concert
performances or restaurants.




43 | www.mobilezapp.com
application samples



Mercedes Benz
The Mercedes Benz iPhone app allows drivers to
customize their in-vehicle experiences to fit their daily
needs. It begins with an introduction of a whole new
generation of innovative and personalized services
that fit into a drivers mobile lifestyle, keeping them
connected to people, places and services that are
important to them and offering them enhanced safety,
security and navigation options. The flexibility of the
architecture allows Mercedes Benz to continually add
new features and innovations to keep Mercedes Benz
on the forefront of the in-vehicle services.




44 | www.mobilezapp.com
application samples



Oracle
The Oracle iPhone app leverages the power of Oracle
Business Intelligence Enterprise Edition Plus (OBIEE)
and Oracle Business Intelligence Applications, Fusion
Edition to provide access to key metrics and analytical
data for mobile executives. These native applications
for the Apple iPhone also leverage the Serviced-
Oriented Architecture (SOA) capabilities of OBIEE and
the powerful set of Oracle Business Intelligence Web
Services. They also have support of SSL encryption
protocol enabling superior and secure mobile flexibility
and performance.




45 | www.mobilezapp.com
application samples



Kitchen and bath channel
Building or remodeling your kitchen or bath is a
complex endeavor, something many of us are not
prepared to do without a professional at the helm.
This free app connects homeowners with all types
of professionals associated with your new kitchen or
bathroom. With a database of over 15,000 designers,
builders, remodelers, woodworkers, retailers and more
coupled with a variety of searching options, you can
find the right professional for your project and in many
cases view examples of their work.

Features Include:

• One touch dialing
• One touch email
• One touch website visits
• One touch “Add to Contacts”
• One touch map locator without leaving the app
• Geo location
• Project photos and videos

Search By:

• Location
• Certified professionals and professional designation
• Room preference
• Accreditation
• Product category for purchasing
• City
• State
• Professional’s name
• Business name




46 | www.mobilezapp.com
application samples



Entrepreneur magazine
Entrepeneur Magazine is one of the top magazines
in the United States where individuals interested in
starting their own business can learn from others who
have done so previously. There are many tips about
starting a business including banking information,
venture capital information, ways to incorporate, and
many others.




47 | www.mobilezapp.com
application samples



Crackle
Crackle is the place to experience pure entertainment:
full length movies, TV shows, and original series from
genres that embody cool — all uncut, uncensored, and
unbelievably free. We’ve had enough of “disposable
entertainment” that is as relevant as a laughing/
dancing baby — we are here to watch and talk about
the videos that really matter.

Crackle is one of the fastest growing entertainment
destinations today, featuring only the genres you love
— comedy, action, drama, sci-fi, horror — anywhere
you are. We know the Internet is a big place, so
Crackle’s vast distribution network ensures that you
have access to Crackle everywhere: on your favorite
video site, your television and your mobile device.
Learn more about where you can find Crackle on the
distribution page.




48 | www.mobilezapp.com
application samples



Been There
BEEN THERE is an iPhone application for individuals
to keep track of their travels. They can keep track of
the hotels they stayed at, who they met, places they
visited throughout their trip, as well as upload photos
of friends, family and scenic vistas There are no limits
to the number of entries or number of photos. BEEN
THERE allows users to share their traveling experience
with their friends worldwide. Rate hotels, parks,
restaurants and other places of interest with one to five
stars, make comments and much more.

The BEEN THERE app uses a number of modules
Mobilezapp can leverage for your mobile app. It uses
GPS location abilities, storage of photos and videos,
password capabilities, email recovery of passwords, the
ability to input links from websites and much more.




49 | www.mobilezapp.com
application samples



Sprint
Your business can’t wait and Sprint has the mobile
applications you need to get work done now. Be it a
home office or an entire enterprise, Sprint offers a full
portfolio of mobile and GPS applications to instantly
meet the unique management and automation needs
of your business.

GPS - Locate.
View and monitor worker location, online and in real-
time, with Sprint Mobile Locator.

Get instant driving directions and family location
updates via your GPS-enabled phone or the Web.

Quickly optimize fleet operations, manage mobile
resources, and track data and assets in real-time.

Get best-of-breed, Web-based applications for your
industry.




50 | www.mobilezapp.com
application samples



Rain alert
We merged standard iPhone geo location data with
weather radar overlays, wind speed and weather forecasts
from 3 most recently updated weather web sites (every 3
hour updates). We gave user ability to manually set date
and time to figure out if it’s going to rain.

Features:

• GPS geo location
• SMS messaging
• Email notifications
• Manual settings

We created Weather notifying application with high
accuracy and manual mode.




51 | www.mobilezapp.com
application samples



PowWow Now
Social “Meet & Greet” App. PowWow allows you
request friends, view profiles, share stories, group
decision, post pictures, rate pictures, personal interests,
nightlife recommendations, etc. The app allows you to
recommend friends to join, fill out a personal profile,
accept or reject potential friends who have viewed your
profile, vote on likes or dislikes, wills and thrills, won’t
and don’t, sexy pic page and make group decisions. It
also allows users to create blog discussion topics.




52 | www.mobilezapp.com
contactus
contactus



Let’s get this party started
Give me a telephone call, send me an email, text me,
hit me up on Facebook, tweet me, connect with me on
LinkedIn, send me a smoke signal - but let’s hook up.


Wendy Baca
Senior Vice President of Business Development

Houston, TX

wendy.baca@mobilezapp.com
936-463-8879
Linked in - http://www.linkedin.com/in/wendyjbaca




54 | www.mobilezapp.com

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  • 2. Table of content Mobile platforms iPhone apps - Just name it 5 iPad apps - Just name it 6 BlackBerry apps - Just name it 7 Android apps - Just name it 8 Windows Mobile apps - Just name it 9 Company overview Mobilezapp - elevator pitch 11 Our mobile rock star team 12 Award winning mobile app graphic design 13 InHouse - vs. OffShore 14 No need to reinvent the wheel 15 Faster, cheaper and better 16 Mobilezapp partner program 17 Development process Competitive analysis 19 Stakeholder interviews and mobile app strategy recommendations 20 Stakeholder questions 21 Wireframes & UX design 22 Graphics & UI design and prototyping 23 Technical specifications and coding 24 Our library of code 25 Solutions & services Letting the world know about your apps 27 Custom research services 28 Technical customer support 29
  • 3. Table of content Industries Industry experience and expertise 31 Education 32 Financial services 33 Government 34 Healthcare 35 Hotels 36 Manufacturing 37 Merchandising 38 Telecommunications 39 Application samples Bank of America 41 GEICO 42 Lufthansa 43 Mercedes Benz 44 Oracle 45 Kitchen and bath channel 46 Entrepreneur magazine 47 Crackle 48 Been There 49 Sprint 50 Rain alert 51 PowWow Now 52 Contact us Let’s get this party started 54
  • 5. mobile platforms iPhone apps - Just name it If you are thinking about a team to develop an iPhone app - look no further - just name it and Mobilezapp will deliver it. We’ve developed hundreds of apps for the iPhone. Unique to Mobilezapp is our B2B and B2E focus. Our apps are not the kind to be featured in People Magazine, yet many of the largest hospitals, insurance companies, government agencies and Fortune 1000 use them every day. Many of our developers are ex-Apple staff members who helped design many of the features of the device. We have relationships with individuals in the Apple store who can assist in getting your app approved faster. To say we are experts is an understatement. The same is true about experience. Because we have created such a large number of apps, we have a large library of code we can use to assist the development of your app. This saves time and money. Unique to Mobilezapp is our approach to the development process. Prior to writing the first line of code, we create a wireframe mockup and a working prototype you can see online. 5 | www.mobilezapp.com
  • 6. mobile platforms iPad apps - Just name it If you are thinking about a team to develop an iPad app - look no further - just name it and Mobilezapp will deliver it. The iPad is an incredible platform for a wide variety of applications. The large screen of the iPad is also an excellent tool for anyone who needs the portability of a mobile device and capabilities provided by a larger screen. We have the experience and expertise to deliver a drop-dead gorgeous iPad app that is as beautiful as it is functional. 6 | www.mobilezapp.com
  • 7. mobile platforms BlackBerry apps - Just name it If you are thinking about developing a BlackBerry app - look no further - just name it - and Mobilezapp will deliver it. BlackBerry applications get a large and growing market of both business and personal users. The BlackBerry smartphone has a 55% market share in North America and millions of customers all over the world. With the introduction of the BlackBerry App World™ storefront, BlackBerry smartphone users can now easily search for and download apps that let them do even more with their smartphones. The addictiveness of BlackBerry smartphone applications comes from their ability to provide instant information to users and integrate with core BlackBerry applications like email and the address book. Create compelling applications that push data to users such as the latest sports scores, weather updates, price changes for sales people and much more. Just name your need and Mobilezapp will strive to deliver outstanding quality of your new BlackBerry app. 7 | www.mobilezapp.com
  • 8. mobile platforms Android apps - Just name it If you are thinking about developing an Android app - look no further - just name it - and Mobilezapp will deliver it. Within the first week of Google announcing its plan to introduce a smartphone, Mobilezapp developers were signing non-disclosure agreements to gain access to the feature set and specifications of the new technology. When the Android was first introduced, our team was poised to release the first of many Android apps. We understand the technology, we know the graphical user interface and how to build an Android app faster and cheaper than anyone else. 8 | www.mobilezapp.com
  • 9. mobile platforms Windows Mobile apps - Just name it If you are thinking about developing a Windows Mobile app look further - just name it - and Mobilezapp will deliver it. Mobilezapp has great experience working with the Microsoft Windows Mobile devices. We’ve successfully developed a number of mobile apps on the Microsoft platform. Our team has long-standing relationships with the Microsoft teams and works with them to ensure the apps we develop are taking advantage of all of the features of their technology. 9 | www.mobilezapp.com
  • 11. companyoverview Mobilezapp - elevator pitch We have the expertise, experience and unbridled energy to deliver a truly phenomenal mobile application for your organization. We focus on delivering robust mobile apps across multiple platforms including the iPhone, iPad, Android, BlackBerry, Symbian and Windows Mobile Portable devices. Our apps have won numerous awards for design, ease-of-use and functionality. Our full-time development staff is amongst the largest and most qualified in the world. Mobilezapp can generally build custom mobile apps for half the cost and twice as fast as our competition. Our approach to mobile application development is radically different from other mobile application developers. Prior to writing the first line of code, we speak with numerous stakeholders within your organization to determine their goals for the mobile app. We discuss ways to leverage various technologies and understand your platforms to create apps that can assist your organization toward its end goals. Once we acquire good understanding of the core functions of the app, we create wireframes and design the flow & interaction for app functions. Our creative team then develops a user interface that is intuitive, easy-to- use and understand and is your brand extension. We develop a working prototype which you can interact with and understand how the real app will work. The prototype and technical specifications are then used by our development team to code up the mobile app. 11 | www.mobilezapp.com
  • 12. companyoverview Our mobile rock star team We’ve successfully landed some of the brightest minds in the mobile computing industry to work on the Mobilezapp team. Our development team primarily hails from North America - as you would expect. After all, the iPhone was created by Apple developers based in Cupertino, California. The BlackBerry was invented by the Research in Motion team from Toronto, Canada. Windows Mobile is a result of the efforts of the Microsoft team from Washington state. The great majority of our developers are based in the United States; however, we do leverage global talent. Tobias Hartmann leads an excellent team of developers in Europe through his Nuremberg, Germany office. Dave Micalizzi leads our large Boston based team. We believe the best way to achieve success for our customers is to leverage the brightest minds in the world through a collaborative global effort. 12 | www.mobilezapp.com
  • 13. companyoverview Award winning mobile app graphic design Mobilezapp will deliver a mobile application that is not only functional, but looks great too. We believe our creative team is a secret weapon in our arsenal. We give extensive attention to the needs, wants and limitations of the mobile user at each stage of the design process. We design the user interface such that the visual precedence relates clearly to the task importance. When user directly manipulate onscreen objects instead of using separate controls to manipulate them, they are more engaged with the task and the app and readily understand the result of their actions. We understand that the look and feel of the graphics should be an extension of your existing brand. We work with your marketing department to ensure that the mobile app visually integrates harmoniously within your brand. 13 | www.mobilezapp.com
  • 14. companyoverview InHouse - vs. OffShore We’ve successfully assembled one of the most creative teams of graphic designers with specific focus on the Android, BlackBerry, iPhone, iPad and Windows Mobile devices. The same is true for our team responsible for writing the code. While we prefer to do all of the work in-house, in some cases, it is best to rely upon the development talent outside of the Mobilezapp walls. For example, some of the software code needed for secure mobile banking transactions is quite specialized, thus we leveraged the expertise of a team of five working on Wall Street, New York City. When developing a hospital app for the iPad, iPhone and Android we very strictly follow HIPPA requirements - thus found three developers from Cleveland who work for one of the largest hospitals - the Cleveland Clinic - to assist. When working with a global pharmaceutical firm we needed to ensure we would strictly following Safe Balance regulations for the internet - and recruited the talent of a pharma attorney out of New Jersey and so on. Mobilezapp guarantees we will build a mobile app for your organization that meets your needs. We are experts at identifying all of the necessary elements and combining our own internal resources with specialists needed throughout the world. We never “offshore” to save money. We will work with London, Paris, Athens, Nuremberg and Malta for knowledge and expertise regarding specific complicated functions. 14 | www.mobilezapp.com
  • 15. companyoverview No need to reinvent the wheel Building a mobile app is much like building a custom home. There is no limit to the amount of money you can spend on either. There are hundreds of different primary options and tens of thousands of secondary. We focus on determining the core elements you need with your mobile app, the secondary features you wish, and then work toward building your “multi-million dollar” home at a fraction of the cost you would normally spend. Building a mobile app is also similar to building an automobile from scratch. While some developers will tout their expertise in building an internal combustion engine - we will find one that is already built. The same holds true for a transmission - it would cost a fortune to build one from scratch and very little to purchase one that is already built. We’ve already built hundreds of mobile apps thus have a large library of code. Much of this can be used for your app. We focus on delivering a superb mobile app at far less cost than you could receive from others because of our primary belief that it is not necessary to “reinvent the wheel.” 15 | www.mobilezapp.com
  • 16. companyoverview Faster, cheaper and better Our approach toward building an app for your organization is quite unique. It allows us the ability to build a cross-platform app faster, cheaper and better. Most mobile app developers will ask for a technical specification document at the beginning of the process. We will work with you to understand your goals and objectives within the tech spec document. In fact, we will provide a tech spec document to you based upon numerous stakeholder interviews. Prior to writing the first line of code, we will provide you with a wireframe of the functionality. Once we’ve created a wireframe, we will skin it to provide you with storyboards that are easy to understand by anyone. We provide you with a mock-up prototype of your mobile app and work with your team to make changes. This process saves significant time during the coding process, as well as monies. Because we have developed hundreds of apps, we’ve amassed a large library of code that can be used toward your mobile apps. This approach is quite unique, for most developers wish to reinvent the wheel, and charge throughout the entire process. Our goal is to provide you with a highly functional app - in half the time and at a fraction of the cost of traditional mobile app developers. 16 | www.mobilezapp.com
  • 17. companyoverview Mobilezapp partner program Mobilezapp’s partner community is comprised of market-leading Independent Software Vendors (ISVs), network carriers and System Integrators (SIs) who have one thing in common – a passion for mobility and a drive to create game-changing mobile apps for business. With the Mobilezapp Partner Program (MPP), the company arms qualified resellers and OEMs with the resources needed to generate new sales opportunities, market more effectively and bring innovative enterprise mobility apps and technologies to market faster. Resellers in the program qualify for comprehensive sales and product training on Mobilezapp’s packaged applications, while OEMs have the unique ability to build apps on Mobilezapp’s award-winning MMP platform and can earn MMP Certified Developer certifications. Companies looking to extend the MMP platform to customers or build on the platform to create best-in-class apps can benefit from product knowledge training, developer support and assigned technical resources. Exposure to Mobilezapp’s strong partner ecosystem and the opportunity to build and deploy enterprise-class mobile apps on the industry-leading platform is a major benefit to partner companies. By combining their own subject-matter expertise with Mobilezapp’s proven technology used by the Fortune 500 for business mobility, partners are empowered to create new products and services that can be certified by Mobilezapp, leveraged and sold throughout the Mobilezapp channel. Interested in learning more? We’d love to hear from you. Write partners@mobilezapp.com to team up with Mobilezapp. 17 | www.mobilezapp.com
  • 19. development process Competitive analysis We believe it is important to understand what the competition has released for mobile apps prior to releasing your own application. Mobilezapp provides your organization with the ability to understand the competitive landscape. With technology products it is important to always be ahead of the curve. It is critical to the success of your mobile app to have features, advantages and benefits that were previously unavailable. Mobilezapp’s competitive analysis provides your organization with an understanding your competitors and a description of their released products. We offer two levels of a competitive analysis. The first is a cursory analysis. At this level we identify the apps that are on the market and we capture a description of the app we find online and provide same to you. We also offer a much more comprehensive analysis. Our advanced analysis looks at each of the features provided by the competitive apps and compares those against other apps, as well as your soon to be released app. The costs associated with our competitive analysis services are much less than those your own organization would incur. 19 | www.mobilezapp.com
  • 20. development process Stakeholder interviews and mobile app strategy recommendations Prior to starting stakeholder interviews, we request you fill out a detailed questionnaire. Based on the responses from your team, we identify the areas where we need more information and we focus the interviews around those areas. During the interview process, as needed, we ask your team to provide us with working demos of the products, services and various backend components. We brainstorm your team about various app functions. Once we are finished with stakeholder interviews we will provide your team with a summary of all the goals and objectives for the app. These interviews are key to our ability to deliver an application that meets or exceeds your expectations. 20 | www.mobilezapp.com
  • 21. development process Stakeholder questions Some of the questions are listed below: Who is the primary contact within your organization? Who is the primary sales stakeholder? Who are the creative stakeholders for the project? Who are the technical stakeholders for the project? Who are the marketing stakeholders for the project? What is the timeline to release the product? What is your mobile development budget? We will ask you to name your competitors. Have you already released an app? We will ask you to provide your design asset. Would you want to design a new app or modify the existing one? Is your mobile app for internal or external uses? What languages should we support? Is there a programming language you prefer? What are the primary goals for the app? What are the secondary goals for the app? What are the mandatory features for the app? What are the secondary features for the app? What are the applications you like and why? What is your the target market? What is the demographic target? How are you planning on promoting your app? Do you need an assistance with the promotion? Which countries do you wish to promote the app in? 21 | www.mobilezapp.com
  • 22. development process Wireframes & UX design Based on the collected information, we identify the core use cases, functions and primary scenarios for the app. We put together these core use cases and develop a flow to accomplish the desired app functionality. We carefully analyze how a mobile user will perceive, learn and use the app. We create wireframes for various steps in the flow and analyze issues like workflow and navigation. We carefully design the user interactivity and experience as the user steps through this flow in the application - taking into account the on-the-go nature of the mobile user and making each step easy, efficient and relevant. 22 | www.mobilezapp.com
  • 23. development process Graphics & UI design and prototyping Mobilezapp will deliver a mobile application that is not only functional, but looks great too. We believe our creative team is a secret weapon in our arsenal. We give extensive attention to the needs, wants and limitations of the mobile user at each stage of the design process. We design the user interface such that the visual precedence relates clearly to the task importance. When user directly manipulate onscreen objects instead of using separate controls to manipulate them, they are more engaged with the task and the app and readily understand the result of their actions. We understand that the look and feel of the graphics should be an extension of your existing brand. We work with your marketing department to ensure that the mobile app visually integrates harmoniously within your brand. We take the interaction and interface design and create a working prototype of the mobile app. We develop a web browser based prototype as well as a high fidelity prototype that runs directly on the device and incorporates the device form factor. The prototype lets you interact with the application interface just like a real app. You can interact with the interface through clicks, taps, gestures etc just like in a real app. You can get the feel of the scenario flow as you move from screen to screen and can evaluate the navigation and various interactions. 23 | www.mobilezapp.com
  • 24. development process Technical specifications and coding Prior to beginning the code, we must write your technical specification document. The technical spec document are quite boring to read, extremely detailed, but essential for the development team. While the prototype is an easy way for your team to understand the functionality of your app, and can be useful for the development team to understand what you are looking for - the tech spec document is the coding blueprint. This tech spec describes in great detail the type of code to be written - what sort of databases we will access, what methodologies and algorithms are needed. We spend a great deal of time working on the technical spec prior to beginning the coding process. Your team will receive, and approve, the tech spec document prior to us developing the code. This also allows us to provide you with a realistic cost for the build of your mobile app. Because we spend such a great deal of time on the prototype, it makes it easier to write an accurate tech spec doc. After finishing the technical specifications, we move to programming phase. It generally takes about 6 weeks to complete the coding. The timeframe is an estimate and depends on the scope, features and complexity of each individual app. We support all major mobile app development platforms and have experience with software developments kits for all platforms - iOS SDK, Android SDK, Blackberry Java SDK, Windows Mobile SDK etc. We employ Agile/Scrum methodology for all software development projects and ensure that we are on track for project deliverable every single time. 24 | www.mobilezapp.com
  • 25. development process Our library of code Mobilezapp can leverage our existing code libraries to built an app much faster and cheaper. Below is a listing of our code library: 21 CFR Part 11 Location Based Services 3rd Party API Integration Loyalty Programs Audio Messaging Maps Augmented Reality Music Library Brand Builder MySpace Integration Calculator/Cost Estimator Online Reservations Coupon Delivery PCI Compliance CRM Connectivity Photo Gallery Customizer QR Code/Bar Code Facebook/Twitter Radio Form Builder Ratings Four Square Registration GPS Capabilities Surveys/Polls HIPAA Compliance Text Messaging LinkedIn Ticket Purchasing List Builder Web Browser For elements of code we will have to write from scratch, we have two options. If you would allow Mobilezapp to add your custom written code to our library for reuse, the cost is roughly half the investment required should the code only be used for your project. You can provide us with an exemption list of competitors, to ensure anything we provide for you would not wind up in the wrong hands. 25 | www.mobilezapp.com
  • 27. solutions&services Letting the world know about your apps Unique to Mobilezapp is our ability to proactively promote your mobile app throughout the world. We have a sister relationship with DayBreak Data Marketing Services, Inc. The close relationship provides us access to one of the largest contact list databases of key decision makes and influencers within corporate, education and government accounts worldwide. These include the Chiefs, Presidents, Executive Vice Presidents, Senior Vice Presidents, Vice Presidents, Directors and Managers within all of the Fortune 1000, Global 500 and millions of SMB accounts. Cumulatively these business leaders employ tens of millions of individuals and purchase over a trillion dollars worth of goods, products and services each year. We also have press contacts at every news agency in the world who can help spread the word to over a billion mobile handset carriers. Our program includes an ultra-personalized introductory letter accompanied with a PDF touting the features, advantages and benefits of your mobile app. We can provide dedicated representatives to follow-up the e-Letter campaign with telephone calls, download instructions and face-to-face meetings for the most qualified contacts. 27 | www.mobilezapp.com
  • 28. solutions&services Custom research services Mobilezapp provides full research services to assist your efforts toward creating the ultimate mobile application app and corresponding strategy. Let us know the information you are looking for - and we can deliver it. Our research services range from general information regarding the installed base of various mobile apps such as the Android, BlackBerry, iPhone, iPad and Windows Portable devices. We can also provide exhaustive competitive analysis including identifying all of the individual features within an app or comparing those to an application you already have or are thinking about building. Our custom research can include providing information regarding the number of downloads any app has received from the app store, the value of the purchases and the valuation to the organization based upon revenues and technology. Ultimately, our research services can assist in the success of your mobile app. No job is too large or small for the Mobilezapp research team. We can provide detailed analysis regarding the advertising budget for any particular mobile app, analysis of their Facebook or LinkedIn account or the languages the product is released in. Tell us what you are looking for and we can do the rest. 28 | www.mobilezapp.com
  • 29. solutions&services Technical customer support You have deployed your mobile solution, but inevitably your end users will start calling in with questions regarding their devices, apps or network coverage. Do you have the in-house resources and expertise to address these issues to ensure user satisfaction and adoption? Mobilezapp aims to achieve the highest level of customer satisfaction by providing expert technical assistance and rapid problem resolutions. Mobilezapp’s customer service organization provides a single point of contact and dedicated team for all your education, customer support, and consulting needs to enhance utilization, lower cost of ownership, and ensure a superior user experience across the board. Mobilezapp’s Customer Support Services allows you to drive more value from your mobile implementation. You can leverage our unparalleled expertise in deploying and managing enterprise mobile solutions with direct access to our technical support staff for issues that span the entire mobile implementation - applications, users, devices, and networks. 29 | www.mobilezapp.com
  • 31. industries Industry experience and expertise The Mobilezapp team has tremendous experience and expertise in a wide variety of industries. We’ve developed mobile apps for hundreds of different organizations ranging from Airlines to Zoos. With each of our development efforts we have learned a great deal about each respective industry, rules and regulations, proprietary their revenue models, their customers and channel partners. With each of our development efforts we have learned a great deal about the industry segments, their revenue models, their customer profiles and the concerns they have around security of proprietary and personal information. Our industry experience includes: Agriculture & Mining Business Services Computers & Electronics Consumer Services Education Energy & Utilities Financial Services Government Healthcare, Pharmaceuticals and Biotech Manufacturing Media & Entertainment Real Estate & Construction Retail Software & Internet Telecommunications Transportation & Storage Travel, Recreation and Leisure Wholesale & Distribution 31 | www.mobilezapp.com
  • 32. industries Education Virtually all students, professors and leaders at colleges and universities throughout the world are carrying smartphones. The higher education institutions are amongst the first to embrace new technologies. If your college or university is contemplating ways to take advantage of the Android, iPhone, iPad, BlackBerry or Windows Mobile device - look no further - Mobilezapp can build a mobile app that will dazzle students and faculty alike. Some of the features we can implement include: • Use a campus map to find your way around the college • Accessing photos to set as your phone’s wallpaper • Facts about your college and university • Ability to register for classes • Purchase tickets to athletic events • Pay tuition via your smartphone • Check into classes via mobile device • Watch school specific YouTube videos • Play school specific trivia with your classmates Mobilezapp can craft a program to allow participation from students, provide internships to the most qualified individuals and provide credits to all students participating in the building of your mobile app. 32 | www.mobilezapp.com
  • 33. industries Financial services Mobile banking is evolving into mobile commerce - a more global term that includes the ability to conduct numerous financial transactions in real time. This represents the key to achieving strategic growth in the financial services sector, to establishing significant new levels of customer loyalty, and to opening new channels of direct, immediate, hands-on, smartphone driven transactional capabilities. These capabilities manifest themselves in many ways – from real-time streaming quotes, to fully managing accounts in real time, to conducting real-time stock execution deals (including real time research, price alerts/quotes and actual buy/sell execution), to making retail purchases directly through a mobile device - the list of capabilities is as long as one’s imagination allows. With Mobilezapp mobile financial solutions, you’re not just deploying apps - you’re deploying performance to employees and customers. 33 | www.mobilezapp.com
  • 34. industries Government We have a solid understanding of ways to leverage the power of the mobile devices for city, parish, state and federal government agencies and their respective departments. We welcome the opportunity to speak with you or other members of your team. In addition to demonstrating the applications our team has created for organizations such as yours, we can show you what we consider to be “the best of the best.” Some of the features we can provide include: • Marriage license information • County clerk office hours • Ability to post bail for inmates via a mobile device • Finding towed vehicles and paying parking tickets • Applying for jobs online via mobile phones • City park information • Paying for city utility and water • Ability to find voting registration centers • Renewing your driver’s license • Providing proof of social security number • Applying for unemployment benefits • Finding political officials telephone and addresses • Detailed bio information and photos of public officials • Polling of citizens Give us a telephone call. We can show you the very best ways to leverage mobile technologies for your organization’s benefit. 34 | www.mobilezapp.com
  • 35. industries Healthcare Mobilezapp understands the Healthcare marketplace. There are a number of innovative and creative apps we can deliver in order to assist Clinics, Hospitals, Doctors, Nurse Practitioners, Registered Nurses, Administrators and many others within the healthcare category. We understand the requirements that must be met to ensure an app is HIPPA compliant. Let us know what you are looking for and we can do it. We could build an app that provides immediate notification to the triage desk whenever a new room at a hospital is available. We can provide a mobile app that informs doctors regarding the amount of medicine that has been provided to each patient via an IV. We can link any of the medical devices scattered throughout a clinic or a hospital directly to a mobile device to empower the physician with immediate information. Our Proof of Concept program is perfectly suited for those within the Healthcare industry. It provides an opportunity for each of the stakeholders most interested in the development and successful deployment of a mobile app to participate in the development process. We provide individual screenshots for each function much in the same way a website works. Our account managers will work with your stakeholders to ensure their input is received and requests implemented. We are specialists at demonstrating the value of innovative technologies to those used to working with a paper and pen vs. a portable device. 35 | www.mobilezapp.com
  • 36. industries Hotels Mobile apps provide a fantastic vehicle for hotels to better serve their guests, increase occupancy and satisfaction. The Mobilezapp Hospitality Team welcomes an opportunity to discuss how we can build an application to meet all of your expectations. We specialize in developing cross-platform apps for the Android, BlackBerry, iPhone, iPad, Symbian and Windows Mobile devices. The Mobilezapp team would like to sit down with you and demonstrate a number of other hotel apps, go through their features, advantages, benefits and weaknesses. Some of the abilities we can build into your mobile app include: • Checking in and checking out functions • Access to room service via a mobile device • Ability to make a reservation at any location worldwide • Providing management with superior reporting • Allow guests to pay for their stay • Using smart phones vs. keys to enter rooms • Accessing frequent guest program information • Notifying the valets when a vehicle needs to be picked up • Displaying images of rooms, suites and conference facilities • Receive notices via SMS text regarding special offers • And much more 36 | www.mobilezapp.com
  • 37. industries Manufacturing We are excited to work with companies who specialize in manufacturing. The mobile platforms provided by the Android, BlackBerry, iPhone, iPad, Symbian and Windows Mobile devices empower manufacturing facilities with a whole new way to do business. Mobilezapp brings the power of the desktop PC and server to the pocket with innovative and creative manufacturing applications. Our development team will work with you to increase productivity and streamline processes. Mobile devices provide plant managers and supervisors with the ability to take pictures of gauges, parts, assembly lines and delivery systems and upload the information to others quickly and easily. With intelligently designed mobile apps, manufacturing organizations can fully eliminate paper- based systems, enable data capture and entry directly into back-end systems, reduce unnecessary costs with geo-fencing and other location-based tools, and automate complex workflows. With Mobilezapp manufacturing mobile app solutions, you’re not just deploying apps — you’re deploying productivity to employees, partners, suppliers and even customers. 37 | www.mobilezapp.com
  • 38. industries Merchandising What if you could turn your merchandisers into mobile mavens? Empowered with intuitive mobile apps, your merchandising team will find it easier than ever to streamline and optimize inventory planning and other processes that create business value. Mobility drives real time actionable information; and having timely information optimizes the product mix to increase customer satisfaction and maximize sales. You’re deploying more than a mobile merchandising app, you’re deploying happiness to your organization and customers. Mobilezapp maximizes sales opportunities at the customer level by providing instant access to key product and account information, up-to-date promotions, updated route books, and DEX in real- time. It offers customizable workflows that encompass the daily activities of the merchandising process. We optimizes activities such as: • Call scheduling and routing • Messaging • Distribution checking • Brand audits • Surveys • Compliance checks • Damaged goods handling • Point-of-sale merchandising 38 | www.mobilezapp.com
  • 39. industries Telecommunications The telco industry has a number of unique opportunities to leverage mobile apps. Mobilezapp will work with your IT/ IS department as well as various stakeholders to create a mobile app that will increase productivity, lower downtime, reduce errors and ultimately drive bottom line profits. Our telco mobile apps can improve delivery, installation, repair service, sales support or any other service within the end-to-end supply and services chain. The apps we can create for your organization can lower operational costs and improve customer satisfaction. These mobile application benefits greatly decrease time to market for all services – whether in the field or in the back office, delivering strategic benefits that will greatly increase top line revenue. Mobile driven cost reductions and new revenue growth in turn combine to deliver new levels of profitability. With intelligently designed mobile apps you can fully eliminate paper-based systems, enable data capture and entry directly into back-end systems, reduce unnecessary costs with geo-fencing and other location-based tools, and automate complex workflows. As a result, your organization benefits from a highly accurate flow of data at every level in the business process chain – a constant, mobile driven view of your entire business operation in real time. 39 | www.mobilezapp.com
  • 41. application samples Bank of America Use the ATM and banking center locator to find the nearest location with a simple touch of a button, no address input required. This location aware feature is only available through the iPhone application and not on the B of A mobile web site. You can access the Mobile Banking web site directly with the application. One destination on your iPhone/iPod touch to check available balances 24/7, pay bills and transfer funds. Features • Mobile Banking applications are custom designed for your phone’s unique features • ATM and banking center locator, using geo-locator – easily find the nearest location without entering your address or ZIP code • On-the-go management of your accounts to check balances, transfer funds and pay bills with optional Bill Pay service. Security • Protection against fraudulent activity with our Learn about the $0 Liability Online Banking Guarantee • SiteKey® for verification of your identity and an extra layer of security • Advanced encryption technology to prevent unauthorized access • Privacy protection of your financial information 41 | www.mobilezapp.com
  • 42. application samples GEICO Pay your GEICO auto insurance bill and access your current insurance ID cards from your phone. Accident Helper lets you take advantage of our Accident Helper which helps put you in contact with emergency services, gives you a place to organize photos and much more. Roadside Service – Locator features allow you to find nearby tow services and gas stations... anywhere, anytime. Use your phone’s GPS or enter a location manually, it’s up to you! Taxi/Rental Car – need a taxi to get home from the repair shop or maybe even after a night of fun? Want to rent a car? Our locator will help find what you need in moments. 42 | www.mobilezapp.com
  • 43. application samples Lufthansa The Lufthansa Launcher makes planning your trip even more convenient. As a registered Lufthansa customer you need only save your access data once onto your iPhone or IPod touch and you can call up Lufthansa’s mobile services with just one click. You will go straight to your summary and can easily check in for forthcoming flights whilst on the move. Book great value flights on your mobile device without first having to complete the login data. Direct access to your Miles & More account summary whenever and wherever you want. With the Launcher you also have access to other Lufthansa mobile services. Mobilezapp has libraries that can connect to back- end reservation systems. We are experts at designing a graphical user interface that is sleek, elegant and highly functional. Our code can be interchanged from an aircraft, to a concert hall or restaurant - the concept is basically the same. Our technology allows users to pay for tickets on airplanes, Broadway shows, concert performances or restaurants. 43 | www.mobilezapp.com
  • 44. application samples Mercedes Benz The Mercedes Benz iPhone app allows drivers to customize their in-vehicle experiences to fit their daily needs. It begins with an introduction of a whole new generation of innovative and personalized services that fit into a drivers mobile lifestyle, keeping them connected to people, places and services that are important to them and offering them enhanced safety, security and navigation options. The flexibility of the architecture allows Mercedes Benz to continually add new features and innovations to keep Mercedes Benz on the forefront of the in-vehicle services. 44 | www.mobilezapp.com
  • 45. application samples Oracle The Oracle iPhone app leverages the power of Oracle Business Intelligence Enterprise Edition Plus (OBIEE) and Oracle Business Intelligence Applications, Fusion Edition to provide access to key metrics and analytical data for mobile executives. These native applications for the Apple iPhone also leverage the Serviced- Oriented Architecture (SOA) capabilities of OBIEE and the powerful set of Oracle Business Intelligence Web Services. They also have support of SSL encryption protocol enabling superior and secure mobile flexibility and performance. 45 | www.mobilezapp.com
  • 46. application samples Kitchen and bath channel Building or remodeling your kitchen or bath is a complex endeavor, something many of us are not prepared to do without a professional at the helm. This free app connects homeowners with all types of professionals associated with your new kitchen or bathroom. With a database of over 15,000 designers, builders, remodelers, woodworkers, retailers and more coupled with a variety of searching options, you can find the right professional for your project and in many cases view examples of their work. Features Include: • One touch dialing • One touch email • One touch website visits • One touch “Add to Contacts” • One touch map locator without leaving the app • Geo location • Project photos and videos Search By: • Location • Certified professionals and professional designation • Room preference • Accreditation • Product category for purchasing • City • State • Professional’s name • Business name 46 | www.mobilezapp.com
  • 47. application samples Entrepreneur magazine Entrepeneur Magazine is one of the top magazines in the United States where individuals interested in starting their own business can learn from others who have done so previously. There are many tips about starting a business including banking information, venture capital information, ways to incorporate, and many others. 47 | www.mobilezapp.com
  • 48. application samples Crackle Crackle is the place to experience pure entertainment: full length movies, TV shows, and original series from genres that embody cool — all uncut, uncensored, and unbelievably free. We’ve had enough of “disposable entertainment” that is as relevant as a laughing/ dancing baby — we are here to watch and talk about the videos that really matter. Crackle is one of the fastest growing entertainment destinations today, featuring only the genres you love — comedy, action, drama, sci-fi, horror — anywhere you are. We know the Internet is a big place, so Crackle’s vast distribution network ensures that you have access to Crackle everywhere: on your favorite video site, your television and your mobile device. Learn more about where you can find Crackle on the distribution page. 48 | www.mobilezapp.com
  • 49. application samples Been There BEEN THERE is an iPhone application for individuals to keep track of their travels. They can keep track of the hotels they stayed at, who they met, places they visited throughout their trip, as well as upload photos of friends, family and scenic vistas There are no limits to the number of entries or number of photos. BEEN THERE allows users to share their traveling experience with their friends worldwide. Rate hotels, parks, restaurants and other places of interest with one to five stars, make comments and much more. The BEEN THERE app uses a number of modules Mobilezapp can leverage for your mobile app. It uses GPS location abilities, storage of photos and videos, password capabilities, email recovery of passwords, the ability to input links from websites and much more. 49 | www.mobilezapp.com
  • 50. application samples Sprint Your business can’t wait and Sprint has the mobile applications you need to get work done now. Be it a home office or an entire enterprise, Sprint offers a full portfolio of mobile and GPS applications to instantly meet the unique management and automation needs of your business. GPS - Locate. View and monitor worker location, online and in real- time, with Sprint Mobile Locator. Get instant driving directions and family location updates via your GPS-enabled phone or the Web. Quickly optimize fleet operations, manage mobile resources, and track data and assets in real-time. Get best-of-breed, Web-based applications for your industry. 50 | www.mobilezapp.com
  • 51. application samples Rain alert We merged standard iPhone geo location data with weather radar overlays, wind speed and weather forecasts from 3 most recently updated weather web sites (every 3 hour updates). We gave user ability to manually set date and time to figure out if it’s going to rain. Features: • GPS geo location • SMS messaging • Email notifications • Manual settings We created Weather notifying application with high accuracy and manual mode. 51 | www.mobilezapp.com
  • 52. application samples PowWow Now Social “Meet & Greet” App. PowWow allows you request friends, view profiles, share stories, group decision, post pictures, rate pictures, personal interests, nightlife recommendations, etc. The app allows you to recommend friends to join, fill out a personal profile, accept or reject potential friends who have viewed your profile, vote on likes or dislikes, wills and thrills, won’t and don’t, sexy pic page and make group decisions. It also allows users to create blog discussion topics. 52 | www.mobilezapp.com
  • 54. contactus Let’s get this party started Give me a telephone call, send me an email, text me, hit me up on Facebook, tweet me, connect with me on LinkedIn, send me a smoke signal - but let’s hook up. Wendy Baca Senior Vice President of Business Development Houston, TX wendy.baca@mobilezapp.com 936-463-8879 Linked in - http://www.linkedin.com/in/wendyjbaca 54 | www.mobilezapp.com