Overview of E-commerce
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Doing business through the e-commerce channel is quite demanding. The one who does business through the e-commerce route needs to have an intensive knowledge of various web languages coupled with knowledge of web servers communications and networking. E-commerce has tremendous utilities: it can be used for buying and selling of products and producing financial documents. The broad goals of e-commerce include reduced costs, lower cycle time, faster customer response and improved service quality-commerce has promising prospects in India. That’s because people buying online is expected to double year on year. Financial services, entertainment, travel and groceries are the areas where e-commerce will see the maximum leverage. However, it is pertinent to note that e-commerce also has certain drawbacks. Customers cannot touch the products that they plan to buy. Businessmen in India do not know how to run e-commerce business leading to immense client dissatisfaction. E-commerce is an ineffective medium when it comes to reaching out to women and elderly citizens. To set up e-commerce entrepreneurs need three primary things: website, a shopping cart and an on-line payment system. Some of the examples of e-commerce include product catalogs on the internet, inventory databases, interactive marketing, supply chain management among others. Some of the common methods of conducting e-commerce business include electronic mail, voice mail, discussion forums, data conferencing and electronic meeting system. Major segments of e-commerce include Inter-organizational (B2B), intra-organizational (Within retail) and Retail.
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Overview of E-commerce
- 1. Overview of Electronic Commerce
- 2. INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings
- 3. Introduction - 2 Demands of E-commerce Keeping pace with the changing technology Knowledge of web languages Knowledge of search engines, web servers, communications and networking
- 4. Main Activities of E- Commerce - 1 Buying & selling of Products Shipping of products Producing financial statements
- 5. Main Activities of E-Commerce - 2 Role of Humans Personalised customer service Sales Corporate development New product Research
- 6. Definition of Electronic Commerce E – commerce is: A strategy A technology A system A separate business A sales approach A mystery
- 7. Broad Goals of Electronic Commerce Reduced costs Lower product cycle time Faster customer response Improved service quality
- 8. Electronic Commerce Technical Components Client or PC work station Transaction server Database server Database transaction Router and Internet communication line
- 9. Functions of Electronic Commerce Communication Process management Service management Transaction management
- 10. Prospects of Electronic Commerce People buying online is likely to double year by year. Areas expected to grow include financial services, entertainment, travel and groceries. In the next few years e –commerce is likely to transform the world and the world of marketing in particular.
- 11. Significance of Electronic Commerce Web-TV and digital television Telecommunication Phones, Fax, copiers PCs & Printers & E-mail Integrated machines
- 12. Advantages of Electronic Commerce Distance Time Low cost Flexibility Greater access to market Error reduction Wider choice No wastage of time
- 13. Disadvantages of Electronic Commerce - 1 Inability to touch the products Discourages socialisation Customer dissatisfaction as most businessmen do not know how to run e – business Hackers Inability to reach out to women & elderly persons
- 14. Disadvantages of Electronic Commerce -2 Internet access limited Limited use of credit cards Difficulty in conforming to EDI standards Virus attacks
- 15. Pre-requisites of Electronic Commerce Website A shopping cart program On-line payment system
- 16. Lessons of Electronic Commerce Evolution On-line customers do not go back to the old ways 24 hrs/day Shopping from home Technology facilitates change
- 17. Meaning of Electronic Commerce Product catalogs on the Internet Inventory databases Online point-of-sale and Transaction processing Web retailing & wholesaling EDI Electronic Funds Transfer Electronic banking Interactive Marketing Supply Chain Management
- 18. Meaning of Electronic Commerce Electronic Mail Voice Mail Discussion Forums Data conferencing Video conferencing Electronic Meeting Systems
- 19. Scope of Electronic Commerce Linking Linking With With Suppliers Distributors & Retailers Enterprise Management Global Interface E – commerce With Infrastructure Consumers
- 20. Communications and Collaborations Virtual teams Global communications collaboration Internal External Business
- 21. Electronic Commerce Systems Online Point of Sale (POS) transaction processing Web retailing and wholesaling EDI EFT Electronic Banking Interactive Marketing SCM
- 22. Technologies Used EDI Bar codes E- mails Internet www Product data exchange Electronic forms
- 23. Electronic Commerce Analysis Stages i. The webmaster signs up at a storefront analysis site. ii. The analysis service launches an agent who logs on to the webmaster’s e-commerce site. iii. The agent tests the complete shopping experience. iv. The agent sends result to the webmaster.
- 24. Electronic Commerce Technical Architecture organisations are satisfied with e- commerce because, it is: i. Cheap, easy and lucrative. ii. Everyone (companies, customers, suppliers) are doing it iii. Brand building is easy
- 25. Two Faces of Electronic Commerce Sell side Buy-side – E- procurement Facets Both sell-side and buy-side solutions Internet-based trading exchanges
- 26. Sell Side Functions available for Real-time information for Dealers customers Spare parts order Part availability Order tracing Price and Warranty look-ups Status of their orders Field service
- 27. Buyside E- procurement Applications People soft Ariba Commerce-one Walnut creek Mountain view Oracle Pleasanton SAP Newton square
- 28. Foundation of Commerce Essentials Collecting money from consumers Collecting money from business partners Improving the productivity of current processes Developing & supporting new automated processes Changing how you deal with existing customers and Changing how you deal with new customers
- 29. Electronic Commerce Applications -1 Retail stores e.g. book stores, music stores etc. Auction sites Cooperating businesses Banking services Online payment through credit cards or e- cash Filing tax returns
- 30. Electronic Commerce Applications -2 Publishing Education Training of employees etc.
- 31. The Net looks for the following companies i. To a cable company ii. To a software company iii. To a big media conglomerate iv. To an entrepreneur
- 32. Electronic Commerce and Electronic Business C2C (customer to customer) C2G (customer to Government) G2G (Government to Government) B2G (Business to Government) B2P (Business to Peer) P2P (Peer to Peer) B2A (Business to Administration) C2A (Customer to Administration)
- 33. Foundation of Electronic Commerce Collecting money from customers Collecting money from business partners Improving productivity of current processes Developing & supporting new automated processes Changing how you deal with existing customers Changing how you deal with new customers
- 34. Electronic Commerce Development How many visitors you would like to have at your site? What messages you want them to get? Have you decided to build a community? Is the site a transaction site? Are there customer support requirements?
- 35. Electronic Commerce goals V/S Business goals E- commerce Business • Create customer • Online customer support database support function • Build security facility • Sell products online • Develop ‘vertical • Create community of interest’ interested prospects
- 36. Electronic Commerce V/S Traditional Commerce E – commerce involves • Information technology • Telecommunications technology • Business processes
- 37. Major segments of Electronic Commerce Inter- organisational (B2B) Intra – organisational (within business) Retail
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