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- 1. L/O/G/O MKT 152 Corporate Social Responsibility & Sustainable Development CNC 2011 Fall
- 2. Average: C01-10 / 15 C02- 10.9/15 0 1 2 3 4 5 6 7 8 9 10 <7 8 9 10 11 12 13 14-15 C01 C02
- 3. www.themegallery.com Contents “High Cost of Low Price” Corporate Social Responsibility Non-Governmental Organization 4 2 1 3 CNC 2011 Fall Best Practice & Sustainable Development
- 4. www.themegallery.com 1 Corporate Social Responsibility CNC 2011 Fall
- 5. www.themegallery.com CNC 2011 Fall Concept of Corporate Social Responsibility • CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business is a form of corporate self-regulation integrated into a business model. The goal is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. - Wikipedia
- 6. www.themegallery.com Social Responsibility in marketing CNC 2011 Fall
- 7. www.themegallery.com CNC 2011 Fall Triple Bottom Line Source: http://en.wikipedia.org/wiki/Portal:Sustainable_development
- 8. www.themegallery.com • "Profit" is the economic value created. • "People” pertains to fair and beneficial business practices toward labour and the community and region in which a corporation conducts its business. • "Planet" refers to sustainable environmental practices. Benefiting the natural order as much as possible or at the least do no harm and curtail environmental impact. http://en.wikipedia.org/wiki/Triple_bottom_line#Definition Triple Bottom Line CNC 2011 Fall
- 9. www.themegallery.com Triple Bottom Line Source: http://en.wikipedia.org/wiki/Portal:Sustainable_development CNC 2011 Fall
- 10. www.themegallery.com Why do the corporate need to take social responsibility? Externalization
- 11. www.themegallery.com “High Cost of Low Price” 2 CNC 2011 Fall Behind the Fame - Human Trafficking Behind the Growth – Global Warming & Pollution Crisis
- 12. www.themegallery.com Behind the Fame Sweat Shop/Human Trafficking CNC 2011 Fall
- 13. www.themegallery.com CNC 2011 Fall Child Labor http://www.google.com/imgres
- 14. www.themegallery.com http://images.google.ca/imgres?imgurl=http://cbae.nmsu.edu/~ CNC 2011 Fall Cost Analysis of a $40 Retail Sweatshirt
- 15. www.themegallery.com Behind the Fame 0:45-5:11 China Blue 10:35-12:45, 50
- 16. www.themegallery.com Behind the Growth – Global Warming Pollution Crisis CNC 2011 Fall
- 17. www.themegallery.com Al Gore - An Inconvenient Truth Global Warming CNC 2011 Fall 2:16-4:24
- 19. www.themegallery.com CNC 2011 Fall Air Pollution Source: http://www.eedu.org.cn/news/envir/homenews/200712/18901.html
- 20. www.themegallery.com CNC 2011 Fall http://theessentialist.blogspot.com/2009/09/killer-jeans-ad-campaign-2009-not-hot.html http://blogs.stlawu.edu/chewculturalstudies/2011/03/06/group-semiotic-analysis-of-artifact-blue-jeans/ Jeans, jeans…
- 21. www.themegallery.com CNC 2011 Fall Video VIDEO CASE Jeans Catwalk Show
- 22. www.themegallery.com Source: http://finance.ifeng.com/news/pic/detail_2011_01/12/4235318_14.shtml CNC 2011 Fall Proud or not
- 23. www.themegallery.com This boy is working with his parents at a small jeans workshop in Dadun Village in Xintang. He earns 0.15 yuan for snipping loose thread ends off one pair of jeans; in one day he can do about 200 pairs. CNC 2011 Fall http://www.greenpeace.org/eastasia/news/stories/toxics/2010/textile-pollution-xintang-gurao/
- 24. www.themegallery.com CNC 2011 Fall Source: http://www.greenpeace.org
- 25. www.themegallery.com Workers at a jeans factory must search through wastewater every morning to scoop out the stones, which are washed with the fabric in industrial washing machines to make stonewash denim. http://www.greenpeace.org/eastasia/news/stories/toxics/2010/textile-pollution-xintang-gurao/
- 27. www.themegallery.com CNC 2011 Fall Video VIDEO CASE Dirty Secrets Behind Jeans Jeans Waste Pollution in Arica “The jeans are fashionable and worn by almost everybody, but very few people are aware of what goes into making a pair of blue jeans. The environmental impacts on China’s Pearl River Delta are severe, as blue dye from factories and manufacturers gets pumped into the nearby river.” http://www.chrisd.ca/blog/23143/blue-jeans-water-dye-china-manufacturing-industry-pearl-river-delta-pollution-video/
- 29. www.themegallery.com High Tech, High Toxic… CNC 2011 Fall
- 31. www.themegallery.com Best Practice & Sustainable Development 3 CNC 2011 Fall
- 32. www.themegallery.com CSR Best Practices • BC Hydro • HP • Starbucks • UBC • RBC • Forest Products Association of Canada • Green House Gas Protocol CNC 2011 Fall
- 33. www.themegallery.com CNC 2011 Fall CSR Best Practices-BC Hydro October is Power Smart Month
- 34. www.themegallery.com CNC 2011 Fall Best Practices-HP HP Ink Package-Recycling Mail back Envelop
- 35. www.themegallery.com CNC 2011 Fall CSR Best Practices-Starbucks Starbucks: Serving more than coffee Starbucks green programs Starbucks green planet
- 36. www.themegallery.com CNC 2011 Fall University of British Columbia http://www.sustain.ubc.ca/campus-sustainability/greening-the-campus
- 38. www.themegallery.com Online Green House Gas Calculation Tools CNC 2011 Fall
- 39. www.themegallery.com • “Sustainable development is a pattern of resources use, that aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come.” - Brundtland Commission ,1987 • “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.“ -World Commission on Environment & Development Concept of Sustainable Development CNC 2011 Fall
- 40. www.themegallery.com • ISO SR26000 – Launched on November 1,2010 - A voluntary guidance standard focused on seven principles of social responsibility : Accountability, Transparency, Ethical behaviour, Stakeholder interests, Rule of law, International norms of behaviour, Human rights. • The Government of Canada strongly encourages Canadian companies and other organizations to align their operations and practices with the guidance provided in it. ISO New Standards on CSR CNC 2011 Fall
- 41. www.themegallery.com CNC 2011 Fall Non-Governmental Organization 4
- 42. www.themegallery.com • Non-governmental organization, or NGO, defined by the World Bank as "private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services, or undertake community development" • Internationally operating NGOs is estimated at 40,000. Source:http://en.wikipedia.org/wiki/Non-governmental_organization NGO Definition CNC 2011 Fall
- 43. www.themegallery.com Social ills needed to be addressed other than by the state NGOs emerge to deliver the programs and processes • To respond to new emerging public policy issues. E.g. Climate changes, GMOs • To offer a public way of engaging in dialogue with powerful stakeholders • To act as a channel of public opinion • Source. Theory_FinanceessentialIrish_theory-engo-govt- industry.pdf 3/18/20 43 CNC 2011 Fall Why NGO
- 44. www.themegallery.com Financing - Foundations Over 100,000 US private foundations generate more than $US 60 billion per year spread over a large array of environmental and social initiatives. Foundations are a major funding source of forest initiatives in Canada There is increasing inter-foundation collaboration as environmental and social problems become global Relationship between governments and foundations are complex and increasingly important Foundations have identified climate change has a major environmental concern CNC 2011 Fall
- 47. www.themegallery.com https://secure1.foundationcenter.org Foundation Directory Online CNC 2011 Fall
- 48. L/O/G/O www.themegallery.com “Conserving is not about BC, it is about the planet… The fact that we have a lot of resources should motivate us to conserve them, and to be an example for others.” -Steve Nash CNC 2011 Fall CNC 2011 Fall
- 50. www.themegallery.com Readings posted on Moodle: • The 2010 Global Thought Leader survey on Sustainability • Starbucks™ Shared Planet™ - Global Responsibility Report 2009 More Videos: • Export Pollution http://www.nytimes.com/interactive/2007/12/21/world/asia/choki ng_on_growth_9.html#story3 • China Blue http://www.youtube.com/watch?v=MVWZSZJBkMc
- 51. www.themegallery.com Midterm Exam • 10% of final grade • 80 Multiple Choice Questions • 90 Minutes • One letter size study buddy is accepted
Notas do Editor
- Human race is at risk from the danger of climate changeEconomic growth will soon come up against the limits of resource availability.
- The business for the whole humanbeing.
- since the early 1990s, Nike has faced scrutiny for its labour practices. It was blamed of making its products in developing countries which have very cheap labor and lack of human rights appeal . In doing this it has made greater margins on the cost of mere cents to its workers.
- They’re fashionable and worn by almost everybody, but very few people are aware of what goes into making a pair of blue jeans. The environmental impacts on China’s Pearl River Delta are severe, as blue dye from factories and manufacturers gets pumped into the nearby river.
- Xintang Guangdong China
- They’re fashionable and worn by almost everybody, but very few people are aware of what goes into making a pair of blue jeans. The environmental impacts on China’s Pearl River Delta are severe, as blue dye from factories and manufacturers gets pumped into the nearby river.
- sustainable development is development that takes the impact on the environment into account and tries to minimize environmental damage.
- Http://www.ic.gc.ca/eic/site/csr-rse.nsf/eng/rs00583.htmlInternational Organization of standardizationISO 9000 quality management systemsISO 26000 Guidance on social responsibility
- One of the earliest mentions of the term "NGO" was in 1945 when the UN was created. The UN introduced the term "NGO" to distinguish between the participation of international private organizations and intergovernmental specialized agencies.
- http://www.sinclair.edu/organizations/daymunc/pub/daymunc/2004ngolist.htm
- (CEGN) is a membership group of private, community, public and corporate foundations, and government and corporate funding programs that give grants in support of the Canadian environment.