1. Timan Rebel
@timanrebel
timan@rebelic.nl
blog: http://rebelic.nl Masterclass Social Media
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3. import java.IO
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7. “Entrepreneur-in-residence is one of those only-
in-Silicon-Valley jobs. Smart people get paid to sit
around and think about new ideas, and investors
get the chance to join an entrepreneur early in a
new project.”
NY Times
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8. social
media
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9. 600 weekends
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10. “The Internet is only 15 years old.
It hasn't even had sex yet and
already it's dominating.”
Gary Vaynerchuck
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11. 1989
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13. 13

14. Tim Berners-Lee
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15. 15

16. “We you can't use a sword to make
a better sword. But with information
technologies it enables us to make
better information technologies.
That is amazing.” Ben Hammersley
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17. 1994
Geocities
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18. 1997
Six Degrees
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19. 2000
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20. 2001
Sugababes.nl
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21. 2002
Friendster
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22. 2003
my___
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23. 2004 facebook
2004 hyves
2006 twitter
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24. Web 1.0
Portals
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25. “Things change because of people
interacting with other people, rather
than technology really doing things to
people.”
Marc Earls
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26. Web 2.0
Social Media
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27. Questions?
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28. Social Media is about people
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29. From sending
to communicating
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30. People become more transparent
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31. Expect companies to communicate
more transparent as well
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32. Authentic
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33. Hugh MacLeod
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34. Addictive
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35. “The sense of lacking”
Karin Knorr-Cetina
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36. The next update is missing
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37. The power of zero transaction cost
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38. Ambient awareness
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39. “very much like being physically near
someone and picking up on mood
through the little things; body
language, sighs, stray comments...”
Clive Thomas
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40. Social media is personal media
combined with social communication
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41. Questions?
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42. Social Media is about translations
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43. Translating real life objects
into social objects
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44. “The Social Object is the reason two
people are talking to each other, as
opposed to talking to somebody
else.”
Hugh MacLeod
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49. “Social Networks form around Social
Objects, not the other way around.”
Hugh MacLeod
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50. “The sites that fail are just social networks.”
Jyri Engstrom
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51. facebook = the past
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52. foursquare = the present
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53. ? = the future
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54. Could intent be translated into
a social object?
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55. Questions?
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56. Social Media thrives on mobile
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58. Mass Starbuckisation of everything
everything on the go
(and exactly how you like it)
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59. At a meeting. Good crowd
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61. 33% of all traffic is already mobile
on Mobypicture.com
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62. “with mobile access more widely
available in 2015 than electricity in
the Middle East, Sub-Saharan Africa,
and South- and Southeast Asia.”
Cisco
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63. Always connected
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64. Instant satisfaction
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65. Real-time
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66. Questions?
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67. Social Media is converging
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68. “The internet itself will become the
social network.”
Jeremiah Owyang
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69. Started with Facebook Platform
2007
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70. Third party developers on
social networks
FarmVille’s Zynga IPO at $1.000.000.000
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71. Facebook Connect
2008
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72. Take your identity with you
on millions of websites
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73. Facebook Social Plugins
2009
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74. Every webpage becomes a
social object
personalization on every website
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75. Google+
2011
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76. Integrates its Social Media Platforms
Picasa, Buzz, Gmail with Youtube soon to follow
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77. Questions?
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78. The ROI of Social Media
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79. 79% of corporations are undertaking
social media efforts
Altimeter Group
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80. “Companies who link to facebook or
twitter from their corporate website
are undoing years of marketing
investment. Instead, aggregate!”
Jeremiah Owyang
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81. “What is the ROI of your mother?”
Gary Vaynerchuck
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82. It’s about the connection
with the customer
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83. Conclusion
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84. The victory of networks
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85. “Al Qaeda is a facebook page with a
weapons project.”
Ben Hammersley
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86. Social Media becomes more and more like
real life
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87. Who would have thought that...
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88. Thank you
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89. @timanrebel
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90. Questions? :-)
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91. Books:
Once your lucky, twice your good - Sarah Lacy
Crush it - Gary Vaynerchuck
Rework - 37 Signals
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