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The Power of BuddyPress in Social Media Marketing
- 3. SWAG TIME! “Hey @WebSocially – I love @YOOtheme”
- 4. ABOUT THE PRESENTERS David Carroll • Software Geek • Father • WordPress Background • Showered Today • @CreativeDC • Co-Founder/Developer Guy for WebSocial.ly
- 5. ABOUT THE PRESENTERS Adam Weart • Designer • Father • WordPress Background • Wears pants, sometimes • @AdamWeart • Co-Founder/Creative Guy for WebSocial.ly
- 6. TODAY’S AGENDA 1. Social Media Marketing 2. What is BuddyPress? 3. Key Features 4. Out of the box? 5. Why Should You Use It 6. Facebook vs BuddyPress 7. Does BuddyPress replace SM? 8. Creative BuddyPress Sites 9. Useful Plugins for BuddyPress 10. BuddyPress Success Story
- 7. SOCIAL MEDIA MARKETING 4 Stages to Conversion Stage 1: Strangers are people outside your circle of influence. You've not met these people and they know nothing about you.
- 8. SOCIAL MEDIA MARKETING Stage 2: Followers are people who have discovered you online and frequently view your content. They have not yet communicated with you.
- 9. SOCIAL MEDIA MARKETING Stage 3: Connected are people who have engaged with you in a two-way conversation.
- 10. SOCIAL MEDIA MARKETING Stage 4: Clients are people you’ve connected with and qualified as ready, willing, and able to use your “product”. These people have committed to working with you.
- 11. WHAT IS BUDDYPRESS - WordPress-powered Social Network (That’s right, you need a WordPress Account)
- 12. WHAT IS BUDDYPRESS - WordPress-powered Social Network (That’s right, you need a WordPress Account) - BuddyPress is a suite of plugins
- 13. WHAT IS BUDDYPRESS - WordPress-powered Social Network (That’s right, you need a WordPress Account) - BuddyPress is a suite of plugins - 1st released in May 2009
- 14. KEY FEATURES Extended Profiles: Fully editable profile fields allow you to define the fields users can fill in to describe themselves. Tailor profile fields to suit your audience.
- 15. KEY FEATURES Activity Streams: Global, personal, and group activity streams with single-stream view. Included are threaded commenting, status updates, favorites, @mentions, RSS feeds, and email notifications.
- 16. KEY FEATURES User Groups: Powerful public, private or hidden groups allow your users to break the discussion down into specific topics. Extend groups with your own custom features using the group extension API.
- 17. KEY FEATURES Friend Connections: Let your users make friend connections so they can track the activity each other, and focus on the people they care about the most.
- 18. KEY FEATURES Multisite Blogging: Start a blog built on the best blogging software in the world. Even allow each of your users to start their own full powered WordPress blog. Track new posts and comments across your site.
- 19. KEY FEATURES Forums: Full featured discussion forums built into groups allow for more in-depth conversations.
- 20. WHAT DOES IT LOOK LIKE
- 21. WHAT DOES IT LOOK LIKE
- 22. GENERAL REASONS TO USE BUDDYPRESS It’s Free… Open Source: Like WordPress, BuddyPress is a completely open source endeavor Everything from the core code, to the documentation, themes and plugin extensions are all built by the BuddyPress community Control: You are in control of your member data with no restrictions on what you can access. Generate traffic on your own site…Engage with community… Establish credibility
- 23. WHY NOT JUST USE FACEBOOK
- 24. DOES BUDDYPRESS REPLACE SOCIAL MEDIA?
- 25. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 26. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 27. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 28. CREATIVE EXAMPLES OF BUDDYPRESS SITES Member Directory Activity Stream
- 29. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 30. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 31. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 32. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 33. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 34. CREATIVE EXAMPLES OF BUDDYPRESS SITES
- 35. SPEAKING OF PLUGINS… Photo courtesy of: fuelyourcoding.com
- 36. USEFUL PLUGINS
- 37. USEFUL PLUGINS
- 38. USEFUL PLUGINS
- 39. USEFUL PLUGINS
- 40. USEFUL PLUGINS
Editor's Notes
- How many designers, developers, marketers, business pros, bloggers?How many people have heard of BP, use it?
- Send out a tweet to @websocially with the name of one of the buildings or a creative description of one of the silhouettes…
- Bpdemo.websocially.com
- 4 stages – Strangers > Followers > Connected > Qualify to ConvertSocial Media is really just “tools”Strangers:Shared Network AdvertisingSearch EnginesInbound Marketing
- Followers:Some may have identified themselves. Followers are not yet qualified Followers have never communicated with you.Registrations don’t necessarily qualify followers or count as communication.KEY THOUGHT: Strangers are not going to make themselves available to you. You need to make yourself available to them through your online content.
- The Connect Stage is your first opportunity to qualify someone.Registrations don’t count as personal interaction or two-way conversation.Connected can be online, phone, or in person.You’re still not connected even if you initiated the contact and they did not respond. To be connected, the follower must respond. Likewise, if they initiated the conversation, you must respond before being connected. If you don’t, you’ll loose the opportunity.**Extremely important stage for lead conversion.
- Lead Conversion is more than just converting people as soon as you meet them. Some clients won’t convert until months or years after you’ve met them. Have a plan to incubate leads for all timing scenarios. Let them know you are there to help regardless of timing. Have a plan to stay fresh on their minds if they’re not ready to buy/convert.
- BuddyPress is a plugin that turns your site into a social networking community.
- BuddyPress was conceived in 2008 while working to add social networking features to a WordPress MU powered site. The first official stable release was in May 2009. The platform has grown and morphed considerably since then, into the dynamic, easily extensible package you see today.
- How do BP Activity Streams augment the social experience? BuddyPress activity streams are similar to the streams you find on LinkedIn, Facebook and Twitter – You can choose to view global, personal and group streams
- Generate traffic, engage with community, establish credibility,
- Facebook is successful but also very general. Larger built-in audience to make your marketing spread faster.BuddyPress will help you filter out a more focused, committed community. Branded to you, not Facebook.They registered.They come frequently, participate.Why are people coming to your site? Support? Industry specific community information? Non-profit? Political campaign? Education? Religious group?
- In short, the answer is “no.” BuddyPress gives you the ability to create your own community that you control. Unlike Facebook Groups/Communities and LinkedIn Groups, you own the data and truly control what your users see. We recommend using social media networks to help grow your BuddyPress Community. Find people on Twitter who are talking about your niche topic, and point them to your community. Do the same for Facebook and LinkedIn groups. You can also post links from your most popular content on your BuddyPress Community back to your other social networks to build buzz.
- Unique social functionality: Social Venture Funding.Account holders can submit their ventures and projects to peerbackers. Once approved, you are given a page where you can post a video (youtube/vimeo), your elevator pitch, and incentives for investment.
- Unique social functionality: Social Venture Funding.Account holders can submit their ventures and projects to peerbackers. Once approved, you are given a page where you can post a video (youtube/vimeo), your elevator pitch, and incentives for investment.
- Unique social functionality: They cater to the savvy, modern woman and help inform women about new products, recipes, clothes, and just about anything else. Account holders can create their own blog posts of things they love.
- Instead of just using a drop down where they list “Member Directory” “Activity Stream” “Forum” “Groups” – they have a splash page that describes what all those functions are. Great idea if you are worries people might not understand the default language of BuddyPress.
- http://100.jrn.msu.edu/Michigan State Univ. School of Journalism uses BuddyPress as a means of connecting their alumni and students into groups and friends.
- They have utilized the extended profiles in a unique way. They capture social media links to help form deeper social connections among their alumni and current students.
- http://www.kevjumba.com/KevJumba has a popular youtube channel. He still maintains his youtube channel but he also hosts his videos on his own site as well and uses BuddyPress to manage his community.
- He sets the stage for his forum by creating 8 main categories to get his users started with forum ideas.
- Irrationalgames.comIrrational Games is an award-winning video game developer. They use both wordpress and buddypress for their site. They also have a community with a blog and a forum.They created the BioShock series.
- Irrational Games take advantage of specialty plugins to allow for achievements by their users.
- Not all WordPress plugins play nice with BuddyPress. The problems that might occur are javascript conflicts, which breaks the Ajax functionality for BuddyPress (usually lightbox plugins or sliders), or caching/performance plugins that prevent the Activity Stream from working properly.Plugins which add widgets or improves/extend general WordPress functions have a high chance of working on your BP site. Always take the time to test a plugin on a test site or local site and make sure nothing goes haywire. If you use plugins which embed jQuery by default, see if you can disable it, because BuddyPress loads it by default.BuddyPress Themes also exist – just bc you install a BP theme doesn't’t mean you don’t have to also still install the BP plugin.
- Add support for BuddyPress to your existing WordPress theme. This plugin will guide you through the process step by step. Once you are finished, your existing WordPress theme will be able to manage and display all BuddyPress pages and content. The process is completely reversible and does not modify any of your existing template files.
- Paul Gibbs is the author.The plugin does not come with any pre-built achievements; you have to create each achievement, supplying its name, description, picture and other information.One of the most important settings is each achievement’s action. This is an optional field, and an example of an action is “[a user writes] a comment on a post.”In this example, the achievement would be unlocked automatically once a user writes a comment on a post. If no action is set, then the achievement acts as a badge which requires an admin to award it to a user manually.
- Paul Gibbs is the author.When you’ve installed the plugin just start typing the (user)name of the person you want to mention and this happens:
- This plugin allows people to receive email notifications of group activity, especially forum posts. Weekly or daily digests available. Each user can choose how they want to subscribe to their groups. The plugin works for hundreds of groups and users. Tested up to BuddyPress 1.5.1.EMAIL SUBSCRIPTION LEVELSThere are 5 levels of email subscription options:1. No Email – Read this group on the web2. Weekly Summary Email – A summary of new topics each week3. Daily Digest Email – All the day’s activity bundled into a single email4. New Topics Email – Send new topics as they arrive (but don’t send replies)5. All Email – Send all group activity as it arrives