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Introduction to Webometrics Quantitative Web Research for the Social Sciences Myunggoon Choi Media and Communication, Yeungnam University qksil1630@gmail.com Myunggoon.choi@gmail.com ,[object Object]
이 슬라이드는 Mike Thelwall의 ‘Introduction to Webometrics’의 1장을 정리한 자료입니다.,[object Object]
Cybermetrics Lab,  Aresearch group of the Spanish National Research Council (CSIC) http://www.webometrics.info
[object Object],a) The volume of the Web contents (number of web pages and files)and b) the visibility and impact of these web publicationsaccording to the number of external inlinks (site citations) they received
[object Object],[object Object]
Yeungnam University 1336 / 12000 universities
Contents History and Definition Aspects of Web New and Old Problem (Web-Based Phenomena and Offline Phenomena Reflected Online 1. 2. 3.
History and Definition 1
[object Object],The study of web-based phenomena using quantitative techniques and drawing upon informetricmethods. (Björneborn and Ingwersen, 2004)
[object Object],The production, dissemination and use of all forms of information, regardless of its form or origin. Ex. Citation analysis
[object Object],- The term Being coined in print by an article, which identified the web as an important source for measuring documents and information (Almind and Ingwersen, 1997)
[object Object],- AltaVista ,[object Object]
 Providing large-scale link measurements
A study in each Scandinavian country,[object Object]
[object Object],(Web-based measurement research) Link analysis The reliability and coverage of search engines Changes in the content of the web or individual collections of web pages (Bar-Ilan, 2004)
[object Object],a) Arising in parallel with the development of Webometrics, b)Being used to describe the same research as webometricsand c) Preferred in Spain
[object Object],Being resolved by allowing cybermetrics to be more general – referring to non-web Internet research, such as email or newsgroup studies, in addition to web research (Björneborn and Ingwersen, 2004)
Aspects of Web 2
Webometrics is concerned with measuring aspects of the web: a)web sites, b)web pages, c)parts of web pages, d)words in web pages, e)hyperlinks,  f)web search engine results.
[object Object],1. The number of web sites 2. The number of web pages 3. The number of blogs
[object Object],1. The number of web sites in Korea 2. The number of web pages in the CNN 3. The number of blogs mentioning Barack Obama before the 2008 presidential campaign
New and Old Problem 3
[object Object],- Web-Based Phenomena Election web sites Online academic communication Bloggers as amateur journalists Social networking
[object Object],- Offline Phenomena Reflected Online The impact of spread of ideas Public opinion Informal scholarly communication
★ Case
[object Object],<출처> 과학동아
[object Object],<출처> 시사IN
Questions
Thank you Myunggoon Choi Media and Communication, Yeungnam University qksil1630@gmail.com Myunggoon.choi@gmail.com

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