This is the presentation of Webnodes from the Internet World Conference in London 2012.

1. The difference with a
Semantic CMS
Internet World - 2012
Ole Gulbrandsen
CTO Webnodes
ole@webnodes.com
www.webnodes.com

2. A Semantic CMS improves:
1. Visibility & search engines optimization
2. Articulation of your value proposition
3. Mobile & multichannel publishing
4. Integration with other systems
5. How you expose and share your data
Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

3. Topics
Part 1 Structured data on the Web
Part 2 The Semantic Web
Part 3 Semantic CMS systems
Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

4. Topics
Part 1 Structured data on the Web
Part 2 The Semantic Web
Part 3 Structured CMS systems
Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

5. A «web of documents»...

6. A «web of documents»...

7. But there are challenges...

8. Searches are inaccurate

9. Tree based navigation is limiting

10. from a «web of documents»...
...to a «web of data»

13. Accident Investigation Board Norway

14. Challenges with a «web of data»
1. Normal CMS systems cannot be
used for these kind of websites as
they are too page oriented
2. Solutions are therefore
custom made and expensive
3. Each solution has its
own data format
4. Integration is hard

15. How do we overcome this?...
a common standard for
structured data
on the web

16. Topics
Part 1 Structured data on the Web
Part 2 The Semantic Web
Part 3 Structured CMS systems
Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

17. «The Semantic Web»
The Semantic Web is a "web of data"
that enables machines to understand
the semantics, or the meaning,
of information on the Web.
Source: Wikipedia

18. Semantic technologies are
Internet technologies
key to the future web…
SOURCE: Radar Networks & Nova Spivack

19. semantic search in webnodes
HTML
PAGES
semantic databases in webnodes
Data endpoints

20. Semantic tags give content meaning
Reseller Producer
Author

21. Without semantic tags
[H1] [Blue]
text text
[Red]
text
[Image]
240x130px
[Black]
text
[Bold]
text

22. With semantic tags
Product Phone
Name Color
Price
Product
Image
Currency
Stock
Status

23. Without semantic tags
The search result is inaccurate

24. With semantic tags

29. Events
People
Reviews

30. www.schema.org

31. • http://demo.webnodes.com recipies

32. semantic search in webnodes
HTML
PAGES
semantic databases in webnodes
Data endpoints

33. Wikipedia -> DBpedia

34. Mash-ups and content merging
• Webnodes
• DBPedia
• Weather
• Events
• Air traffic
• Car statistics
• ++

35. 2007

36. 2008

37. 2009

39. And many others..

40. Why are not everyone
implementing the Semantic Web?

41. ...most websites are based on
Content Management Systems...

42. Topics
Part 1 Structured data on the Web
Part 2 The Semantic Web
Part 3 Semantic CMS systems
Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

43. The challenges with CMS systems
EXPENSIVE
CUSTOM
Structured Data BUILT
SYSTEMS
End users
HTML
CMS PAGES
Other systems
EXPENSIVE
CUSTOM
BUILT
SYSTEMS

44. The difference with a Semantic CMS
EXPENSIVE
CUSTOM
Structured Data BUILT
SYSTEMS
Semantic End users
CMS
HTML
CMS PAGES
Other systems
EXPENSIVE
CUSTOM
BUILT
SYSTEMS

45. Semantic CMS
Semantic CMS
Semantic Semantic Tags Desktop Browsers
database
HTML
PAGES
Semantic Searches schema.org
Mobiles & Tablets
Data
SQL Database
Endpoints
ORM Systems
Tripletstore OData
Other applications
SPARQL
RDF

46. • http://demo.webnodes.com/
• http://www.reddbarna.no Odata

47. Ecobox project database
NORWEGIAN STATE HOUSING BANK
OData
Endpoint FURTHER CONNECTING
TO 13 OTHER WEBSITES
GOVERMENTAL INITIATIVE ABOUT
ENERGY EFFICIENT HEATING

48. To summarize...

49. Benefits with a Semantic CMS:
1. Visibility & search engines optimization
2. Articulation of your value proposition
3. Mobile & multichannel publishing
4. Integration with other systems
5. How you expose and share your data
Visit us at E7049!
Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

51. The value of structured data in your CMS
OData Mobiles etc.
Structured Data Semantic CMS
Semantic
HTML
Search
PAGES
RDF
Structured Data Normal CMS
HTML
PAGES

52. Webnodes has created a Semantic CMS,
enabling smaller enterprises to benefit
from the Semantic Web as well…