This infographic presents data from Webloyalty's World Cup research (http://www.webloyaltyuk.com/2014/06/04/webloyalty-study-reveals-world-cup-plans) and looks and what UK consumers are planning for Brazil 2014.

1. The price that Nike
is selling the
stadium shirt
The selling
price in
Sports Direct
What the average
person is willing
to pay
Plan to buy snacks
such as sweets,
crisps and nuts to
enjoy at home.
Plan to buy in
alcoholic drinks
when watching the
games at home
Plan to buy
non-alcoholic
drinks
Plan to buy
a new TV just for
the World Cup
20% 18% 8% 1%
What will people spend money on?
How much would we spend on a shirt?
CONLUMINO RESEARCH OF 2,208 NATIONALLY
REPRESENTATIVE UK CONSUMERS IN MAY 2014
All images are copyright of their respective owners
Commissioned by
@WebloyaltyUK
£60 £48
£20
Are we watching
the games?
Just 5% plan
to watch
every single
game
15% of us are
only interested
in the England
games
18% of us will actively go
out of our way to avoid
watching the World Cup
52% of us are
planning to
watch some of
the World Cup
BUT! 78% of us wouldn’t have bought one regardless of price.
Will be watching
the games live on
TV
93%
Will be watching
the games on
a mobile device
3%
Will be watching
the games from
home
94%
Plan to see
at least one game
at the pub
23%
Of those who are watching the World Cup…