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International social media contest for Ferrari | Case history
1. CASE STUDY
LONDON | MILAN | ROME
USA, UK, France, Germany, 2015 MediaSocial Contest
2. In 2015 Ferrari wanted to engage with
consumers and generate leads for
Ferraristore.com on social media.
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
3. The targeted countries were UK, USA,
France and Germany
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
4. The idea was simple yet effective: ask users
to sign up to the newsletter and pick the
product they wish to win
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
5. We launched a social contest on Facebook,
getting the attention of fans also on Twitter:
users could get more chances to win if they
tweeted FS products
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
6. WEEKLY+ FINAL
PRIZE DRAW
USER JOURNEY
PICK A PRODUCT
INCREASE CHANCES TO WIN
SIGN UP TO NEWSLETTER
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
7. Several users won different prizes:
> Ferrari Store products (weekly prizes)
> FS Gift Card (final prize draw)
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015