In this presentation, you will learn keys elements to social media success for businesses and brands and some practical steps to achieve the success that you are after.
9. Social Media from a
business perspec@ve is
outreach
Getting Started in Social Media to ensure Success
10. Social Media = “Pre Sell”
Website Call to Ac@on
Signup for Product Trial
Signed up for Event/Webinar
Filled out form to receive free whitepaper
Clients or Perspective Clients
Getting Started in Social Media to ensure Success
visitor
prospect
11. 1. Define your Goals
Getting Started in Social Media to ensure Success
2. Define your Strategy
3. Measure Success
12. What to Measure
Goal: Raising Brand Awareness
• Frequency of menCons
• PosiCve or negaCve
• The context of the menCons
Getting Started in Social Media to ensure Success
13. What to Measure
Goal: Driving Traffic
• Number of links opened
• Click throughs
• Click through raCo
• Where traffic comes from
Getting Started in Social Media to ensure Success
14. What to Measure
Other things you can measure ….
• Conversion rate
• Subscribers
• Fans
• Page views
• Inbound links & bookmarks
Getting Started in Social Media to ensure Success
15. I don’t have @me for this!
Getting Started in Social Media to ensure Success
16. Time Management Tips
• Start Slow
• Go Niche
• Link your accounts
• Schedule “Social Networking” time
• Use AtomKeep
• Hire Someone
Getting Started in Social Media to ensure Success
17. Summary
• Individual is the center of the social media revolution
• Have clear & articulated goals
• Listen to what your community is saying
• Have specific call to action on your site
• Track Success
• Manage your Cme
Getting Started in Social Media to ensure Success