The document discusses how search has evolved with Google to include personalized search results based on browsing history and social connections, location-based search, and information from different sources like news, blogs, maps and videos. It emphasizes that with these changes, traditional search engine optimization is no longer effective and recommends social search optimization techniques to improve visibility in Google's search results. These include tagging content thoroughly, having shareable pages, posting to sites like Google News and Maps, and engaging visitors through comments.

1. Heaven of search – the all mighty Google! What does it all mean? How optimize for search in this new landscape of search? Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

2. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages What does it all mean? Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

3. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Personalization Depending on what pages you visited earlier Google puts these pages higher up in the search result (if relevant to the search). The search result you get is built on your previously visited pages! Pages you visited more often ends up higher in the search results. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

4. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Social Social Search adds relevant content from your contacts to your results! The search result contains information that your contacts think is relevant to your search. If your contacts have mentioned anything about the subject relevant to your search it´s ends up in the result. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

5. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Maps (Earth) Search the earth for location based information. View streets and neighborhoods or take a look at your upcoming vacation resort through street view. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

6. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Mobile (Local) Search results based on where you are. A search for restaurants will give back a location based search result depending on your location. Just tell Google your location and voila. No need to make a second search or to add a geographical name. Google serves up the most relevant answers to your search based on your location. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

7. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Blogs Search blogs all over the web for information. What's written about you or your company in the blogosphere? Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

8. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Video Google Videos is geared towards providing a large archive of freely searchable videos. Searching for a new video? Search Google Video. Remember that You Tube is the second biggest search engine in the world and that Google owns it! Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

9. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Image Google Image search helps you find images relevant to your search. The keywords for the image search are based on the filename of the image, the link text pointing to the image, and text adjacent to the image. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

10. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages News Google News provides searching for news, and the choice of sorting the results by date and time of publishing or grouping them. In the English versions, there are options to tailor the grouping to a selected national audience. Google Fast Flip is a news aggregator that mimics the experience of flicking through a newspaper or magazine. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

11. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Voice Google Voice search makes it possible to speak your search and then get the result back to your iPhone or Android on a page or as a link. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

12. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Web pages The most traditional way Google find information is through web pages. Pages with content matching your search query all competes on who´s going to get the click. Universal search displays content from several sources relevant to your search query. Consider how personalization and social search can effect the search results! Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

13. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Real time search Real time search result shows what is going on just this minute within your search query. The search result consist of micro blogging and status updates. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

14. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Goggle Google Goggles can provide you with information about the points of interest near you, without even conducting a search. You can use it to find the names and locations of landmarks, or famous artworks, books, DVDs, logos, even get the contact details of a certain restaurant or find out where the nearest one is to where you’ll be that night. With the nearby places overlay you'll see labels tagged to the nearby businesses. Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

15. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages How optimize for search in this new landscape of search? Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

16. Google Blogs Maps Real time search Social Video Voice Goggle News Mobile Personalization Images Web pages Search results When search results more and more are built upon personalization and your social network, how can businesses secure their visibility in the search results? When search engines shows mobile search results pending on your location, how can businesses be visible? When search results are mixed, as in universal search, how can businesses improve their visibility. Traditional search engine optimization is dead and we say welcome to Social search optimization! Remember! SSO is not a strategy for creating a social media presence! Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

18. Using descriptions of video and images

19. Using keyword rich url:s externally and internally

20. Having links that describe the content they point to inside videos and images

21. Thoroughly described on Google Maps

22. Possible to share every page on the site with others

23. Posting news and press releases to sites that are listed in Google News

24. Using date and timestamp on pages that are updated often

25. Letting their visitors comment content

26. Having a semantic organized content on your web site Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys

27. Google You are mobile and can be located through GPS. You are always connected to the Internet and search for news, products and places around you. You share your experiences with friends via social networking sites and it´s all happening in real time! News Maps Video Goggle Blogs Images Social Voice Real time search Personalization Web site Mobile Peter Isaksson Web analyzer at Alenio Twitter: @Webbanalys