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Web Media Marketing Pro Dominator Plan Sales Presentation
1.
The New Internet Marketing
Machine A Plan for Dominating Your Market Online
2.
Is your business
easy to find online?
3.
Are you regularly monitoring
and enhancing your reputation online?
4.
Are you active
in all the places where your target customers hang out online?
5.
Do you have
an easy, automated way to follow up with them over time?
6.
Why not?
7.
Truth: Marketing has shifted from a one-way broadcast
to a multi-point conversation
8.
97% of consumers
use online searches when researching products or services
9.
78% of consumers
trust peer recommendations
10.
Only 14% trust
ads
11.
The new “word of
mouth” is online social media like Facebook and Twitter
12.
Facebook and Twitter
have 700,000,000 members combined
13.
Those members seek and
make recommendations for products, services & experiences for friends & followers
14.
The fastest growing demographic
among Facebook users is... 35 to 65 year-old women
15.
YouTube is now the second largest search engine
16.
YouTube gets >300,000,000 visitors
a month who watch more than 2,000,000,000 videos
17.
People go there
to look for videos to answer their questions, show them how to do something, or review a product or business
18.
There are more
than 200,000,000 blogs
19.
People are more likely
to visit blogs that align with their interests because blogs are non-selling environments
20.
Whether you know
it or not, your prospects & customers are using social media
21.
91% of Americans have
mobile phones
22.
20% of them (about
45 million people) have phones with Internet capability
23.
152 billion mobile
text messages are sent each month
24.
90% of text
messages are read within one minute of receipt
25.
Do you have
a plan for using mobile phone marketing for your business?
26.
Are you still
spending money on Yellow Pages, Newspaper inserts & other old-school media?
27.
24 of the
25 largest newspapers experienced record declines in circulation in the past year
28.
Why are the
Yellow Pages like Nursing Homes?
29.
They’re shockingly expensive and
few people under 70 use them
30.
According to Yahoo! 92%
of all business searchers start looking online, either at home or on their mobile phones
31.
Marketing online isn’t an
option anymore — it’s a requirement
32.
It’s where your prospects
& customers are searching to find businesses they can trust to buy products or services or get their problems solved
33.
Marketing online is
no longer just about having a Web site where people come to find your business
34.
It’s about actively capturing
leads and going where they are so you can connect with them there
35.
Good news: Only 26% of small businesses have
invested any time or effort in marketing online
36.
There is still
time to get established before it’s too late
37.
How?
38.
Three steps: Get out
there and get found Engage Follow up
39.
Get out there
& get found Google is important but you also need to be present where your customers spend time
40.
Get out there
& get found But it’s not “set and forget.” You need to stay fresh
41.
Get out there
& get found Internet search engines directories & social me are like b grocery st
42.
Get out there
& get found There’s a “sell by” date on every message --and it’s today
43.
Get out there
& get found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
44.
Engage Once you get
found, engage with your prospects on their terms.
45.
Engage Get them to
follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel
46.
Engage Then start offering more
insightful information, expert perspective, recommendations, news, coupons, membership privileges…
47.
Engage Build relationships Earn their
trust Earn their business
48.
Follow Up Continue to
engage & follow up
49.
Follow Up Continue to
provide valuable information Respond to comments and questions
50.
Follow Up • It
costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
51.
Follow Up • The
quickest way to start mobile marketing? • Follow up with mobile text messages
52.
Recap: Get out there
and get found Engage Follow up
53.
What are the
keys to a successful online marketing program for your business?
54.
Get started right
now
55.
Integrate all the elements
so they amplify each other— search engines, video, social media, mobile marketing
56.
Do it with
zero extra work on your part
57.
That’s where we come
in.
58.
• • Step one: Your Blueprint
59.
Complete marketing assessment Which
elements Where to start How to build incrementally How to do it with zero extra work Measure results
60.
Just like landscape design or remodel
design Your plan to keep & execute however you wish
61.
Do you want
more business and Dominate your niche in your local area? Optional: Reputation Monitoring and Management Program on Influence Search Engines. Directories, Reviews,
62.
Let’s get started
right now
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