An overview of gamification for brands, products, and services by Robert Zepeda, Founder and CEO, Playbasis.

1. playbasis.com | info@playbasis.com

2. #WWTH

12. Killers Achievers
Profile: Competitive Profile: Completionists
Engagement: Leaderboards, Ranks Engagement: Achievements
Socialites Explorers
Profile: Collaborative Profile: Curious
Engagement: Friends, Newsfeeds, Chat Engagement: Secrets, Content
Dr. Richard Bartle’s Player Types

15. Our Company
Playbasis is a platform that makes it easy
for brands, publishers, and merchants to
better engage and retain their audience.
We add a layer of social features and game
mechanics on top of a brand's existing
content. And we give brands powerful tools
which allow them to not only measure
playbasis engagement and retention, but also to
effectively motivate and influence user
behavior.
www.playbasis.com