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Leveraging Mobile to Extend the Social
                  Enterprise
Mike Riccl                                David Uhler
VP Digital/Product Marketing, Webtrends   National Director – Research, Slalom
Agenda
•  Why is mobile so vital to the social
   enterprise?
•  Examples of how mobile is being utilized
  –  Jive Anywhere
  –  Salesforce Chatter
  –  Newsgator
  –  General Electric
•  Measuring Mobile/Social effectively
•  Expert Practitioner's POV –
   David Uhler, Slalom Consulting
The Mobile & Social Convergence

REALITIES WE CAN’T IGNORE
Engage 2013 - Mobile in the Social Enterprise
Engage 2013 - Mobile in the Social Enterprise
Eccentex – Jan 2013
Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore
Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore
Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore
Leveraging Mobile to Extend Social Collaboration

BEST OF BREED EXAMPLES
JIVE Anywhere
•  Social collaboration
   platform
•  Allows access to content
   & conversations
•  Visit websites and then
   access any related
   content/conversations
   that exist within your
   social network
•  Allows unhindered social
   collaboration anytime,
   anywhere.
Salesforce Chatter

•  Social collaboration
   tool
•  View colleague
   profiles
•  File Sharing
•  Feed aggregation
•  Workflow approvals
•  Community building
•  Chatter for Sharepoint
•  Messaging
Newsgator Mobile Sharepoint 2013
                 •  Enhance enterprise collaboration
                 •  View activity streams
                 •  Interact with colleagues using
                    messaging
                 •  Access Community discussions
                 •  Initiate emails, phone calls or
                    updates to colleagues
                 •  Upload videos, photos and links
GE’s Approach to Mobile


 •  Commercial engagement
 •  Connect employees
 •  Communicate our story
GE – A Scalable Model
GE Examples
GE - Mobile Extends Collaboration
2012 Lessons Learned:
   •  Mobile is a Behavior – Not Just a Tactic.
       •  Capturing the boom in mobile adoption means
          aligning campaign goals with natural user
          interactions creating excitement and utility
          around our brand
   •  Diversify Mobile Assets
       •  It doesn’t take millions, it takes innovation.
       •  Activating multiple mobile executions at once to
          track performance and optimize
   •  Separate Mobile KPI’s
       •  Mobile KPIs should be complimentary to overall
          campaign objectives but be measured based on
          mobile’s position in the users life.
       •  Mobile isn’t fully replacing any one medium –
          its accelerating connectivity and communication
Measuring the Social Enterprise

YOU CAN’T OPTIMIZE WHAT
YOU AREN’T MEASURING!
Why It’s Vital to Measure
•    Understand better how teams work together
•    Identify the content that your employees find valuable and
     optimize around that
•    Quantify how cross departmental collaboration processes
     influence productivity
•    Identify points of interactions between employees and
     customers
•    Link internal engagement and collaboration to real business
     value
•    Quantify social actions amongst employees
•    Understand the real ROI of your social collaboration
     programs
An Expert Practitioner's POV
 David Uhler – Slalom Consulting

•  Looking at the trends we shared earlier … are you
   seeing a strong shift towards business using social to
   enhance collaboration and if so, are your clients also
   moving rapidly to integrate mobile into these
   strategies?
An Expert Practitioner's POV
   David Uhler – Slalom Consulting

•  Do you see this trends towards Social/Mobile and
   enterprise collaboration accelerating and if so, what
   should most enterprises be doing today to get their act
   together and get a handle around program ROI?
An Expert Practitioner's POV
 David Uhler – Slalom Consulting

•  In your opinion, how vital is measurement to social
   collaboration and are most brands taking it as seriously
   as they should?
An Expert Practitioner's POV
  David Uhler – Slalom Consulting

•  GE makes a point of stating that there's a need for
   separate mobile KPIs and that they should be focused
   on mobile's role in the users life. In your opinion, is
   this right in and do you believe that enterprises are
   placing enough focus on the importance of getting
   mobile measurement right?
Top 5 Take-Aways
•  Social enterprise collaboration a key trend
•  Mobility playing a huge roll to enable
•  Proper measurement is vital and the best
   of breed players put it front and center
•  Mobile KPIs should be separate and focus
   should be placed on understanding
   engagement and optimizing content
•  Measurement = > ROI
Sessions You Must See

•  Wed @10am: What to Measure in Social
  –  Susan Ettlinger – Altimeter
  –  John Lovett – Web Analytics Demystified
•  Wed @10am: Driving Adoption for
   Collaboration Initiatives
  –  Melissa Risteff, VP Newsgator
  –  Jeff Seacrist, VP Partner Solutions,
     Webtrends
Thank You

Mike Ricci, VP – Digital/Product Marketing
               Webtrends

             Mike.Ricci@webtrends.com
                blogs.webtrends.com
                @MobileNTRactv
Engage 2013 - Mobile in the Social Enterprise

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Engage 2013 - Mobile in the Social Enterprise

  • 1. Leveraging Mobile to Extend the Social Enterprise Mike Riccl David Uhler VP Digital/Product Marketing, Webtrends National Director – Research, Slalom
  • 2. Agenda •  Why is mobile so vital to the social enterprise? •  Examples of how mobile is being utilized –  Jive Anywhere –  Salesforce Chatter –  Newsgator –  General Electric •  Measuring Mobile/Social effectively •  Expert Practitioner's POV – David Uhler, Slalom Consulting
  • 3. The Mobile & Social Convergence REALITIES WE CAN’T IGNORE
  • 7. Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore
  • 8. Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore
  • 9. Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore
  • 10. Leveraging Mobile to Extend Social Collaboration BEST OF BREED EXAMPLES
  • 11. JIVE Anywhere •  Social collaboration platform •  Allows access to content & conversations •  Visit websites and then access any related content/conversations that exist within your social network •  Allows unhindered social collaboration anytime, anywhere.
  • 12. Salesforce Chatter •  Social collaboration tool •  View colleague profiles •  File Sharing •  Feed aggregation •  Workflow approvals •  Community building •  Chatter for Sharepoint •  Messaging
  • 13. Newsgator Mobile Sharepoint 2013 •  Enhance enterprise collaboration •  View activity streams •  Interact with colleagues using messaging •  Access Community discussions •  Initiate emails, phone calls or updates to colleagues •  Upload videos, photos and links
  • 14. GE’s Approach to Mobile •  Commercial engagement •  Connect employees •  Communicate our story
  • 15. GE – A Scalable Model
  • 17. GE - Mobile Extends Collaboration
  • 18. 2012 Lessons Learned: •  Mobile is a Behavior – Not Just a Tactic. •  Capturing the boom in mobile adoption means aligning campaign goals with natural user interactions creating excitement and utility around our brand •  Diversify Mobile Assets •  It doesn’t take millions, it takes innovation. •  Activating multiple mobile executions at once to track performance and optimize •  Separate Mobile KPI’s •  Mobile KPIs should be complimentary to overall campaign objectives but be measured based on mobile’s position in the users life. •  Mobile isn’t fully replacing any one medium – its accelerating connectivity and communication
  • 19. Measuring the Social Enterprise YOU CAN’T OPTIMIZE WHAT YOU AREN’T MEASURING!
  • 20. Why It’s Vital to Measure •  Understand better how teams work together •  Identify the content that your employees find valuable and optimize around that •  Quantify how cross departmental collaboration processes influence productivity •  Identify points of interactions between employees and customers •  Link internal engagement and collaboration to real business value •  Quantify social actions amongst employees •  Understand the real ROI of your social collaboration programs
  • 21. An Expert Practitioner's POV David Uhler – Slalom Consulting •  Looking at the trends we shared earlier … are you seeing a strong shift towards business using social to enhance collaboration and if so, are your clients also moving rapidly to integrate mobile into these strategies?
  • 22. An Expert Practitioner's POV David Uhler – Slalom Consulting •  Do you see this trends towards Social/Mobile and enterprise collaboration accelerating and if so, what should most enterprises be doing today to get their act together and get a handle around program ROI?
  • 23. An Expert Practitioner's POV David Uhler – Slalom Consulting •  In your opinion, how vital is measurement to social collaboration and are most brands taking it as seriously as they should?
  • 24. An Expert Practitioner's POV David Uhler – Slalom Consulting •  GE makes a point of stating that there's a need for separate mobile KPIs and that they should be focused on mobile's role in the users life. In your opinion, is this right in and do you believe that enterprises are placing enough focus on the importance of getting mobile measurement right?
  • 25. Top 5 Take-Aways •  Social enterprise collaboration a key trend •  Mobility playing a huge roll to enable •  Proper measurement is vital and the best of breed players put it front and center •  Mobile KPIs should be separate and focus should be placed on understanding engagement and optimizing content •  Measurement = > ROI
  • 26. Sessions You Must See •  Wed @10am: What to Measure in Social –  Susan Ettlinger – Altimeter –  John Lovett – Web Analytics Demystified •  Wed @10am: Driving Adoption for Collaboration Initiatives –  Melissa Risteff, VP Newsgator –  Jeff Seacrist, VP Partner Solutions, Webtrends
  • 27. Thank You Mike Ricci, VP – Digital/Product Marketing Webtrends Mike.Ricci@webtrends.com blogs.webtrends.com @MobileNTRactv