Enviar pesquisa
Carregar
Social media marketing strategies for success
•
1 gostou
•
430 visualizações
Web Strategy Plus
Seguir
Tecnologia
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 60
Recomendados
Social media marketing strategies for success
Social media marketing strategies for success
Michelle Hummel
Trends in Communication Technology for Associations | ACCE 2013
Trends in Communication Technology for Associations | ACCE 2013
Schipul - The Web Marketing Company
The Third Wave of the Web: Personalization of Streams
The Third Wave of the Web: Personalization of Streams
Louis Gray
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
Schipul - The Web Marketing Company
How to Use Search and Social Media To Grow B2B Business
How to Use Search and Social Media To Grow B2B Business
Resourceful Nonprofit
Social Media 2014: Engaging and Building Relationships (PA Media Group)
Social Media 2014: Engaging and Building Relationships (PA Media Group)
Resourceful Nonprofit
Social Media for Sales and Marketing
Social Media for Sales and Marketing
Resourceful Nonprofit
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
Schipul - The Web Marketing Company
Recomendados
Social media marketing strategies for success
Social media marketing strategies for success
Michelle Hummel
Trends in Communication Technology for Associations | ACCE 2013
Trends in Communication Technology for Associations | ACCE 2013
Schipul - The Web Marketing Company
The Third Wave of the Web: Personalization of Streams
The Third Wave of the Web: Personalization of Streams
Louis Gray
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
Schipul - The Web Marketing Company
How to Use Search and Social Media To Grow B2B Business
How to Use Search and Social Media To Grow B2B Business
Resourceful Nonprofit
Social Media 2014: Engaging and Building Relationships (PA Media Group)
Social Media 2014: Engaging and Building Relationships (PA Media Group)
Resourceful Nonprofit
Social Media for Sales and Marketing
Social Media for Sales and Marketing
Resourceful Nonprofit
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
Schipul - The Web Marketing Company
Social Media Marketing Made Simple for Realtors
Social Media Marketing Made Simple for Realtors
LizBESocial
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson
Driving Traffic to your Website with Paid Advertising - AMA UHD Conference
Driving Traffic to your Website with Paid Advertising - AMA UHD Conference
Schipul - The Web Marketing Company
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Resourceful Nonprofit
Online marketing social media
Online marketing social media
Jim Smith
Using Social Media to Support Business Objectives
Using Social Media to Support Business Objectives
Donny Shimamoto
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
Matthew O'Brien
IDEP - How To Market and Advertise Your Business Online
IDEP - How To Market and Advertise Your Business Online
Regional Development Australia (RDA) Illawarra
Digital Branding - You and Your Business
Digital Branding - You and Your Business
The Toolbox, Inc.
Social Media Networking for Non Profits
Social Media Networking for Non Profits
Kristen Bonk
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
W2O Group
Social Media Marketing for the Metal Arts Industry
Social Media Marketing for the Metal Arts Industry
Search Engine Academy Northwest
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
social3i
Fresh Social Media Marketing
Fresh Social Media Marketing
Fresh Consulting
Seo smo presentation
Seo smo presentation
Chris Reed
Managing Your Personal Social Media Brand
Managing Your Personal Social Media Brand
social3i
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India
2020 Social
25 socialhacks
25 socialhacks
Jennifer Morrow
Uber Social Media Strategy
Uber Social Media Strategy
The University of Florida
Social Media for Insurance Companies
Social Media for Insurance Companies
Fadi Khater
How to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social Media
Michelle Hummel
What do internet marketing cats have to do with your business
What do internet marketing cats have to do with your business
Web Media University
Mais conteúdo relacionado
Mais procurados
Social Media Marketing Made Simple for Realtors
Social Media Marketing Made Simple for Realtors
LizBESocial
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson
Driving Traffic to your Website with Paid Advertising - AMA UHD Conference
Driving Traffic to your Website with Paid Advertising - AMA UHD Conference
Schipul - The Web Marketing Company
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Resourceful Nonprofit
Online marketing social media
Online marketing social media
Jim Smith
Using Social Media to Support Business Objectives
Using Social Media to Support Business Objectives
Donny Shimamoto
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
Matthew O'Brien
IDEP - How To Market and Advertise Your Business Online
IDEP - How To Market and Advertise Your Business Online
Regional Development Australia (RDA) Illawarra
Digital Branding - You and Your Business
Digital Branding - You and Your Business
The Toolbox, Inc.
Social Media Networking for Non Profits
Social Media Networking for Non Profits
Kristen Bonk
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
W2O Group
Social Media Marketing for the Metal Arts Industry
Social Media Marketing for the Metal Arts Industry
Search Engine Academy Northwest
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
social3i
Fresh Social Media Marketing
Fresh Social Media Marketing
Fresh Consulting
Seo smo presentation
Seo smo presentation
Chris Reed
Managing Your Personal Social Media Brand
Managing Your Personal Social Media Brand
social3i
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India
2020 Social
25 socialhacks
25 socialhacks
Jennifer Morrow
Uber Social Media Strategy
Uber Social Media Strategy
The University of Florida
Social Media for Insurance Companies
Social Media for Insurance Companies
Fadi Khater
Mais procurados
(20)
Social Media Marketing Made Simple for Realtors
Social Media Marketing Made Simple for Realtors
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Driving Traffic to your Website with Paid Advertising - AMA UHD Conference
Driving Traffic to your Website with Paid Advertising - AMA UHD Conference
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Twitter: Beyond the Basics 2015 by Amy Neumann at Tri-C
Online marketing social media
Online marketing social media
Using Social Media to Support Business Objectives
Using Social Media to Support Business Objectives
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
IDEP - How To Market and Advertise Your Business Online
IDEP - How To Market and Advertise Your Business Online
Digital Branding - You and Your Business
Digital Branding - You and Your Business
Social Media Networking for Non Profits
Social Media Networking for Non Profits
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Social Media Marketing for the Metal Arts Industry
Social Media Marketing for the Metal Arts Industry
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
Fresh Social Media Marketing
Fresh Social Media Marketing
Seo smo presentation
Seo smo presentation
Managing Your Personal Social Media Brand
Managing Your Personal Social Media Brand
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India
25 socialhacks
25 socialhacks
Uber Social Media Strategy
Uber Social Media Strategy
Social Media for Insurance Companies
Social Media for Insurance Companies
Semelhante a Social media marketing strategies for success
How to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social Media
Michelle Hummel
What do internet marketing cats have to do with your business
What do internet marketing cats have to do with your business
Web Media University
Social Works - Social Media Marketing 101 for Small Business
Social Works - Social Media Marketing 101 for Small Business
ReLaunchU
IABC 2
IABC 2
Unidev
Why Should Big Law do Social Media
Why Should Big Law do Social Media
Bliss Integrated Communication
Miriam
Miriam
Pauline Pangan
Intro to internet marketing
Intro to internet marketing
Basil Puglisi
Iabc 2
Iabc 2
The Net Impact
Social Media's Impact on Business
Social Media's Impact on Business
Site-Seeker, Inc.
Tips to Optimize Your Twitter Strategy
Tips to Optimize Your Twitter Strategy
Brickfish
Social Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and Implications
Social Media Performance Group
Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup
Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup
Jason Miller
Finding the Business Value in Social Software and Social Media
Finding the Business Value in Social Software and Social Media
Yvette Nanasi
Social Marketing Mid-year Check-in
Social Marketing Mid-year Check-in
Ron Schott
Enhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the Web
harrisonm10
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013
Shane Gibson
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013
Shane Gibson
Dao
Dao
DAO LLC (Digital Asset Optimization)
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...
Ola Agbaimoni
New sales paradigm lead generation
New sales paradigm lead generation
Intergraph
Semelhante a Social media marketing strategies for success
(20)
How to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social Media
What do internet marketing cats have to do with your business
What do internet marketing cats have to do with your business
Social Works - Social Media Marketing 101 for Small Business
Social Works - Social Media Marketing 101 for Small Business
IABC 2
IABC 2
Why Should Big Law do Social Media
Why Should Big Law do Social Media
Miriam
Miriam
Intro to internet marketing
Intro to internet marketing
Iabc 2
Iabc 2
Social Media's Impact on Business
Social Media's Impact on Business
Tips to Optimize Your Twitter Strategy
Tips to Optimize Your Twitter Strategy
Social Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and Implications
Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup
Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup
Finding the Business Value in Social Software and Social Media
Finding the Business Value in Social Software and Social Media
Social Marketing Mid-year Check-in
Social Marketing Mid-year Check-in
Enhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the Web
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013
Dao
Dao
Everything you wanted to know about using social media for your business but ...
Everything you wanted to know about using social media for your business but ...
New sales paradigm lead generation
New sales paradigm lead generation
Mais de Web Strategy Plus
Why your business needs a sales funnel
Why your business needs a sales funnel
Web Strategy Plus
10 Reasons that prove email marketing should be your top priority
10 Reasons that prove email marketing should be your top priority
Web Strategy Plus
10 Signs Your Company Needs a Website Redesign
10 Signs Your Company Needs a Website Redesign
Web Strategy Plus
Tips for Getting Your Content the Attention It Deserves
Tips for Getting Your Content the Attention It Deserves
Web Strategy Plus
Does Cold Calling Generate Leads?
Does Cold Calling Generate Leads?
Web Strategy Plus
How to Create A Successful Franchise Marketing Strategy That Wins Customers
How to Create A Successful Franchise Marketing Strategy That Wins Customers
Web Strategy Plus
How to Approach SEO in 2018
How to Approach SEO in 2018
Web Strategy Plus
What does a social media community manager do?
What does a social media community manager do?
Web Strategy Plus
5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
Web Strategy Plus
Web Strategy Plus Media Kit
Web Strategy Plus Media Kit
Web Strategy Plus
Social Media Do's and Don'ts
Social Media Do's and Don'ts
Web Strategy Plus
Mais de Web Strategy Plus
(11)
Why your business needs a sales funnel
Why your business needs a sales funnel
10 Reasons that prove email marketing should be your top priority
10 Reasons that prove email marketing should be your top priority
10 Signs Your Company Needs a Website Redesign
10 Signs Your Company Needs a Website Redesign
Tips for Getting Your Content the Attention It Deserves
Tips for Getting Your Content the Attention It Deserves
Does Cold Calling Generate Leads?
Does Cold Calling Generate Leads?
How to Create A Successful Franchise Marketing Strategy That Wins Customers
How to Create A Successful Franchise Marketing Strategy That Wins Customers
How to Approach SEO in 2018
How to Approach SEO in 2018
What does a social media community manager do?
What does a social media community manager do?
5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
Web Strategy Plus Media Kit
Web Strategy Plus Media Kit
Social Media Do's and Don'ts
Social Media Do's and Don'ts
Último
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
Padma Pradeep
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Safe Software
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Puma Security, LLC
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
Sinan KOZAK
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
Delhi Call girls
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
HostedbyConfluent
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
OnBoard
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
BookNet Canada
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Rafal Los
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
2toLead Limited
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
Mark Billinghurst
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
BookNet Canada
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
Softradix Technologies
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
Scott Keck-Warren
How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?
XfilesPro
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
naman860154
Último
(20)
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
Social media marketing strategies for success
1.
Social Media Marketing
Strategies for Success
2.
About Web Strategy
Plus Thanks for joining me today! Presented by: Michelle Hummel CEO of Web Strategy Plus Web Design & Social Media Agency Founder of Web Media University & Cincinnati Social Media Enthusiasts © Web Strategy Plus 2013. All rights reserved.
3.
Why Social Media? The
Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!” Players may change but you MUST learn how to adjust Start now or you will be behind by your competitors How do you keep up with social media trends? © Web Strategy Plus 2013. All rights reserved.
4.
The Big Players
- Facebook • #1 most visited site in the world • If Facebook were a country it would be the third largest country in the world • 901 million monthly active users, growing at a rate of 5 - 6 million new users per week • More than 5 billion minutes are spent on Facebook each day • 3.2 billion Likes and Comments are posted daily © Web Strategy Plus 2013. All rights reserved.
5.
Facebook Content Review
30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc. 3.5 million events created each month 1.5 million local businesses have Facebook fan pages Do you have a Facebook Fan Page? © Web Strategy Plus 2013. All rights reserved.
6.
The Big Players
- Google Plus Stats as of Oct 2013 •70% of brands have a Google Plus page •Google reports that Google+ now has 300 million active users making it the 4th largest social network •28% of users are Millennials (15-34) •38.37% of all Google+ visits are by those in the 25-34 age bracket •Websites using the +1 button generate 3.5x the Google+ visits than sites without it © Web Strategy Plus 2013. All rights reserved.
7.
The Big Players
- YouTube • • • • • #2 Search Engine in the World 6 billion hours of videos watched per month 300,000,000 visits per day 100 million likes, shares, or comments every week 100 hours of video is uploaded to YouTube per minute © Web Strategy Plus 2013. All rights reserved.
8.
The Big Players
- Twitter • 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter • 55% of Twitter users access the platform via their mobile • 100 million active Twitter users • 80% of consumers have better impression of companies that use Twitter for customer service • 56 % use Twitter for business purposes • The average number of tweets per hour is around 1.3m © Web Strategy Plus 2013. All rights reserved.
9.
The Big Players
- LinkedIn • 161 million members in over 200 countries and territories • 2 new members per second • 5.3 billion professionally-oriented searches on the platform in 2012 • More than 2 million LinkedIn Company Pages Average member: college-educated 43-year-old making $107,000 © Web Strategy Plus 2013. All rights reserved.
10.
The Big Players
- Pinterest 10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest – fashion/style, interior design, hobbies, and cute collectibles/animals 80% of pins on Pinterest are repins Is your target audience on Pinterest? © Web Strategy Plus 2013. All rights reserved.
11.
SEO & Social
Media • What Search Engines Follow – – – Twitter - Google+ • Profile Plus buttons • All Tweets Comments LinkedIn • Profile • Website Links • Events Facebook • Public Profile Link • Shares of your Web Address © Web Strategy Plus 2013. All rights reserved.
12.
Do You Have
a Social Media Hub? Blog should be part of your website Drive traffic with original content Content is critical even more now with Google+ WordPress is one of the best blogging platforms Do you have a Blog? Does it live on your website? © Web Strategy Plus 2013. All rights reserved.
13.
Mobile Friendly Site
is Critical Mobile Devices have become bigger than PC sales 86% of adults own a Mobile phone 53% use it to access the Internet 57% of users will not recommend a business with a poorly designed mobile site Mobile Internet is becoming the Internet Do you have a Mobile Friendly website? © Web Strategy Plus 2013. All rights reserved.
14.
Mobile – A
Love Story Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And….making phone calls Do you go back home if you forgot your phone? © Web Strategy Plus 2013. All rights reserved.
15.
Is your site
“Social Media Friendly”? Fresh Content, you must be writing and posting new blogs for SEO Social Content, you must be providing interesting content others will enjoy and share Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your content easily shareable? © Web Strategy Plus 2013. All rights reserved.
16.
WordPress Fun Facts
The most popular CMS in use today Powering nearly 8.5% of all websites 10,000+ plugins available 100+ million total plugins downloaded 13+ million total downloads of WordPress at a rate of approx. 2 per second © Web*Data compiled by Chase Granberry reserved. Labs Search rank Monitoring http://www.authoritylabs.com Strategy Plus 2013. All rights of Authority
17.
Who is using
WordPress? Famous Brands Like: Playstation MTV Lexus eBay CNN NASA Ford Sony People © Web Strategy Plus 2013. All rights reserved.
18.
Website Search Engine
Audit Google Analytics Unique Daily Visitors Length on site Clicks from where Entry pages Exit pages Alexa.com Google Analytics How do you measure your website traffic? © Web Strategy Plus 2013. All rights reserved.
19.
What is Your
“Call To Action”? You have 3 seconds to grab your prospects attention! Free Webinar Free White Paper Free Download Free Trial Free Consultation What is your strongest offer? © Web Strategy Plus 2013. All rights reserved.
20.
How is your
Personal Brand? What happens when you Google your name? Do you like what you see? Your name is your brand, you need to control this message Recruiters and customers are searching for you – what are they finding? © Web Strategy Plus 2013. All rights reserved.
21.
Get “yourname.com” What
if your competition or worse an angry custom bought yourname.com? You need to control “your brand” People remembers names easier than brands People are looking for you by name, make it easy to connect! © Web Strategy Plus 2013. All rights reserved.
22.
Put your best
face forward Make the first impression they get about you when searching the best Fresh content will rank higher in the search engines People like to connect with “people” not logos – be a person who is transparent, likeable and human © Web Strategy Plus 2013. All rights reserved.
23.
Session 2: How
do I build a Community with Social Media?
24.
Questions To Ask
Yourself Have you created a website that lets people ask questions? Can customers easily connect with you? Do you share real life experiences with them? Social media has great potential to create a sense of community around your business Joel.is Have you created a community platform? © Web Strategy Plus 2013. All rights reserved.
25.
Where is your
Community? Have you created a LinkedIn group for your business? Have you created a Facebook group? Does your Facebook business page create relationships? Social media has great potential to create a sense of community around your business Have you created a community platform? © Web Strategy Plus 2013. All rights reserved.
26.
Community Needs A
Leader A great community needs a strong leader Clearly define the purpose of your community Individuals want to connect with other like-minded members A good community will attract customers, influence and opportunities Entreprenuer’s Advice Club Do you think of yourself as a leader? © Web Strategy Plus 2013. All rights reserved.
27.
Listen, Communicate &
Respond Respond quickly to comments Engage by asking questions, and posing topics for discussion Customers want to know that they are helping to shape the products you provide They want to know that you’re thinking about them Online Resource SendSocialMedia.com © Web Strategy Plus 2013. All rights reserved.
28.
Invite Members to
Connect Select members to join special groups and send them a personal invite – make them feel special Introduce them to other community members A strong community is a powerful tool of influence for building your business & helping others Online Resource LinkedIn Invitations © Web Strategy Plus 2013. All rights reserved.
29.
Community Building Ideas Invite
them to join and participate in your special community events, groups, programs and broadcasts Ning Social Network LinkedIn Group Facebook Group Membership Website Meetup Group Pinterest Community Board Fan of the Month Club © Web Strategy Plus 2013. All rights reserved.
30.
Cats Rule the
Internet #1 Cats #2 Bacon #3 Zombies Have you seen a funny cat video lately? © Web Strategy Plus 2013. All rights reserved.
31.
What is Content
Marketing? It’s the creation and sharing of content in order to attract, acquire and engage current and potential customers… with the objective of driving profitable customer action. What content inspires you? © Web Strategy Plus 2013. All rights reserved.
32.
Consumer Behavior has
Changed • 80% of consumers prefer to get company information in a series of articles versus an ad (think blog) • 70% say content marketing makes them feel closer to the company • 60% say that company content helps them make better product decisions Content Marketing is the future Do you record your TV shows with a DVR? © Web Strategy Plus 2013. All rights reserved.
33.
Content is King
“What makes my brand so interesting that people will want to talk about it and share it with their friends?” Fact: You can’t succeed in social media if you don’t have something interesting to say. Do you have a Content Marketing Strategy? © Web Strategy Plus 2013. All rights reserved.
34.
Are you a
Thought Leader? Be seen as a “expert” in your industry Fact: If you don’t brand yourself...Google will What valuable content do you plan to share? © Web Strategy Plus 2013. All rights reserved.
35.
What makes you
different? Define the unique skills you bring to the table What makes your approach different? What keywords would you like to define you or the brand? Be sure to use the keywords frequently in your Content Strategy! © Web Strategy Plus 2013. All rights reserved.
36.
What is Your
Unique Brand Story? Do you have a unique story about how your business came to be? When did you go above and beyond for a client? What is your best testimonial? Success Story: Cullen Brothers What is your emotionally engaging story? © Web Strategy Plus 2013. All rights reserved.
37.
Session 3: How
to develop a Social Media Marketing Strategy
38.
Define Your Goals
Move people to take action, join contests Increase email and blog subscribers More likes, fans and followers Increase sales Improve search engine ranking Increase blog post comments Reduce your sites bounce rate Increase event registration Turn fans into advocates Increase website traffic © Web Strategy Plus 2013. All rights reserved.
39.
Define Your KPI’s KPI
= Key Performance Indicators: a metric used to track if you are accomplishing your business goals Blog comments Downloads Email subscriptions Likes, Followers and Fans Reviews Time spent on key pages Ratings Registered Users (new/active) © Web Strategy Plus 2013. All rights reserved.
40.
Social Engagement You
want people to share things You want people be advocates You want people to visit frequently You want people to refer friends You want people to buy products “Engaged customers and prospects are far more likely to do some or all of the above.” © Web Strategy Plus 2013. All rights reserved.
41.
Your Marketing Strategy
Decide what social networks to engage with Create a daily posting schedule with industry related tips, trivia questions and facts Develop a blog content writing schedule Decide what days and at what time you will post Plug into excel to track easily Don’t forget to include Holidays and post about current events © Web Strategy Plus 2013. All rights reserved.
42.
Promote Your Events
Post your events on Facebook and invite all your Fans Take pictures and tag fans in the pictures and share on all social networks What events can you promote on your networks? © Web Strategy Plus 2013. All rights reserved.
43.
Share Relevant Videos
Search YouTube for videos relevant to your industry eMarketer shows people are 33% more likely to consume multimedia content than textual content What video content would your fans enjoy? © Web Strategy Plus 2013. All rights reserved.
44.
Promote Your Testimonials
Did you recently receive a positive testimonial from one of your clients? Share it on your social networks This will generate brand awareness and reinforce your brand's public image. Do you have customer testimonials to share? © Web Strategy Plus 2013. All rights reserved.
45.
Ask for LIKES! Hit
Like if you're happy it's Friday Hit Like if you had a great weekend Hit Like if you're excited for Halloween Hit Like if you're in a good mood today What fun questions can you ask to get likes? © Web Strategy Plus 2013. All rights reserved.
46.
Share Relevant Content
Provide content your audience will enjoy Be seen as a “thought leader” and “expert” in your industry Be the “go to” place for great content Building trust brings sales Online Resource Technorati Blog Directory Do you share relevant industry related content? © Web Strategy Plus 2013. All rights reserved.
47.
Keep Them Informed
Keep your fans updated on what you're working on If you are planning to release a new product or service in the future, they should be the first to know! Ask for their feedback before your launch What new press can you share with your fans? © Web Strategy Plus 2013. All rights reserved.
48.
Create a “Fan
of the Month” Club Ask your fans trivia questions and award them points First to answer correctly wins and gets their name added to the board What fun trivia questions can you ask? © Web Strategy Plus 2013. All rights reserved.
49.
Educate While Having
Fun Find out what holidays are observed throughout the world Share the ones relevant to your audience, or share a funny one to inspire likes Online Resource Earth Calendar What fun facts can you share with your fans? © Web Strategy Plus 2013. All rights reserved.
50.
Inspire Your Fans
Engage them with conversation Once per day post a question, tell them about an issue or inspire them with a story related to your product or service Online Resource Motivational Quotes What quotes would inspire your fans? © Web Strategy Plus 2013. All rights reserved.
51.
Identify Influential Brand
Advocates Connectors - act as human bridges making connections and help to inspire business ideas Mavens - seen as experts, help other people make informed decisions, the "go to" people Salespeople - persuasive in selling, influential to peers Do any of your customers fit these descriptions? © Web Strategy Plus 2013. All rights reserved.
52.
Brand Advocate Facts
83% more likely to share information about a product than typical web users 75% more likely to share a great product experience 3x’s more likely to share product opinions with someone they don’t know 2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
53.
Why are they
important? These are the people you want as customers! They will help you make connections and give you referrals You need to actively identify, inform, nurture and reward them Ultimately you want to create vocal "brand fans" who will spread authentic, positive word-of-mouth © Web Strategy Plus 2013. All rights reserved.
54.
Employees Inspire Brand
Advocates Fastest way to create Brand Advocates is to create employees that love the company they work for Employees naturally share positive word of mouth and deliver exceptional customer experiences They share every idea they have to help the company and it's products/services to thrive! Are your employees Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
55.
Know your Brand
Advocates Get to know their business Can you send them referrals? How can you help them? Don't assume if someone is a Brand Advocate that they will stay one You have to keep earning their respect and referrals How can you help your Brand Advocates? © Web Strategy Plus 2013. All rights reserved.
56.
Ask for Referrals
Ask them to post a review on Google Places, Yelp, TripAdvisor, LinkedIn and any other sites for your industry Give them your business cards so they can share with people they know Do you ask your brand advocates for referrals? © Web Strategy Plus 2013. All rights reserved.
57.
Bring Your Brand
Advocates Together Create a customer advisory group Host events to get your Brand Advocates together Invite the media so they can hear why they love your brand! Build relations with your Brand Advocates + build employee morale + generate customer testimonials for marketing How can you get your Brand Advocates together? © Web Strategy Plus 2013. All rights reserved.
58.
Brand Advocates Love
Promo Items Brand Advocates love to promote your company logo Make it a reward for them Offer your promo items for sale on your website Easily identify your true Brand Advocates when they buy your promo items Thank them for supporting your brand! Do you offer promotional items for your brand? © Web Strategy Plus 2013. All rights reserved.
59.
Special Customer Contact
Brand Advocates should feel important and special You want them to know about new services, important changes, events and positive media first Send personal email communications Do you make your Brand Advocates feel special? © Web Strategy Plus 2013. All rights reserved.
60.
Questions and Answers What
questions can I help answer? Thank you for participating! Michelle Hummel Web Strategy Plus http://www.WebStrategyPlus.com Phone: 513-399-6870 michelle@webstrategyplus.com © Web Strategy Plus 2013. All rights reserved.