Mais conteúdo relacionado Semelhante a Social media 101 pinterest for your business (20) Social media 101 pinterest for your business2. Michelle Hummel CEO of…
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3. What is Pinterest?
A virtual pin board that lets
you organize and share all
the beautiful things you find
on the web
A combination of web
bookmarking, social sharing
and virtual scrapbooking
Like a craft fair, fashion
show, exhibit, tradeshow all
rolled into one place
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4. Who uses Pinterest?
10 Million US Monthly visitors
More than 80% of users are women
29% are between the ages of 39-44
Topics of interest – fashion/style,
interior design, hobbies, and cute
collectibles/animals
80% of pins on Pinterest are repins
Is your target audience on Pinterest?
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5. Why should you be on Pinterest?
Stay ahead of the competition
Users spend 88.3 minutes on
Pinterest – it’s sticky!
It’s growing like crazy!
Provides significant exposure
and SEO juice for your
website
Users are closer to the “buy”
trigger in the sales cycle
Kotex Pinterest Campaign
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6. Pinterest shortens the sales cycle
Virtual “dream boards”
Pins are an immediate
connection to your
product/brand
Boards show what they
“like” by interests,
ideas, etc.
Buy links turn their
“wish list” into an actual
purchase
What products can you sell on Pinterest?
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7. Pinterest Pinning Tools
Official “Pin it” Button,
encourages people to pin content
from your website
Firefox “Right Click Pin”, for
Firefox power users to easily right
click and save pins
Pinstamatic, take “snapshots” of
websites, highlight special quotes
or stats, and pin them on Pinterest
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8. Repinnable Pins: Inspirational
Creative or innovative
ideas for repurposing
household items
Crafting ideas
Do-it-Yourself before and
after images
Recycle old products
into new
LOWES board
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9. Repinnable Pins: Motivational
Motivational quotes, photos
Beautiful vacation places
Luxury items
TIP: connect with your target
audience by creating style boards
to sum up their lifestyle or the
culture of that area
Family Friendly Cincinnati
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10. Repinnable Pins: Tutorial
Educational how-to pins such as:
How to tie a scarf in a unique way
How to build a portable herb
garden
How to pick the best fresh
produce
How to generate more leads
How to be a more effective leader
How to paint a mountain
OLD NAVY “DIY” board
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11. Repinnable Pins: Solutions
Much like educational pins,
solution pins can be related to
specific problems your target
audience faces
Plumber - how to avoid a costly
plumbing repair by doing general
pipe maintenance
Dietitian - provide ideas on the
proper food portions or the best
seasonal selections for food
STAPLES
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12. Repinnable Pins: Humorous
Silly pictures, images,
cartoons, or sayings that
are funny
TIP: create a board that
reflects jokes for your
industry “Social Media
Funnies”
OLD NAVY
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13. Repinnable Pins: Cute & Cuddly
Adorable pictures of babies,
puppies, kittens, pocket-
sized or baby animals
Repinned for the “isn’t that
just adorable” factor
TIP: if you own a horse
ranch share pictures of new
colts, ponies, drawings,
paintings and/or videos of
your horses
HubSpot “Bad Marketing Kittens”
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14. Repinnable Pins: Branding
Create a board in your
company’s signature color
“Web Media Experts Blue”
and pin images
Geo specific “Cupcakes in
Dallas” instead of “Cupcakes”
TIP: create Holiday themed
boards for fresh content
“Happy Holidays from Web
Media Experts”
Web Media Experts Blue
© Web Media University 2013. All rights reserved.
15. Repinnable Pins: Videos
Video is highly under-
utilized in Pinterest
Pin your videos from
your YouTube channel
Pinterest will open up a
new market space for
you
Send Social Media Tour
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16. Pin Campaign: Promote Your Events
Create an image to announce
your event on Pinterest
TIP: tie your image to a URL
with a special landing page
sign up form with a strong offer
such as a pre-register discount
or bonus “gift”
© Web Media University 2013. All rights reserved.
17. Pin Campaign: Exclusive Offers
Offer a discount when
users follow you on
Pinterest
Give existing followers
some kind of special offer
TIP: create images that
encourage other people to
share and become
followers
DETAILED IMAGE
© Web Media University 2013. All rights reserved.
18. Pin Campaign: Pin It Contest
Contestants create a “My
Sterling Essentials Board”
Pin at least 5 items from
the website
Use hashtag
#sterlingessentials on
every pin
Comment on contest pin
with your board URL
Visit the Facebook page to
see if you are a winner!
© Web Media University 2013. All rights reserved.
19. Pin Campaign: Webinars, EBooks
Promote your free eBooks,
webinars, white papers etc.
Strong call-to-action that
connects to a landing page to
collect lead info
TIP: be sure to nurture these
email subscribers via auto-
responders and drip campaigns
that follow up over a period of
time
HUBSPOT “Helpful Marketing Ebooks” Board
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20. Pin Campaign: Mark Your Territory
Make sure you
watermark your images
and include the URL to
your website
TIP: include some
details about your
website but don’t make
the watermark the focus
of what you share
Web Media Experts Motivational Quote
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21. Pin Campaign: Blog Promotion
Make sure there is a visual
component to all of your blog
posts going forward so that you
can ensure easy sharing to
Pinterest
Create a hypnotic headline to
attract your audience
Hubspot “Blog Inbound
Marketing” board
© Web Media University 2013. All rights reserved.
22. Pin Campaign: Like It
You can simply “like”
pins that don’t fit
your board
Show appreciation
for other people’s
pins
TIP: this is a great
way to build
relationships and
grow your followers
© Web Media University 2013. All rights reserved.
23. Pin Campaign: Community Boards
Pinterest’s version of a
discussion group
Participation gets you a lot of
exposure within a target
audience
Helps you build your peer
network
Invite your fans so they can
contribute to your branding
efforts
Hub Spot “Pin Your
Webinars”
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24. Pinterest Analytics Tools
Pin Reach, identify your best pins
and top influencers following you
Curlate, measure how much traffic
Pinterest is referring to your
website
Pinerly, future tool for scheduling
pins is going to be incredible
Pin Alerts, notifies you whenever
someone pins something from your
website
© Web Media University 2013. All rights reserved.
25. Find people to follow
People in the same industry
Competitors
Thought leaders
People who share great ideas (e.g.
people using your products
creatively)
People who have products, etc.
that will be of interest to your
audience
People who match your audience
demographics
© Web Media University 2013. All rights reserved.
26. Get More Followers
Encourage existing connections
to follow you
Look up new connections and
follow them
Encourage subscribers of your
RSS feed and/or your
newsletter to join you
Add a follow button to your
website
Add a pin button to your website
© Web Media University 2013. All rights reserved.
27. Best Pinning Times
Saturday mornings
Weds mornings
2PM – 4 PM EST
8 PM – 1 AM EST
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28. Post Good Content
According to Pinerly.com:
A call-to-action pin
description sees an 80%
increase in engagement
Tutorials, DIY guides, and
recipe pins see a 42%
higher click-through rate
Pins related to trending
topics see an average 94%
increase in click-through
© Web Media University 2013. All rights reserved.
29. Content Rules of Thumb
20% of your time “pitching”
your products or services,
showcasing your expertise,
your mission, brand, value
proposition, case studies,
testimonials etc.
80% of your time: creating
desire through visually
stunning, interesting, and
inspirational content
© Web Media University 2013. All rights reserved.
30. Takeaways
Who is your audience and how do you want them
to perceive your company/products?
How much time can you devote?
What will be your call-to-action?
What’s your goal for these efforts?
How will you measure and track your progress?
What kind of content should you create?
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31. Web Media University
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33. Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
WebMediaUniversity.com
Phone: 513-204-9324
michelle@webmediauniversity.com
© Web Media University 2013. All rights reserved.