Women Who Tech Video Activism

Video Activism Women Who Tech TeleSummit: May 12, ‘ 09 1pm PST, 3pm CDT, 4pm EDT, 9pm GMT Panelists: Matisse Bustos Hawkes, WITNESS Erica Priggen, Free range Studios Ramya Raghavan, YouTube Moderator: Shirley Sexton, See3 Communications www.WomenWhoTech.com

Introductions www.WomenWhoTech.com

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WITNESS

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Free Range Studios

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The YouTube Nonprofit Program

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],See3 Communications

What impact does the widespread adoption of broadband have on social organizing via the Web? How does this vary globally? www.WomenWhoTech.com

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Convergence of access and tools

www.WomenWhoTech.com Example: Bloggers circulate http://www.youtube.com/watch?v=_QAlgCTxsyk

www.WomenWhoTech.com Nonprofit Example: The Hub http://hub.witness.org/en/node/11889

How do you determine your goal(s) and what the role of video will be in reaching your goals? www.WomenWhoTech.com

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],Strategic goal drives your tactics

www.WomenWhoTech.com http://hub.witness.org/en/BoundByPromisesExcerpts Nonprofit Example: Advocacy

www.WomenWhoTech.com http:// www.savesfbay.org/bayvsbag Nonprofit Example: Viral

How important is production value of online video vs. strong content and storytelling? www.WomenWhoTech.com

www.WomenWhoTech.com Core values which are communicated through stories. Stories populated by archetypal characters different than those we find in “reality”: the hero, the wise old man, the nemesis, the trickster. Clear information delivered in humorous, intelligent, and nuanced ways. Complex issues simplified and made approachable through entertaining storytelling devices. What does make us act?

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Storytelling DIY

www.WomenWhoTech.com Nonprofit Example: The Story of Stuff http://www.storyofstuff.com

How can you include interactivity in online video? www.WomenWhoTech.com

www.WomenWhoTech.com How to Add Call to Action ,[object Object],[object Object],[object Object]

www.WomenWhoTech.com Nonprofit Example: thatsnotcool.com www.thatsnotcool.com/TwoSidedStories.aspx?Title=TEXT+MONSTER

www.WomenWhoTech.com Nonprofit Example: charity:water ,[object Object],[object Object],[object Object],[object Object]

www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources

Women Who Tech Video Activism

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Women Who Tech Video Activism