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Experience
in using social media
28 May 2013
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Main specialisation in SEM = SEO+SEA+SMO
Social focus
o ICT enabling people with disabilities during education, job seeking and
employment
o Special interest in basic ICT and ICT-based assisted technology (AT) skills
training
o We coordinate 3 projects:
2 KA3-ICT projects (ViPi – basic ICT skills trainings, SGSCC – post ViPi
focused on social competence training using ViPi tools)
1 Leonardo Da Vinci Development of Innovation Project (ATLEC – ICT
based assisted technology knowledge)
About us
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
What do we want to disseminate as a project?
Updates on our project work: news current affairs of projects
Surveys or analyses we prepared.
Final deliverables that are ready to go out: downloads, software
Organisation of an event, either local or European
Presentations made at events
Pictures of events
Videos of the project and or of events
Reaching out to press/media
Other ideas?
What?
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Twitter app + aggregators like TweetDeck
Slideshare
Facebook
YouTube
Mailinglists
Social media analytics tools
It's not the number of tools that counts,
it's what you do with it.
Social media
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Enlarge lifespan communication window
Projects need critical mass of audience on som
How to keep Facebook, Twitter pages/profiles alive
Projects need communication from all partners
Underestimation of good old e-mailings
Database of stakeholders and gatekeepers
Challenges
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Appoint one communication responsible
Centralise all communication
Add communication roadmap + roadbook
Know the tools your partners use
Press
Stay visible
Advise
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Contact details
Mr. Bernard Van Isacker
Business consultant
Mobile: (B) +32 496 334056
Mobile: (GR) +30 6942 868812
Phone: +32 51 568570
E-Mail: bernard@phoenixkm.eu
Contact us

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Bernard Van Isacker - PhoenixKM - Experience in social media

  • 1. Experience in using social media 28 May 2013
  • 2. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu Main specialisation in SEM = SEO+SEA+SMO Social focus o ICT enabling people with disabilities during education, job seeking and employment o Special interest in basic ICT and ICT-based assisted technology (AT) skills training o We coordinate 3 projects: 2 KA3-ICT projects (ViPi – basic ICT skills trainings, SGSCC – post ViPi focused on social competence training using ViPi tools) 1 Leonardo Da Vinci Development of Innovation Project (ATLEC – ICT based assisted technology knowledge) About us
  • 3. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu What do we want to disseminate as a project? Updates on our project work: news current affairs of projects Surveys or analyses we prepared. Final deliverables that are ready to go out: downloads, software Organisation of an event, either local or European Presentations made at events Pictures of events Videos of the project and or of events Reaching out to press/media Other ideas? What?
  • 4. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu Twitter app + aggregators like TweetDeck Slideshare Facebook YouTube Mailinglists Social media analytics tools It's not the number of tools that counts, it's what you do with it. Social media
  • 5. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu Enlarge lifespan communication window Projects need critical mass of audience on som How to keep Facebook, Twitter pages/profiles alive Projects need communication from all partners Underestimation of good old e-mailings Database of stakeholders and gatekeepers Challenges
  • 6. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu Appoint one communication responsible Centralise all communication Add communication roadmap + roadbook Know the tools your partners use Press Stay visible Advise
  • 7. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu Contact details Mr. Bernard Van Isacker Business consultant Mobile: (B) +32 496 334056 Mobile: (GR) +30 6942 868812 Phone: +32 51 568570 E-Mail: bernard@phoenixkm.eu Contact us