5 key-rules-to-follow-when-naming-a-startup-company

1. 5 Key Rules To Follow When Naming A Startup Company - 03-14-2013
by newmedia - Wealth Magnate - http://topimnews.wealthmagnate.com
5 Key Rules To Follow When Naming A Startup Company
by newmedia - Thursday, March 14, 2013
http://topimnews.wealthmagnate.com/5-key-rules-to-follow-when-naming-a-startup-company/
Ever since we entered the informational era and the internet started dominating the world being the most
important media, we also went into the "Startup Company" age.
Although online business has its challenges as well, it is a dozen times easier to startup your company
online than offline, which is why companies started showing up all over the place. Some of them named
really bad, while others would remain remembered forever, mainly because of their cool names.
Naming a startup company turned out to be harder than we tough, so we prepared the "5 key rules to
follow when naming your startup company" for you.
1. You're not naming a startup, you're naming a brand.
It is known that most entrepreneurs go wrong about the name at the very beginning. If you have a name
already in mind, while it may be your first instinct to see if the domain name is taken, that's the last thing
you should do.
Your company name is exactly as important as your own name... may be even more. Even if your desired
domain name is not available, you should not just add some random letters and try to get as close to the
name you had in mind as you can, but to think about your brand name in the context of the real world, not
among other startups or as a URL. Come at the name from every possible angle, make lists of adjectives
and the human qualities you want to emulate.
2. Make the right first impression.
Your name should create a first impression that’s positive, intriguing and clear. Additionally it should be
easy, nice and simple to get your customers remember it the first time they hear about your company.
Your name could either drive traffic to you, or drive it away. This is where intentional misspellings or
extra "Z"s could be a significant hindrance.
But most of all you have to come up with a unique name, even if you have to spend some more money to
buy the already taken domain.
3. Don't create conceptual or technical hurdles.
"You don’t need a big idea for your name. You need a name for your big idea." I think this quote
explains it very well you don't have to make your life harder by naming your startup company something
that would take two days to explain to people asking about it. If you have to constantly explain the
meaning or the pronunciation of your name to people, especially people who you pitch to, that's a major
hurdle.
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2. 5 Key Rules To Follow When Naming A Startup Company - 03-14-2013
by newmedia - Wealth Magnate - http://topimnews.wealthmagnate.com
You name should describe pretty clear what you and your brand are trying to accomplish along with
exactly what you do.
4. When necessary, be descriptive.
Descriptive doesn't mean boring, especially if your startup is in a niche or technical field. Another big
reason to avoid the early pitfalls of checking domain name registries is because a company name you've
invented that's unavailable could be paired with a simple descriptive word to create your final, custom,
website name
5. If it ain't broke, don't fix it.
Let's say you already have a startup name, but a shift in your company's focus arises and you feel the
name should change. This is ultimately a judgement call, but if your current company name is not tied to
an individual product, and your overall brand identity and values have not changed, your current name
may be just fine.
As I already said int the beginning naming is hard. It is not an exact science, or a pattern you could follow
to make sure you won't go wrong with it. It is something that should make you more popular easier, yet at
the same time is nothing to spend 20 years thinking on.
If you spend time at the beginning thinking about the one thing you want your company to do, who your
audience will be, and your competitors' names, you're on the right track. When you have your final
candidates for a name, just be sure to Google them and check what Google Images comes up with.
This post was inspired by Entrepreneur.com
Picture credit - Mashable
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