The Head Over Shoulders Campaign would use present day media to help storytellers gain fame and fortune, while ringing in revenues!

1.  Team Name – Animators
 Team Members
 Institute- Welingkar Institute of Management Development
& Research, Mumbai
 Institute- Management Development Institute-Gurgaon

2.  Name of the Company-
www.headovershoulders.com
 Punch line- A hero inside every head.
 Domain – Website
 Logo -

3. Idea
 We plan to start a website which is a collection of stories, writings
poems and compositions posted by people
 A lot of people have stories to tell. People are creative- they are
writers, poets, song composers.
 So we would approach people and ask them to send their
stories, poems , writings and other creative stuff.
 People can email their stories to us, send their videos, life
experiences.
 We ask for 50 percent ownership from them and pay them in
return.
 We can have online competitions like best story, best poem , best
video etc. which will be judged by people through online voting.
 How is the idea different – There is no website dedicated to
creativity and it provides a platform to people to showcase their
talent.

4.  In India story telling unfortunately is very expensive.
 Most people are not tech savvy enough to start their blog.
 In a way we are outsourcing blogging.
 People will get a platform t o showcase their talent and
through the online competitions we can even have the next
INDIAN IDOL.
 People can earn money from the stories or other creative
stuff that they send
 Even if a person knows how to blog he finds it very difficult
to generate traffic as Search Engine Optimization requires
extensive study and many do not want to spend money on
registering their domain or pay search engines to rank their
blog higher up in the search list.

5. The Solution
 We do all the technical work on behalf of the people who are not
well verse with the technicalities of starting the website or blogs
but are immensely creative.
 We do the all the SEO and pay google and other search engines to
rank our website on top of the list.
 This will save people of the trouble of starting or maintaining their
websites.
 The online competitions will make people more engaged in the
process.
 The stories etc can be liked or disliked by people on facebook and
other social networking sites as well.
 The main competition is google itself where it provides
www.blogspot .com to start free blogs and allow people to earn
money through google adsense.

6. What would attract the
customers.
 The customers will come to us because they
want to showcase their talent.
 They have a lot of experiences and other stuff
that they would like to share with others.
 They get paid for the stories that they send and
don’t have to pay for publishing their story as
story telling is extremely expensive nowadays.
 Customers would not like to take trouble for
starting a website or blog and a story or their
compositons would be published under their
name.

7. Marketing
 The advertisements will be put up on various social networking
sites like facebook, orkut etc. as millions of people visit these
websites
 It’s important that our website ranks the first on the search lists of
the search engines like google.
 Online competitions like best story, best compostition will
promote the website as those who are voting for the compostions
would also like to send in their own entries.
 Advertisements on television would also be done .
 Even in schools, colleges we can organize competitions such as
best story, best song , best compositions etc.
 Positioning- Our Punch line – “Hero Inside Every Head.” says that
every person has been a hero at some point of time in his life and
it’s the creativity that he has, that makes him a hero.

8. Revenue Model
 Most of the Money would be earned through online
advertisements
 As our website would be ranked first in the search
list, it would generate a lot of traffic on the website.
 We can have tie-ups with various movie production
houses as the Bollywood can use the story, songs
, compositions for their movies.
 The production houses will have to purchase the
rights of the story to from us and this can be another
revenue source.
 We can have tie- ups with comic book companies like
Amar chitra Katha. The comic books can purchase
our stories and publish them in a comic strip form.