This document discusses online giving statistics from 2000 to 2011, crowdfunding principles and how it works. It provides tips for crowdfunding campaigns including setting goals, using video, influencers, rewards and the benefits of all-or-nothing funding models. Key points covered are that online donations grew from $250 million in 2000 to $25 billion in 2011, crowdfunding relies on microdonations to reach larger goals, and video, influencers and rewards can help engage donors and increase donations.