1. Social Communications Strategy
and the IBM Sametime Roadmap
Volker Jürgensen | Architect, IBM Social Communications
volker.juergensen@de.ibm.com
© 2013 IBM Corporation

2. Disclaimers
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal
without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction
and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or
legal obligation to deliver any material, code or functionality. Information about potential future
products may not be incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a
controlled environment. The actual throughput or performance that any user will experience will
vary depending upon many factors, including considerations such as the amount of
multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the
workload processed. Therefore, no assurance can be given that an individual user will achieve
results similar to those stated here.
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3. Introductions
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4. Agenda
 Social Communications Matures
 Sametime in 2012
 The Roadmap
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5. Social Communications:
Shifting from Reach to Relevance
dial tone presence relevance
I am
available
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6. New, more effective ways to connect and interact
Unified Communications Social Communications
Who we Ask the people you know (on Know who can help
communicate your contact list) if they know - across the enterprise -
with someone who can help through profiles, microblogs,
activities and shared content
How we Instant message, phone call, Post to a wall, blog, wiki, forum,
communicate video, email microblog, activity, comments,
with each other shared files, instant message, phone
call, video, online meetings, etc
What we Frequent disruptive requests Share content to address low value
communicate for low value content questions, minimizing disruption and
about leading to higher value interactions
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7. A Personal Example:
One shared file – Eliminated 84 requests in a 2 month span
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8. Communications is more powerful in a Social Business context
Tuesday, 3pm
“Sametime as a Basis for
Social Collaboration”
Thursday, 11:15am
“Customer Experience in
the Contact Center”
Wed, 11:15am
“Powerful, Engaging, and
Visual Social Communications”
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9. IBM Sametime's open, standards-based approach makes it easy
to incorporate communications into your Social Business
Session Date / Time Title
AD107 Tue @ 1:30 Delivering Customer Experience Excellence via the Sametime Proxy
Spot 105 Tue @ 5:30 Collaboration Re-invented: Interactive Tables and Videoconferencing
ID108 Wed @ 1:30 Social Collaboration in the Real World
ID405 Wed @ 4:15 Taking Sametime to the Edge: Deploying a Collaborative Extranet
Social Communications:
BP302 Wed @ 5:3
A Roadmap to Connecting Sametime with Everything
Using the IBM Sametime Proxy SDK:
AD109 Thur @ 11:15
Portal, Connections, and Beyond
Customer Experience in the Contact Center:
Spot 109 Thur @ 11:15
Social Business is the Answer
BTW: You can't do this with your Notes entitlement!
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10. Agenda
 Social Communications Matures
 Sametime in 2012
 The Roadmap
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11. Sametime in 2012
Rich Mobility Social Networks Cloud
Communications
Vantage for IBM Sametime IBM Connections Suite
● Malware, SpIM prevention ● IBM Sametime Advanced
● Real-time inspection & filtering ● IBM Sametime Unified Telephony Lite
● Event archiving for ediscovery ● IBM Connections
● Ethical walls & role-based policies ● IBM FileNet Content Manager (limited use)
New & Enhanced Mobile Apps IBM SmartCloud for Social Business
● IOS: Chat & Meetings Now featuring Sametime Meetings
● Android: Chat & Meetings ● A single, consistent user experience
● BlackBerry Meetings ● Integrated with Connections Files
● Network Health Indicator
● Remote Control
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12. A powerful ecosystem supported by a standards-based platform
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13. Key partners 'in the building'
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14. Agenda
 Social Communications Matures
 Sametime in 2012
 The Roadmap
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15. The goal for this year is to infuse the Sametime platform with the key
elements of the Social Communications vision.
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16. Rich Communications
A next-generation media framework plus improvements to Sametime
Unified Telephony™ and Sametime Unified Telephony Lite™.
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17. To deliver on Social Communications, we focus on four areas:
Rich
Mobility Social Networks Cloud
Communications
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18. Video in IBM Sametime today
Today
 Basic packet switcher
 Active speaker switched video
 H.264 AVC Video Encoding
 Desktop only
 Client-side recording
 Single instance deployment model
 Only Sametime endpoints
 Advanced video capabilities require
3rd party solutions
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19. Coming soon: The only solution you'll need for 'desktop' video
Today Future
 Basic packet switcher  Highly Scalable, Software MCU
 Active speaker switched video  High Definition Continuous Presence Video
 H.264 AVC Video Encoding  Industry leading H.264 SVC encoding
 Desktop only  Browser, Rich, and Mobile clients
 Client-side recording  Server & Client side recording
 Single instance deployment model  Geographic distribution with automatic MCU cascading
 Only Sametime endpoints  Dial out to audio bridges (via gateway)
 Advanced video capabilities require  Supports Polycom SVC-based hardware end points
3rd party solutions  Backward Compatible with older Sametime clients
 Maintains existing integration into 3rd party systems
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20. Mobile audio & video makes Sametime a viable alternative to
traditional audio conferencing
Voice & Video on mobile devices
 Video enabled mobile meetings
 Voice & Video chat
 Softphone (w SUT or SUT Lite)
Mobile meeting enhancements
 Additional social integration
 Integration with file/document management
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21. Rethinking mobile meetings to eliminate unproductive 'rituals'
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22. DEMO
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23. The tightest integration with the industry's leading enterprise
social networking platform...
Today
 Presence-enabled Profiles
 Sametime status bar in Connections
 Shared business card
 Ask questions or issue polls to Connection
Community members in real time
 Save Sametime chat transcript to Activities or Communities
 Find shared Activities from Sametime
23 © 2013 IBM Corporation

24. ...will just get better
Future
 Video Chat Widget for Communities
 Meetings Widget for Communities
 Persistent Group Chat widget for Communities
 Integration of Meeting libraries and Connections Files
 Search Profiles from Sametime client
 Publish announcements as microblog postings
24 © 2013 IBM Corporation

25. SmartCloud for Social Business will benefit from planned
communications enhancements
Future
 Browser-based chat client
 Mobile instant messaging
 File transfer, screen capture
 Audio conferencing
 Server side recording
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26. Tailored Private Cloud Solutions from IBM Global Technology Services
A foundation for a complete Social Communications suite via the private cloud
 Phased transition to cloud-based telephony
Built on enterprise-grade software components
 Feature rich telephony with IP-PBX
 IBM Sametime and Sametime Unified Telephony
 IBM Unified Messaging
 Video integration
Integrate deskphones, softphones on PCs, smartphones, and tablets
Provide secured network connectivity
 Voice, video and data
Support for flexible configurations
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27. Sametime is getting a major makeover!
A modern user experience; platform, feature and usability
enhancements; improved serviceability and deployment and
miscellaneous fixes.
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28. A modernized user experience
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29. What should you do now?
Get answers to all your questions about deploying Sametime today
Customer CUST103 Australian Bureau of Statistics: Powerful, Engaging, and Visual Social Communications
Customer CUST101 Continental: Unleashing a Smarter Workforce with IBM Sametime for Social Collaboration
Communications JMP206 IBM Sametime Unified Telephony QuickStart Deployment
Communications BP302 Social Communications: A Roadmap to Connecting Sametime with Everything
Communications ID406 Best Practices in Sametime Voice and Video Deployment
Communications ID405 Taking IBM Sametime to the Edge: Deploying a Collaborative Extranet
Mobile ID402 IBM Sametime Mobile Instant Messaging and Meetings
Mobile JMP205 From Zero to Mobile Hero: IBM Sametime 8.5.2 IFR 1 Mobile Access Server Install
Meetings ID404 best Practices for IBM Sametime Meetings Deployment End-to-End
Integration AD109 Using the IBM Sametime Proxy SDK: WebSphere Portal, IBM Connections and Beyond
Integration AD107 Delivering Customer Experience Excellence via the IBM Sametime Proxy
Integration AD108 Social Collaboration in the Real World
Deployment SHOW400 If it Fits, It Ships! Getting the Most out of your IBM Sametime Client Install
Deployment BP301 Rock Solid IBM Sametime for High Availability
Deployment SHOW104 Demystifying your IBM Sametime Deployment with Configuration Validator
Deployment JMP204 IBM Sametime 8.5.2 IFR 1 Architecture and Deployment Workshop
Administration ID403 IBM Sametime Systems Console: One-Stop Sametime Administration
Learn about what's coming in Sametime tomorrow
Technology ID401 What's Next in IBM Sametime
Technology SPOT105 Collaboration Re-Invented: Interactive Tables and Video Conferencing
Communications INV302 Face It, We Need to Talk! Rich Media in IBM Sametime
Communications ID407 Seeing is Believing: Advanced Video Technology for IBM Sametime
29 © 2013 IBM Corporation

30. Legal disclaimer
© IBM Corporation 2013. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication,
it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice.
IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced
in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any
way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other
results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance
characteristics may vary by customer.
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