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SO WHAT IS ACCOUNT DEVELOPMENT COACHING? 
…it’s NOT sales training…it enhances sales 
training 
…it’s a RESET of your thinking 
…because it’s a DIFFERENT APPROACH that 
is: 
• Faster 
• More Collaborative 
• More Systematic 
• And highly focused on short… 
and long-term sustainable growth
IT’S COACHING THAT GIVE YOUR TEAM PERSPECTIVE ON… 
Aligning your differentiators with the 
client’s business and political issues 
Connecting with target clients in 
diverse ways 
and 
Leveraging The Connection Process to 
create sustainable revenue
WHAT IS THE CONNECTION PROCESS? 
Our methodology designed to help businesses 
grow in a faster, more collaborative, and intelligent 
way 
1. Identifying “Smart” Clients 
2. Aligning with a “smart” 
client’s business & political 
issues? 
3. Developing multiple paths 
to connection 
4. Leveraging all of this to 
ultimately connect and 
engage 
Emphasis on SKILL DEVELOPMENT
SOME DEFINITIONS 
“SMART” CLIENTS 
● Are looking for impact and comprehensive solutions…not just services 
● Open to a diverse array of paths to help them compete 
● Seek knowledge, wisdom and insight…not just experience resumes 
BUSINESS & POLITICAL ISSUES 
● Things happening inside/outside companies and industries that effect decisions. 
● They take into account constantly evolving needs within the following: 
o Clients 
o Competitors 
o Stakeholders (and investors) 
o Staff 
o Profit/Operational model 
PROJECT/SCOPE DELIVERY PARTNERS 
● Embedded in your target clients 
● Understand the decision making and the business & political issues 
● Bring alternative perspectives on the target client’s decision making and structure
HOW WE ENGAGE 
We coach your team and model behaviors through a variety 
sessions 
INTERNAL COACHING 
● Entire Select Team 
● Small Groups 
● 1-on-1 Call Scripting Sessions 
● 1-on-1 Meeting Effectiveness 
Sessions 
EXTERNAL FACILITATION 
● Blitz Meetings 
● Meetings-behind-the-meetings 
● 1-on-1 Shoulder-to-shoulder 
Client Activities 
● Episodic Owner Coaching 
> Project Managed Sessions 
> Focus on Skill Development 
> Software that supports and guides the approach
PROJECT MANAGED SESSIONS 
Aggregate and prioritize both the strategic 
and tactical tasks that come out of using the 
Connection Flywheel Software and The 
Connection Process 
Keeps your team focused on the 
“TOP 20%” TACTICS FOR RESULTS…

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Account Development Coaching - How it Works

  • 1.
  • 2. SO WHAT IS ACCOUNT DEVELOPMENT COACHING? …it’s NOT sales training…it enhances sales training …it’s a RESET of your thinking …because it’s a DIFFERENT APPROACH that is: • Faster • More Collaborative • More Systematic • And highly focused on short… and long-term sustainable growth
  • 3. IT’S COACHING THAT GIVE YOUR TEAM PERSPECTIVE ON… Aligning your differentiators with the client’s business and political issues Connecting with target clients in diverse ways and Leveraging The Connection Process to create sustainable revenue
  • 4. WHAT IS THE CONNECTION PROCESS? Our methodology designed to help businesses grow in a faster, more collaborative, and intelligent way 1. Identifying “Smart” Clients 2. Aligning with a “smart” client’s business & political issues? 3. Developing multiple paths to connection 4. Leveraging all of this to ultimately connect and engage Emphasis on SKILL DEVELOPMENT
  • 5. SOME DEFINITIONS “SMART” CLIENTS ● Are looking for impact and comprehensive solutions…not just services ● Open to a diverse array of paths to help them compete ● Seek knowledge, wisdom and insight…not just experience resumes BUSINESS & POLITICAL ISSUES ● Things happening inside/outside companies and industries that effect decisions. ● They take into account constantly evolving needs within the following: o Clients o Competitors o Stakeholders (and investors) o Staff o Profit/Operational model PROJECT/SCOPE DELIVERY PARTNERS ● Embedded in your target clients ● Understand the decision making and the business & political issues ● Bring alternative perspectives on the target client’s decision making and structure
  • 6. HOW WE ENGAGE We coach your team and model behaviors through a variety sessions INTERNAL COACHING ● Entire Select Team ● Small Groups ● 1-on-1 Call Scripting Sessions ● 1-on-1 Meeting Effectiveness Sessions EXTERNAL FACILITATION ● Blitz Meetings ● Meetings-behind-the-meetings ● 1-on-1 Shoulder-to-shoulder Client Activities ● Episodic Owner Coaching > Project Managed Sessions > Focus on Skill Development > Software that supports and guides the approach
  • 7. PROJECT MANAGED SESSIONS Aggregate and prioritize both the strategic and tactical tasks that come out of using the Connection Flywheel Software and The Connection Process Keeps your team focused on the “TOP 20%” TACTICS FOR RESULTS…