WaveCloud's Wednesday Webinar Series. This webinar is for authors seeking answers to Print-on-Demand questions they might have. What is print on demand?

1. Self-Publishing Wednesday Webinar:
What Every Self-Publishing
Author Should Know About
Print-On-Demand
Bill Van Orsdel
(303) 974-7845
Bill.VanOrsdel@WaveCloud.com

2. Checklist:
ü You have researched your target reader
ü You have researched your genre
ü You have or are creating an ebook
ü You want to reach the broadest audience possible
ü Fiction or nonfiction book
Before we get started…

3. — WaveCloud is an Author Services platform
and an ebookstore
— Helping writers become successful authors
is our #1 priority
— Not a “How To Do”, but a “What To Do”
— Watch this webinar: What Every Self-
Publishing Author Should Know About Print-
On-Demand
A word from our sponsor
Bill Van Orsdel
WaveCloud
CMO

4. Key Points
A. Every author can benefit from a Print-On-Demand setup
— Reach more readers
— Look more professional
B. Print-On-Demand setup isn’t very expensive
C. Print cover requires more work and elements
D. Setup in both CreateSpace™ and Ingram
E. Pick a single common trim size for both
F. Price your Print-On-Demand correctly
CreateSpace is a trademark of On-Demand Publishing LLC.

5. Depending upon the genre, many of your readers
will prefer to read the print version of your book
— Goal: Reach more readers by offering the format they prefer
— More readers = more sales = more positive word of mouth =
more sales
— Bonus: looks more “professional” to browsers if you have
both a Print and eBook version
Why does POD matter?

6. — No print inventory to purchase
POD setup isn’t expensive
Create more content for the back cover $0
Add an interior layout “format” to your
conversion request
$75-$150 more
Add a print book cover to your ebook
cover creation request
$100-$200 more
Ingram setup fee $45-$75
CreateSpace setup fee $0

7. Print covers require more work and
more elements
Different from an eBook
— Fiction – Logline & Hook
— Nonfiction – State the Benefit Promise & Credentials
— Continue front cover image/theme/palette throughout the book
spine and back cover
— List the genre (for proper shelving) on back of book
— Valid EAN barcode, inclusive of price & ISBN
— Look at competing book genres and see if they are including the price and
ISBN on the back of their book to help you determine
— Spine width is dependent upon the print layout’s # of pages

8. Where to setup your POD
— CreateSpace™
— “In Stock” in Amazon™ store, and shows up on your book sales page as
an available format option
— DON’T select expanded distribution when setting up POD
— IngramSpark or Lightning Source
— Orderable in U.S. bookstores
— Wider selection of discount & return options than CreateSpace™
— IngramSpark is easier/cheaper than Lightning Source, but does not offer
as many discount options
— You may have trouble getting accepted by Lightning Source
Disclaimer: This site is not affiliated with or funded by Amazon.com. Amazon is a trademark of Amazon.com Inc or its affiliates

9. Pick a Trim Size from the
CreateSpace™ Industry Standard
Trim Size White Paper Pages Cream Paper Pages
5 x 8 inches 24 - 828 24 - 740
5.06 x 7.81 inches 24 - 828 24 - 740
5.25 x 8 inches 24 - 828 24 - 740
5.5 x 8.5 inches 24 - 828 24 - 740
6 x 9 inches 24 - 828 24 - 740
6.14 x 9.21 inches 24 - 828 24 - 740
6.69 x 9.61 inches 24 - 828 24 - 740
7 x 10 inches 24 - 828 24 - 740
7.44 x 9.69 inches 24 - 828 24 - 740
7.5 x 9.25 inches 24 - 828 24 - 740
8 x 10 inches 24 - 440 24 - 400
8.5 x 11 inches 24 - 630 24 - 570
Trim size – the measurement of the book’s front cover

10. Price your POD version competitively
• What is your genre & competition doing?
• Competition as in, what are the other leading authors in
your genre doing with pricing for their ebook and print
book?
• Use this as a guide for trim size selection
• Remember Amazon will show the ebook price as a
discount from your print price
eBook List Price:

11. Final Recommendations:
A. Every author can benefit from a Print-On-Demand setup
— Reach more readers
— Look more professional
B. Print-On-Demand setup isn’t very expensive
C. Print cover requires more work and elements
D. Setup in both CreateSpace™ and Ingram
E. Pick a single common trim size for both
F. Price your Print-On-Demand correctly

12. — Enjoyed
this
webinar?
WaveCloud
has
more
online!
Addi<onal
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WaveCloud Self-Publishing
Wednesday Webinar Series:

13. Questions?
Bill Van Orsdel
(303) 974-7845
Bill.VanOrsdel@WaveCloud.com