3. Objectives with email marketing
Alan would use an email marketing service for:
Marketing Specials of the day on the menu
Allowing customer to place an order
online
Reminding customers about catering
options for 10+ people for parties,
weddings, etc.
Sending special emails targeting brides
with offers for wine and cake tasting
parties
Inviting VIPs to “best customer events”
Offering to cater office Christmas parties,
summer picnics, etc.
4. Emailing List
It is necessary to have an email marketing
service that will reach out to every segment in a
timely matter and be effective at the same time.
There will be segmentation done on
brides based on their wedding month, and
12 emails will be sent out per wedding
campaign.
A special reminder email would be sent
out to those who have previously done
business with Alan's. These emails would
be used to remind customers of a special
date or purchase so that they can choose
Alan's again.
For instance, a birthday reminder to
remind the customer to choose Alan's for
their birthday cake.
Alan's customer database is
approximately 200,000 people.
Emails will be sent out to the lunch
crowd twice weekly.
6. Email Template
Predesigned Templates
Easy to Use Interface
Social Media Intergration
Ability to Code Your Own Template
Mobile Device Obtimization
MailChimp Constant Contact
YES
YES
YES
YES
YES
YES
YES
YES
NO
YES
Designing the email is very important and both services provide a simple and
easy to use interface; however, MailChimp does provide more templates to use
and allows you to code your own template, which is an advantage to those who
really want to fully customize their email.
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7. Customer Service
Email
Phone
Chat
Webinar
Frequently Asked
Questions (FAQs)
MailChimp Constant Contact
PAID MEMBERS ONLY
NO
PAID MEMBERS ONLY
NO
YES
YES
YES
YES
YES
YES
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8. Reporting & Analytics
Both MailChimp and Constant Contact are both
integrated with Google Analytics
MailChimp Constant Contact
Tracks ROI, conversion rate,
revenue, and bounce rate.
See where in the world your
subscribers are located.
Shows how many emails were
delivered.
Shows how many people opened
your email.
Easy to read and graphs.
Tracks ROI, conversion rate,
revenue, and bounce rate.
Contact growth report to see how
much the user’s list has grown .
Track your mobile email open rate,
and compare it to your audience’s
desktop opens.
11. Conclusion
After extensive research, I believe that MailChimp is
the better option out of the emailing services. They
have a easy to use interface, which is perfect for
beginners. There are also many templates to choose
from to get your email the way you want it. There's also
a variety of ways to segment your target audience
making it easier to get your message across.
Additionally, MailChimp is a cheaper solution and can
still get the job done.