1. A mobile marketing toolbox that powers up monetization,
loyalty and consumer engagement for brands and
publishers across four screens

2. Problem
1. Mobile Marketing Is Underperforming
“Traditional” mobile advertising like banner-ads is failing, real- I&
eal RO e!
performance is very poor. Brands need to learn how to execute in the No R ed Spac
t
sense of new mobile marketing strategies. Limi
Premium publishers and brands shouldn't have to rely on ad-networks
to do interesting things in mobile and increase their monetisation
2. The Evolution of Brands Mobile Strategies
in
po wer s!
After investing in the development of mobile app inventory, the s hand
g
brands then focused on growing their user base. Now it is time P uttin lisher
b
to monetize this medium... th e pu

3. Warply is the Solution
A cloud based mobile marketing
toolbox, that enables brands,
agencies and publishers to
directly send interactive mobile
marketing campaigns to their
customer in their context, in the
most appropriate moment

4. HOW IT WORKS
1
Create, Segment and Send
Campaigns
2
Push Notification wakes
up App and Displays
HTML5 Campaign
3 User performs desired
action with a “1-Click
functionality”
1 Click Direct
Geodata Demographics Usage Data Actions Payments
(Call, SMS, Mail)
Social Data Preferences and Behavioral Data
Voting Rich
Content

5. The Inbox
Your New Direct Communication Channel!
Train your users to return
into the app periodically to
check for new updates.
Con
how trol wh
long en a
Cam Use nd f
rs c o
paig
ns an s r
Inbo in thei ee
x r
Implement the Inbox in your APP
without having to change the
Design

6. Responsible Communication
Warply presents the Silent Push
Silent Push
Deliver campaigns in
the inbox without
waking up the users
device
VS
Traditional Push
Push notification
wakes up the devices
with an alert and sound

7. Segmentation
Behavioral
Facebook Geolocation/
Targeting API Calls
Demographics Geofencing
Custom Tagging
Target using full scope Set up consumers personas Send campaigns to specific Take advantage of existing
of facebook derived from user behavior geographical areas user data by integrating
demographics through inside the APP and based (geolocation) OR into your CRM or database
the embedded on interaction with create a radius around your or set up automatic
facebook connect previous campaigns point of interest and campaigns based on
trigger the campaign as preconfigured Business
soon as the user walks in Intelligence rules.
(geofencing).

8. One Click Actions
Down with clicks -
Up with Participation!

9. Cloud Control
Access your app dashboard anytime
and check your campaigns status
and expiration dates
Create and manage campaigns
directly within the interface

10. Scanned Material
Give a new utility to your app by running branded QR campaigns
Trigger campaigns within your app by scanning the QR Codes.
Turn traditional print media to
interactive multi-media with
video and rich content.
Put QR Codes in shop
windows to Scan-and-
Check-In at stores for
Personalized Service

11. Payments and Coupons
Perform purchases and redeem coupons directly though the application
One-time Voucher Code
Registration for the Offer
Time/Place
Mobile Wallet
Dependencies
Support
Proof of
Apple Passbook Presence
Integration
Scanned
Physical and Material
Virtual Goods

12. Advanced Analytics
Mobile Analytics for
Publishers
Real time monitoring of your app and
campaign’s performance. Track your
customers from the moment they receive
any campaign to the moment they enter
your store and make a purchase.
n
l able i
Als o avai ustry
clas sic ind !
formats

13. Modular Implementation
Integrating any Warply SDK flavor, enables your
app to perform various functionalities separately
or all at once!
Small Size SDK
No more bad appstore
reviews on large app
download sizes.
Warply SDK provides
seamless integration,
minimal external library
dependencies and
ships only stuff you need.

14. Campaigns Over Multiple Apps
Differentiation from long tail marketing solutions
Unique Localized Relate your
Premium
Engaging App Brand to
Ads
Concepts Inventory Premium Apps
Choose from country
Deliver personalized, rich Fresh and unique Deliver marketing messages
local, premium apps
ads to your customers campaign templates that to your users through luxury
inventory. Address your
through apps they include geolocation, or popular apps that give
clients at their language
actually trust and USE geofencing, interaction your message additional
through their favorite
daily! with printed material and value and increase trust!
apps.
many more concepts.

15. Campaigns Over Multiple Apps
One Campaign Campaign Throttling
Targets Multiple
Apps
The same Campaign Even if the app user has more
can be sent to than one targeted Applications
multiple Applications installed, only one instance of
in your app inventory the campaign will be delivered.
by Warply Campaign Furthermore, users can limit
Management Server the total number of
campaigns they will get each
week

16. Marketing Support
Our Experienced Team of Marketeers Will:
Advise you Support Your Assist you on
on Efficient Campaign Choosing Apps
Campaign Creation from App
Targeting Inventory
Our account managers have Warply team supports you through Your Warply assigned account
accumulated knowledge from the entire phase of creating and manager will assist you on mobile
various campaigns using Warply’s running sophisticated campaign property selection and efficient
sophisticated targeting concepts such as vouchers, time media planning in order to achieve
mechanism. Therefore they can dependent coupons, location maximum conversion rates
guide you through the dos & based and proximity campaigns through proper segment targeting.
don’ts of a successful mobile etc.
campaign.

17. Getting Started
Warply SDK Your APP
Integration
1 day

18. A NEW STANDARD FOR ENGAGEMENT
Go Ahead
Communicate with your clients
in their context!
visit us: http://warp.ly
mail us: info@warp.ly
like us: https://facebook.com/warply