1. How I Made & Are Still
Making $500,000 In The
Warrior Forum & Even More
As A Freelance Copywriter
By Mike Hersh

2. Hey Warrior,
Before I say anything else, I want to thank you for putting
your trust in my WSO.
The difference with all the WSO’s out there is they don’t
always have solid proof to show you.
In my case, I don’t have to throw things up in the air
because the proof is right there on the Warrior forum.
I believe that in order to really take action with my system,
you must first see the results I’ve generated in the last two
years on the Warrior forum.
Then, you’ll feel more confident that I’m not like all the
other guys out there just trying to make a quick buck .Truth
is I’ve really made more than $500,000 in the Warrior
forum, where I sell my services for dirt cheap.
Outside the Warrior forum I sell my services for higher
prices, sometimes even x3 the price that I charge Warriors,
so this should get you excited because I’m going to be
sharing with you the exact steps I took to become a really
successful Copywriter.
Today, Warriors are coming back to me again and again,
and they don’t care that I’m charging $297 when others
(Copywriters)starting outare charging $97 for their copy.
That’s the reason why I’m willing to sell the system that I’ve
used to become so successful. I have dozens of repeat

3. customers each month, more than I can handle really, so
there’s no reason for me to worry.
Here’s my Warriors-For-Hire thread link again.
http://www.warriorforum.com/warriors-hire/150683-sales-
letter-copywriter-over-450-satisfied-warriors-many-samples-
testimonials-inside-70-off.html
If you’re seriously going to take action with this system,
make sure to go over all the pages in that thread and learn
what potential customers are asking for and what the best
answers to give them are, in order to close a sale.
I don’t think there’s any better proof to show you than
what I’m going to teach you here.
If it worked for me, it will definitely work for you.
You see, I’m just a regular guy who really had the passion
to make some serious amounts of money online, and I’m
sure that if you’re here reading this, you’re in the same
position I was back then, so we’re pretty much alike.
Now, I want to emphasize the difference between what I
am going to teach you and what other people do, e.g.
affiliate marketing stuff, or any other ways that can make
you “some” money online.
The difference is simple really…

4. By offering such an in demand service, you can rest assured
that money WILL roll into your bank account day in, day
out.
As you establish yourself in the market no one will be able
to stop your customers from coming back to you for
another copy. .
Yup. You heard it right; when you start to get repeat
customers you’ll not be able to stop them because word of
mouth will be working for you.
And when word of mouth spreads, you’ll not be able to
handle all the work that has to be done, trust me.
Personally, I’ve never hired anyone to fill in the spots,
instead, I’ve trained my wife to write in the same way I
write and after just 6 months of training she was able to
write her very first copy. You too can do the same, or you
can simply hire someone experienced and work with them
until you’re completely satisfied with the outcome (and your
customers’ of course).
I’ll talk about hiring more later on, but for now, enough
talking; let’s get to the good stuff…
Where To Start?
Well, the best place to start is to read 20-30 sales letters
per day. In this report, I will go over all the crucial

5. elements that every sales letter should contain, but in order
to write for any imaginable niche (and make more money
whilst at it), you will want to expand your knowledge and
read about 20-30 sales letters each day.
If you don’t have the extra time and you still want to get
started fast you can read 10-20 sales letters per day.
Make sure not to read more, and not to read less.
I’m saying that because this is what I’ve done and that’s
why I’m recommending it to you. After about 15-20 sales
letters you’ll feel that it’s a bit too much for one day, trust
me.
It’s not easy to sit there and read 20 sales letters all in one
day. I know you’re in need for instant money but you have
to take my word on this when I tell you that I too once
needed money even more desperately. And since you want
your brain to learn something new, it’s not a good idea to
overload it with too much information in one day.
Reading more can only confuse you more at the end of the
day and leave you wondering whether this is for you or not,
so make sure that you start with small chunks of about 10-
20, and then moving onto the 20-30 letters per day.
What you’re going to do here is speed learning so please,
please, make sure not to exaggerate and read too much
when you’re just starting out.

6. In your speed learning process, make sure you go for one
niche at a time. DO NOT try to mess with a few niches at a
time, because every niche has its own marketing a sales
positioning, so make sure to choose one niche at a time.
TIP: If you want to make some fast money, go for
the Internet Marketing niche first; because most of
my customers were in the Internet Marketing and
Make Money Online niche, the profits came rolling in
VERY fast.
Where To Find Thousands Of
Sales Letters To Read
I’m sure you know the answer to that…
http://www.Clickbank.com
Now, let me tell you something about Clickbank…
Clickbank is a GOLDMINE for Copywriters starting
out …
Seriously.
All these sales letters divided into organized categories; as
Copywriter starting out, you could not ask for more.
Everything is so easy these days, you don’t need anything
more than your goodwill to make it online and I totally
mean that. Everything is laid out on the table right in front

7. of you, and all you have to do is to learn how “they” make
it, and then do it better, that’s all.
You can find thousands of sales letters in Clickbank’s
marketplace and as far as I can see it, you don’t need any
other site to read more sales letters, but if you’re stiff and
you want to get even better, here are a few other places to
find sales letters that you can read.
Affiliate Networks:
http://www.plimus.com/
http://www.affiliate.com/
http://www.shareasale.com/
Again, you don’t need more than these, trust me.
What To Do Before Reading
Sales Letters?
Reading sales letters without knowing what’s going on
behind the scenes will be worthless.
That’s why I’m going to give you the PERFECT guideline for
the PERFECT sales letter. Call it a sales letter blueprint if
you want.
I KNOW that just by following these following instructions
you’ll be able to produce a killer copy in no time… But, I still

8. want you to read more sales letters because by reading
letters in different niches, you’ll start to get the idea of how
to position any sales letter and how to hook your audience
time and time again with different offers.
How To Read The Sales Letter
Blueprint
You can read the instructions for the perfect sales letter in
two ways…
1. Read once and go for your first try while reading again.
2. Read once BEFORE you start your sales letters reading
day.
Both options are good, doesn’t matter what you pick.
Personally I did option #2 when I got started, but I know
that sometimes it’s hard to wait since you’re in need for
some money.
If I were you though, I’d go for option number two, but
again, it’s your decision. I don’t know you personally, so I
don’t really know your best learning curve. Some learn best
by practicing live, while others “get it” better by first
reading carefully and then going over it again and again.
Go for whatever option suits your needs. I’ll be happy to
hear how you decided to learn (but don’t expose too much)
in my Warrior forum thread.

9. Share the option you go for in my thread and I’ll make sure
to send you a powerful tips that I’ve never shared with
anyone else.
These tips will help you grow x10 times faster with this
system.
Ok, now that we know what we should do before getting in
on the real deal, let’s start with my deadly yet simple
sales letter strategies.
Make sure to read EVERYTHING from start to end because
even if you know the copywriting basics, you will find A LOT
more since this isn’t just Copywriting basics, it’s my ninja
tactics for the perfect sales letter.
This was meant to be released as a separate WSO, but I
really want to over deliver and I want to turn you into my
next success story, so I’m giving it all to you free of charge

NOTE: In the Blueprint, I will refer to “your product” as
your customer’s product to make it easier for you to
understand, so please follow.
My Sales Letter Blueprint
Exposed
There is a science and art behind writing a successful
sales letter. Each component is a necessary part of an

10. intricately woven plan that slowly builds to a final offer--
that, when written correctly, is irresistible. But, unless
you have someone to take you by the hand and dissect
the most essential parts of this powerful marketing tool,
the reasoning behind why and how they actually ‘work’
can be almost impossible to understand.
The formula and principles are laid out for you to follow
so that you can generate your own success. I
recommend that you do not leave out any part of the
sales letter components included in this blueprint. Each
piece is part of what holds the entire structure together
and makes it successful. Follow the steps closely and you
will be able to replicate the process and the profits I have
made over the years.

11. How To Connect With
Your Reader And Gain
Interest Right Away!
I'm sure you've read your fair share of sales letters before
reading my Blueprint and buying my WSO. So, you know
that all the most powerful ones have certain key elements
that make them work.
The preheadline is that little one or two sentence
statement at the very top of the page. It comes even
before the headline.
The preheadline is smaller in font than the headline and
unobtrusive. But, there is a psychological effect that it
has. You connect with your reader and identify their
problem in just one or two short sentences.
Offer an answer or solution to their problem and they
will be compelled to continue reading your sales letter
to figure out just how they can get their hands on it.

12. Here's an example preheadline that connects with the
reader and promises a solution. Use it as a working part
of your sales letter:
Attention [insert target audience]: Stop Putting Up
With [Annoying Task or
Problem] Forever!!!

13. How To Create A Powerful
And Lasting First
Impression.
Now, I know that I just told you about preheadlines and
how they are the first thing your reader sees. But, truly
the FIRST thing that catches a visitor's eye when they
come to your sales letter is your headline. It should be in
larger letters and most often red.
Like any Pulitzer Prize winning newspaper article, the
headline is essential to its success and whether or not
the actual body of the article itself gets read. The same
is true for the headline of your sales letter.
If it is not compelling enough to ‘grab the reader’s
attention’ immediately, they will simply click away from
the page with no further reading and definitely no sales
and profit to you. You must understand that the most
powerful sales letter in the world is useless without an
equally powerful headline.

14. To help you create powerful headlines that spark the
interest of your target audience and ensure further
reading, follow the guidelines I’ve outline below.
1. The Human Factor
With every headline use a human character that connects
with your target audience. For example while many
headlines might read something similar to “How to Make
Over $1,000 Each And Every Day Online” it is more
impactful to say “How a 30 Year-Old High School Dropout
Discovered A Way to Make Over $1,000 Every Day
Online. ”
By putting a person in your headline you are setting up
for the story you will tell. The reader sees more than just
a product for making money online. They see the
possibility and a picture painted for them of what their
life could be like, through identifying with the
person in
your headline.

15. 5

16. 2. Be Specific With Numbers And Benefits
Let’s look at 2 headlines for a weight-loss product:
a. Discover how to lose unwanted inches and pounds
b. Discover how a struggling overweight desk job
employee lost over 50 pounds in just one month
Of course the second headline is better. That’s because it
speaks about real results and not just some unclear
ambiguous promises.
People come looking for a solution to their problem or
situation, whatever that may be, they need specific
numbers and details to give them a picture and hope of
what your product will do for them.
Remember when you can be specific with numbers; your
product will always sell better.
3. Always Include The Most Common “Buzz Words”
Every subject and area that you can think of has popular
phrases or “buzz words” attached to it. These might be
big brands or even people that are highly visible through
shows and Television advertisement. For example, if your
product is a how-to guide for making money online, you
would want to use a headline like, “How a 20 year-old
high school dropout unlocked the secret to earning an

17. easy $300-$500 a day from Google, MSN, and Yahoo.”
Notice how the words Google, MSN, and Yahoo had a
very familiar and powerful effect on you when read them?
If you include these and other mainstream, popular words
in your headlines, you create instant recognition and
value for your product. Also, because the reader can
relate to these words you build a connection with them,
they will be intrigued enough to read on and find out
more about your product. On a side note, continue to use
the words from your headline throughout the remainder
of your sales letter for cohesiveness and
repetition and
strengthening of the effects explained above.
6

18. Subheadings
Subheadings are Attention Grabbing phrases/sentences
written in bold letters, often in a different font and color
from the normal paragraphs. If you have done your
homework to collect some example sales letters, then
you will easily recognize what I am talking about.
Subheadings serve a couple of purposes:
• To spark the reader’s curiosity and keep their
interest fresh so they will continue to read. If your
reader is in a rush or only has limited time to read
your site, then the subheadings will sell them on the
high points and cause them to read your page more
carefully.
• Second, the subheadings on your page will break up
the monotony and transition to different parts of the
sales letter. Remember, you are taking the reader
through the hidden process of establishing a
relationship, gaining their trust, explaining the
problem and providing a solution through your
product, building the value of your product, and

19. closing the sale. Sound like a lot huh! You’ll get
there just keep
reading.

20. Example Headlines
I am about to share with you, some of the best headlines
I have ever come across. You will notice that the
characteristics described above apply to most of these.
Simply modify them to fit your product and you will be
ready to go.
Yanik Silver Headlines
“Why would I, Dan Kennedy, a grumpy marketing genius
give you 3 months of my best information for FREE even
though I don‘t even go to lunch for free with anyone? ―
(The answer may surprise you)”
“Now you can sneak away with the exact same online
money-making tools and profit strategies revealed at
the sold-out $4,995.00/per person Internet Marketing
Lab for just pennies on the dollar!”
“Here‘s the ultimate, NO B.S., take-you-by-the-hand,
make-you-get-off-your- butt and force-you-to-take-
action personal internet marketing instruction and
coaching that guarantees your success !”
“Let us hand you these 21 top-secret methods to
instantly (and ethically) persuade prospects to buy NOW
and start influencing customers to keep buying
FOREVER... no matter what business you‘re in!”

21. “Finally, the first practical step-by-step, roadmap for
Internet success no matter what product or service you
sell... 100% Guaranteed!”
John Carlton Headlines
”Amazing secret discovered by one-legged golfer adds
50 yards to your drives, eliminates hooks and slices...
and can slash up to 10 strokes from your game almost
overnight!”
“If you‘ve got 19 minutes before you head out to play
your next round of golf... I will show you how to knock
10 strokes off your score. It‘s simple, it‘s easy, and I
guarantee it will work for you... or I‘ll pay you $10!”
“They all snickered at the nearly crippled, overweight
golfer as he hobbled up to the tee box... until he
promptly blasted a perfect 275-yard drive straight down
the fairway!”
“Give me 5 minutes, and I‘ll force you to get so good
at driving with power and accuracy... that you‘ll be
able to hit 200-yard tee shots while kneeling on one
knee!”

22. ”How A Completely Self-Taught Pip-Squeak Golfer Ignored
Everything The So-Called ‘Experts’ Teach... And Stumbled
On The ONE BIG DARN SECRET To Instantly Adding
Dozens of Laser-Accurate Yards To Your Tee Shots...
Especially If You‘re Too Short, Too Tall, or Too Out-Of-
Shape!!!”
Joe Vitale Headlines
“I Dare You To Use These Hypnotic Selling Secrets And
NOT Dramatically Increase Your Traffic, Your Sales,
Your Conversions, And Your Business - 100%
GUARANTEED!”
“MONEY BEYOND BELIEF! Moments From Now, You
Could Be Transforming Your Relationship To Money,
Creating Greater Freedom To Attract As Much Of It As
You Desire!”
“World renowned marketing expert, Joe Vitale, reveals
irresistible marketing secrets that have turned ordinary
people, step-by-step, into millionaires.”
David Ogilvy Headlines
“An ex-safecracker confesses that he never cracked a
Chubb safe.”
“You give up things when you buy the Mercedes-Benz
230S. Things like rattle, rust, and shabby workmanship!”
“A challenge to women who would never dream of serving
margarine.”

23. “Nobody, at any level, should be allowed to have
anything to do with advertising until he has read this
book seven times.”
“The amazing story of a Zippo that worked after being
taken from the belly of a fish.”

24. How To Maintain
Momentum And Move
Forward In Your Letter…
This is where a lot of writers really screw up. They give a
long boring introduction at the beginning of the sales
letter as if they are giving a book report in high school.
I‘m sure you remember sitting in class listening to
someone read a book report and how excruciatingly
boring it was!
When you‘re writing copy, you have to pretend you are
sitting at a bar talking to your prospect. If you were
talking to a friend one-on-one, you wouldn‘t start off
with some lame introduction. You‘ll bore your prospect
to tears and they‘ll politely nod their head while thinking
about when they‘re going to do their laundry.
You have to get right to the point in your opening! No fluff,
no filler...just get to the point.
Dear Frustrated [Insert target audience name],

25. If you’ve ever wanted to [insert benefit] without
hassling with the [insert problem] then this will be
the most important message you’ll ever read.
Because I am going to show you how to [insert
outcome they want] that’ll allow you [insert
benefit].
You’ll be able to [insert outcome they want]
without having to deal with [common problems
your customers face when trying to solve this
problem]
But before I do that, let me tell you a story of how
I was able to overcome [insert annoying
problem]*

26. How To Tell A Story That
Will Push Buttons And
Evoke Emotions.
The next thing you want to do in your letter is introduce
the problem that your product is going to solve (but don‘t
talk about your product just yet). A really good way of
doing this is to tell a compelling story that illustrates the
problem. People love stories, and if you write an intriguing
story that fully presses the prospect‘s hot buttons, they
will keep reading.
In this section, it is important to inject credentials in your
copy. For example, if you are selling a product on how to
make money on the internet, tell them you‘ve made X
amount of dollars in X number of days, and prove this as
much as possible by providing bank account statements,
voided checks, screen shots, etc.
By describing the problem as descriptively as possible
(and providing plenty of proof), your prospect will trust

27. you and lower their guard. This will exponentially
increase your chance of getting the sale!
If you can tap into the reader’s emotions by building the
hopelessness of their situation, then you can have more
leverage when you finally do present your product as the
solution to this overwhelming problem.
Here’s an example of how to apply this powerful principle
within the sales letter. You will use words to paint a
dismal picture, systematically list all of the other possible
solutions to the reader’s problem and then begin to shoot
them down one by one, after the reader feels that their
situation is now hopeless, you will unveil the only real
solution to their miserable problem, which is none other
than the product you are promoting.
Example:

28. ‘As soon as he looked in my mouth he said, "looks
like you have tonsil stones." "Tonsil what?" I
replied. I had never heard of such a thing.
The specialist told me they were quite common and went
on to describe the process by which the tonsil stones
form. Food particles were being trapped in the tiny
crevasses on my tonsils. Over time the food would rot
and cause bacteria in my throat, hence the foul smell and
bad breath.
Then he told me the only solution to getting rid of tonsil
stones was to undergo surgery and have my tonsils
removed!
I had never had surgery before in my life and was
very nervous so I did what any normal person does –
I "Googled" it on the Internet.
I did some research and found out the average recovery
time for an adult having a tonsillectomy was at least 3

29. weeks, sometimes even longer. I could not afford to
miss work for 3 weeks!
Then I read horror story after horror story about how
painful the procedure was for an adult. How you couldn’t
eat or drink for weeks. And how you had to stay all
drugged up to numb the pain.
But the ear, nose, and throat specialist had told me that I
would either have to cope with the tonsil stones or have
them removed surgically. My heart sank. Tonsil stones
were already causing me to avoid romantic relationships
because of my foul breath. I was so ashamed. And now,
unless I underwent a painful surgery, I was being given a
life sentence. I
cried that night. Why me? Was I being
punished for something I had done?

30. After feeling emotions of anger and guilt for about a
week, I decided there was no way I was going to let
these tonsil stones take control of my life any longer.
Surely there must be a way to get rid of them without
surgery. I decided to ignore what the doctor told me and
find out the truth for myself.
I committed myself to learning anything and everything
about tonsil stones and how to get rid of them without
surgery.
I went on a mission to discover why so many people
were affected with tonsil stones. I went to natural
therapists, homeopathic doctors, and even a Chinese
herbalist but they couldn’t help me. I took a slew of
herbal medicines and natural antiseptic drops but nothing
worked. The tonsil stones were still there.
After two years of this constant emotional battle, I
finally found a different and viable solution to this
common problem. It was quite simple, really, and it

31. attacked the root cause of tonsil stones, not just the
symptoms.
It was quite a journey to uncover something that really
worked and I must admit I was skeptical at first when I
tried it. But the evidence was right there in front of my
eyes. I decided that I might as well try it and see what
happened. I had nothing to lose anyway so why
not?
I truly didn’t think I would EVER get rid of the tonsil
stones and the chronic bad breath that had tormented
me for so long. However, I desperately wanted to feel
better about myself and I wanted these tonsil stones
GONE FOR GOOD, so I decided to give it my best try.

32. Now, while the Internet is the largest marketplace in the
world, you and I both know there is a sterile and
mechanical aspect about it that seems to make it easier
for potential buyers to say ‘no’. That’s why you have to do
everything you can to connect to them in a personal and
emotional way through your sales letter.
That’s where a story about how the product developer
or a user of it, struggled like everybody else once
upon a time in the past, before they finally came up
with the information or product that they’re now
making available to others so they can overcome the
same problem.
Remember that your reader is reading your sales letter
because they’re struggling right now and looking to
your product for a solution, an emotional story of how
the developer or a product user went from being
hopeless to becoming an expert, provides a ray of
hope for their own struggle. They reason in their mind
that if an ordinary person could do it and achieve their
newfound success, then they could
too.

33. How To Personalize And
Persuade With The
Benefits Of Your Product .
If you’re already familiar with the general format of a
sales letter then you know that the successful ones
include a list of benefits (Bullet Point format). Now, the
biggest function of the bulleted list is that it will build the
value of the product and tell the reader exactly how their
life will improve by purchasing your product.
So for example, if the product being sold was a Weight
Loss guide, you’ll see at least one section of the sales
letter that will say, "Inside this guide, you’ll discover
secrets such as…"
• How to actually eat more food and still lose weight.
• Four secret “tricks” that will jump start you weight loss
• How to unlearn your unhealthy eating habits in
10 short days, no matter how undisciplined you
were before.
• A little known fact that will help you conquer proper
portion control.

34. • Why you should actually avoid eating salad and plenty
of other “healthy” food myths.”
• Three mistakes to avoid that can mean the difference
between success and failure
(In fact, once you read this segment it will be almost
impossible to fail).
• Secret mind tricks you must understand for long term
weight loss.
• How you can eat out (even at McDonald’s) and still lose
weight.
• 10 foods you need to avoid and 10 foods you can’t live
without.
• The key to achieving that sexy hourglass figure or V-
shaped physique.
Again reinforcing the point that you do not have to
reinvent the wheel with every sales letter you write,
take a look at sales letters that promote products
similar to yours. You will notice that, for the most part,
they have very similar benefits. These
are key to
getting your product to actually sell and compete with
the competition.

35. 15

36. Just make sure you are only using high quality and
high-ranking sites to rewrite bullet points from.
Let me share the process I use to include bullet
points/benefits of other top Sales Letters into a new and
competing sales letter, like the one you’ll be creating:
1. First, I begin by pulling up the top 10
products in the Clickbank.com marketplace for
the category/keyword(s) of the product that I
am trying to sell.
2. Next, I scroll through each letter to find all of
the bulleted lists. These usually have some
kind of headline about secrets/benefits/tips that
the product will deliver upon purchase. You will
want to copy and paste all of these bullets into a
word document.
(Note: This is a reference document. For the
sake of formatting and avoiding confusion,
create a new document. Do not paste them into
your sales letter!)
3. Finally, I “re-phrase” every each bullet point in the
list. This takes a little bit of practice to make it sound
unique and yet still say the same thing. If you have
bullets that are duplicated on the list, you can delete
them. Don’t say the same thing twice. Also, most
bullets will have one part that is emphasized with bold

37. font or highlighting. This is the crucial point of the
benefit. Make sure that your crucial point is clear and
noticeable when you rewrite.
4. Of course you can add your own benefits if you feel
confident enough in writing them. Just remember that
you are promoting benefits and not features. Also,
cover the list of proven benefits first. These already
have a track record of converting
readers to buyers.

38. How To Build The Value
Of Your Product So You
Can Get Your Price.
The purpose of the value builder is to show the
prospect, in great detail, why what they are paying you is
a bargain. In the case of a golf product, for example, you
can talk about how much money you‘d save by not having
to waste thousands of dollars on new golf clubs and
expensive golf lessons to get the same result— hit longer
drives.
You could also talk about the time you‘d save endlessly
pounding golf balls on the driving range when you could
apply this secret stance and start driving longer straighter
drives in as little as ten minutes. This is time that could be
spent improving other areas of your game like chipping
and putting. I hope you get the picture.
Compare your product with competing products and
other ways to get the desired benefit— the solution to

39. their problem. Don‘t be afraid to compare apples to
oranges.
You can also increase value by offering bonuses.
Sometimes people will buy because they want your bonus
more than your product! Just make sure that your bonus
is related to or will enhance your product. It is also crucial
to assign a dollar value to each bonus in your copy and
add them up to show the prospect the awesome value
they are getting.
Here's a template you can work from to create your own
value builder:
You see, there are many people who spend [insert
exorbitant cost] trying to [insert problem to be
solved]. Not to mention the countless hours of
time wasted banging your head against the wall.
Plus you can buy other products that range
between [insert cost] and [insert cost] but end up
frustrated at the end.

40. How To Overcome Every
Last Objection.
I am going to tell you something that is critical to your
understanding of how and why sales letters are
effective. You see one of the main purposes or goals of
a sales letter is to ‘overcome objections’. In other
words, all prospective buyers have some crucial
questions/objections running through their head.
Psychologists call this ‘Internal Dialogue’.
Make no mistake. This FAQ section is important. In
fact it has the power to be the difference between a
prospective buyer who’s ‘sitting on the fence,’ not fully
convinced about buying the product, and closing the
sale by answering lingering questions and overcoming
those before mentioned objections.
Below is an example list of FAQs; suppose that you are
selling a beginner’s guide for learning to play the guitar:

41. Q: What makes this book different from all of the other
guides collecting dust on my shelf because they did
not help me get to the level I was hoping for?
A: “This guide is unique and different from anything else
you might have come across.
The techniques taught in this guide employ a
revolutionary new technology that makes it easier
than you can imagine. In fact, you can teach
yourself to play the guitar in only 5 quick and easy
lessons, etc.”
Q: How time consuming is this program? Will I have
to practice for endless hours and months?
A: “Not in the least this Guitar program is so simple to
pick up; believe it or not a 7-year-old could pick it up
within just a few short weeks. Within just a few days of
putting this program to use, you’ll find yourself playing like
a PRO, etc.”

42. Q: I’m a total beginner I’ve never tried to learn to
play the guitar before. Will this program work for
me, or do I have to have some basic level of ability
and understanding under my belt?
A: “This program is a great fit for aspiring musicians
of all levels. Whether you are a beginner or an
advanced guitar player, you will find that this
program takes you from where you are and walks
you through exactly what you need to do to
become the musician you desire.”
As you can see, these are not technical in nature, they
are persuasive and conversational.
Just another avenue for you to hook the reader and
convert them to a buyer.
Remember, you don't have to reinvent that wheel.
Just like you would do for the benefits of your
product, find the top competitors in your niche
and rewrite their FAQs.

43. How To Strengthen The
Selling Power Of Your
Product…
If you have done a good job of establishing the value and
creation of your project, then you will only need to
double check that you have covered this point.
By ‘validate the product origin’ I mean that you need to
make sure that you point out that this product is not just
some scheme cooked up by an online marketer wanting
to make money off of unsuspecting customers.
Make it loud and clear that your product is not just a
‘copycat’ of another popular product in the same niche.
State that your product comes from a REAL expert, with
REAL experience and REAL customers who have gotten
REAL results from using it.

44. You can further support this fact by using pictures/videos
of your product developer on the sales letter. Again, this
boosts the value and selling power of your product,
because it comes from an expert and is not just a
gimmick.

45. How To Prove You're ''The
Real Deal'…
You must validate your claims within the sales letter by
making a point to say that what you are advertising and
claiming about your product really is true. At the same
time you must let your readers know that this is not like
other products that claim to be a ‘Magic Pill’ which will
bring instant results in minutes with no effort on the part
of your buyer at all!
You don’t want to make ridiculous claims like “purchase
this magic weight loss program and you’ll lose 10 lbs by
tomorrow morning”, or “get this amazing muscle building
program, and you’ll add 100 lbs of pure muscle in less
than 5 days!”
In fact quite the opposite, don’t be afraid to tell your
reader that you would never insult them by making
outrageous claims and expecting them to believe that
your product will solve their problems overnight. Again
here you are emphasizing the point that your product is

46. not some scam set up by an Internet Marketer trying to
sell low-quality information and make a quick buck, but a
REAL product created by a REAL expert
making realistic
claims that are very attainable even by the average
person.

47. How To Sell A Solution.
Now keep this in mind: You are not selling your prospect
the actual product (a bunch of electrons - if you‘re selling
an eBook). You are selling a solution to their problem.
Therefore, in your offer, you have to maximize the
perceived and real value of your product.
When describing your product, you have to give the
most emotional rendition of how your product is going
to solve their problem.
Reinforce how your product is going to primarily
benefit them and you‘ll talk about the other benefits
later.
In other words, describe in great detail how, once their
problem is solved, their life is going to be infinitely better
after they‘ve used your product.
You‘ll also want to talk about the features of the product
and how much time and effort went into creating it. This

48. increases the perceived value of the product, and justifies
the price you will introduce
later on.

49. How To Sell To Even The
Most Skeptical!
The purpose of the guarantee is to remind your prospect
of all the claims that you made in your copy and how your
product is going to solve their problem.
This sets a standard for what they can expect in the
product or service and gives them a way to back out if
they are not satisfied.
In your guarantee, you can urge your prospect to test the
product for a certain period of time.
You can also introduce more elements of credibility, such
as testimonials in this section of your copy. Spelling out
the terms of your guarantee and refund policy is also an
important step.
While you might be concerned that a generous guarantee
will cost you money and increase your refund rate, the
opposite is actually true.

50. A strong guarantee can actually increase your sales.
Because, there are those who are hesitant to purchase
things via the Internet or maybe they're just still unsure if
your product can really solve their problem. These people
need that one last reassurance before they click the order
button.
A guarantee also provides an ― out to the customer, if
they do not get the desired benefits from your product.
It tells the customer that the merchant stands behind
their product to the point that they are willing to provide
some compensation for their time and money invested
in it. The basic option is the ―100 Percent Money Back
Guarantee that usually lasts 60 days (Clickbank).
It has been shown that longer guarantees convert better
because the customer usually forgets about the
guarantee over time.
For example, if you had a seven-day money- back
guarantee (as is the case with most eBay ads), that‘s a
short enough time frame for the buyer to keep that
guarantee at the back of their mind.

51. It‘s easier to remember that the guarantee for that
widget you bought expires next Tuesday, rather than two
months from now.
This of course, isn‘t an excuse to sell an inferior product
in the hope that customers will forget the guarantee. It‘s
just been shown that ―buyer‘s remorse is more
prevalent sooner rather than later, even if the product is
top-notch.
So make sure to make your guarantee last at least 30
days. That said, the longer the better. I‘ve seen 365 day
and
lifetime guarantees—which instills more confidence
in the buyer.
Use these guarantee seals alongside your text to make
your product all the more
professional and your guarantee
appear iron-clad!

53. How To Use Even
The Last Second To
Close The Deal…
It is recommended that, after your signature, you give at
least one solid P.S. Here, you should recap the
emotional payoff the prospect will get by using your
product. Again, you want to be as descriptive as possible
about how your customer will primarily benefit.
You want to get them future-tripping and imagining
how their lives will be so much easier after they‘ve
started using your product.
Another reason for including a strong P.S. in your copy is
because most people will scan to the bottom of the page
automatically when they are viewing a new website. By
having a strong post script that recaps the main benefit of
your product, you will spark interest in the prospect and
they‘ll want to scroll up and read your message. So that‘s
it!

54. By implementing the secret structure of a sales letter in
your next sales piece, you‘ll be miles ahead of your
competition who are just ―shooting from the hip and
hoping that what they write will stick (Chances are, it
won‘t).
Here are a couple of post script examples you can adapt to
your own sales letter:
P.S. One more thing, it’s important: I reserve the
right to raise the price of [product] based on
demand. Plus, the [#] bonuses worth [$] may be
taken off this and sold individually. So invest in
[product] while this offer is still up!
P.P.S. Imagine being able to [insert big benefit
they want and how their life will be better].
[Product] was created to enable you to [solve
problem and get the big benefit] as fast as
possible. The best part is you’re backed by my
[insert
guarantee]. So order today!

55. How To Format For
Busy Readers…
Why You MUST Break Your Copy Into Bite-Sized
Chunks. Most internet users suffer from online ADD.
They get on the internet to search for information to solve
their problem.
Even if they have to pay for that information, that‘s fine—
as long as it solves their problem. The only problem is
that they usually have tons of distractions.
Instant messages and emails are popping up all the time,
and browsers now have tabs so you can have multiple
pages open at the same time.
If your visitor sees a huge block of text, they are not
going to want to trudge through it to get what they want.
They are going to get intimidated by the sheer mass of
words and move on.
There are many ways that you can break your sales pitch
into bite-sized pieces. These include inserting subheads,

56. interjecting Johnson boxes and testimonials, and relevant
graphics.
Bullets
But the most important way to break up the monotony of
your copy is inserting bullets that will not only make your
copy look less intimidating, but summon a buying frenzy
in your audience. So, What the Heck is a Bullet?
When people think about bullets, they just think:
- It looks something like this
- And that‘s all there is to it.
Cosmetically, they‘re right. But in copywriting, a bullet
is much more than a bunch of words next to a dot. It is
very often responsible for ― closing a prospect because
it
contains something specific they are looking for.

57. Let‘s take a self defense manual for example. The
amateur marketer might have bullets in their copy that
read like this:
- Soft cover
- 342 pages thick
- Full of illustrations
- Endorsed by experts
These are not the kind of bullets we want. Leave these
up to the amateurs. The kind of bullets you really want
read something like this:
- How to end any fight in 4 simple moves or less! (These
simple, yet deadly moves will put lethal force into your
hands regardless of your age, sex, size, or conditioning,
and even if your opponent is bigger than King Kong
Bundy!)
- Think you should use your fist to win a fight! Think
again! I expose why ―throwing a punch could be the
WORST thing you can do in a real fighting situation.
- A closely guarded ―insider technique that redirects your
opponent‘s force, making you virtually attack proof! (This
has absolutely NOTHING to do with Aikido or Tai Chi!)

58. - The underground Israeli technique that makes taking a
gun away from ANY attacker as easy as taking candy
from a baby!
- How to quickly arm yourself (permanently) with an
―invisible baseball bat— a simple move so devastating,
using nothing but your natural body movements, that it
will drop Godzilla in a New York second!
- How to tell when your attacker is just ―bluffing with
a knife, and when he‘s about ready to commit to
stabbing you! (Believe me, this is crucial knowledge
for making your best fight-ending move!)
Quite a difference, isn‘t it?
These bullets are infinitely more powerful and urge
the reader to take action.
Now let‘s examine what makes an enticing
subheading.

59. Subheadings
Another way that is commonly used to point out
additional benefits of a product and break up the
monotony is to include subheadings.
These don't have to be complicated. Think about reading
a magazine article. Exciting, moving, and powerful quotes
are often pulled out of the body of the article and
repeated in bold to stand out. The same concept can be
applied to your sales letter.
If readers scan your letter and find bold text that grabs
their attention, they are much more likely to return to
the beginning and read in more detail. We all do it!
Text Formatting
Aside from the stand out headline and subheadings,
you'll also want to make bold and possibly highlight
segments of your benefits bullets. Again, people are
scanning and looking for what they need.
If you've pulled up competitors sales letters and done your
homework, you'll see what I am talking about.

60. Finally, red and green text, psychologically have an effect
on readers. You've probably noticed a lot of headlines and
subheadings in red or green. No, they are not everyone's
favorite colors! There are studies behind this stuff.
Red- Causes readers to stop and pay attention.
Green- Causes readers to go ahead and obey what you are
gently commanding.

61. Few Final Thoughts
Now that you've worked your way through this blueprint,
you're ready to get started with your own sales letter &
your future customer’s sales letters. A g a i n I advise that
you keep this guide handy and even open in another
window on your computer while you work on your own
copy or your client’s sales copy, so that you can refer
back to it quickly and easily.
I have not talked about testimonials and photos. So, I
will briefly touch on it now.
These two elements are extremely powerful in
converting you readers to buyers. Social proof is so
powerful because another person is vouching for the
value and validity of the product or service that you're
selling.
That's why infomercials use testimonials as well. Never
fake your testimonials if you want to stay out of trouble
and stay in business! NEVER EVER agree to write fake

62. testimonials for your clients, and never accept to add
fake testimonials to a sales letter that you wrote
yourself. Your customer can buy fake testimonials on
Fiverr.com and ask you to add them to the sales letter,
so make sure you do not agree to do that.
Where To Find Customers
For Your New Copywriting
Business
This is probably the part where most will fail, but make
sure to follow my guidelines and you should be writing
your first copy quickly & easily.
I’ve started my Copywriting service in the Warrior forum.
I’ve mentioned this earlier, but that’s the best place to find
new customers.
When I got started, I believe that I was the first to offer
Copywriting services with instant payment button for
Warriors to buy directly from the thread.

63. Others (if any) were trying to get Warriors to contact them
via email, and that was the thing that helped me get more
customers. When you’re asking potential customers to
contact you via email, you scaring the hell out of them
because they will immediately think that you don’t expose
the price in your thread because you want to squeeze the
most out of every customer.
Make sure to be upfront and come up with your own sales
letter packages.
For example:
Basic Sales Letter - $297
Pro Sales Letter - $997
Premium Sales Letter - $1997/$2997
Can’t believe that people are paying that high?
Think again!
I’m your living proof that they will 

64. Not to mention that you can come up with “add-ons” like
sales letter formatting for a discount to those who order a
sales letter. You can always squeeze more out of a
“buying” customer, so don’t under estimate the potential
of a current customer.
I’m sure that you’re skeptical right now ,and you’re
thinking that no one will pay you that much, but soon we’ll
go back to the price point and I’ll let you in on my secret
weapon that helped me get more sales than I could
handle.
More on that soon.
So… Let’s get back to the Warrior Forum.
There are four main ways to get new customers
through the Warrior Forum:
1. Post a new thread in the Warriors-For-Hire section like
I did when I got started.
2. Write a killer forum signature and start responding to
other people questions in any section in the forum
& add a banner in your forum signature(it’s cheap)
3. Read hundreds of sales letters and the sales letter
blueprint time and time again until you feel

65. confident. Then you can go into the “Copywriting
Forum” section and start answering questions.
4. Buy a top banner ad on the main Warrior forum page.
These are the best options you have out there today.
Please note that we’re talking ONLY about the Warrior
forum right now, we’ll get to others soon.
1. Post a new thread in the Warriors-For-Hire
section like I did when I got started – This is the
easiest option, since it’s paid, and you’ll get your
first job in a day or two max.
I’ve started with a thread in there, and in no time I had
more work than I could handle. Make sure that you’re
coming ready after you’ve written at least 5-10 sales
letters just for fun, and you know that you can get your
customers satisfied.
Make sure to get in there and spend your hard earned
money ONLY if you can over deliver. Your first customer is
the most important customer you’ll ever have, since he
will give you a testimonial if he’s happy, and that
testimonials will get the ball rolling quickly.
You do not want to get a bad review on your thread
starting the first letter (or ever ), so be sure to over
deliver and keep everything tracked and on time.

66. You want your first customer to be happy as hell when he
gets to see the sales letter, so make sure to give him the
best you possibly can. Remember, your future is on the
line here, so don’t take any risks ok?
2. Write a killer forum signature – Forum signatures
are a great way to get more work. I’ve tested this
for two years now, and you’ll be amazed how much
money simple forum signatures can make.
That’s of course, if you can really answer Warriors
questions with a deep intention to help them, and
you know what you’re talking about.
If you have no experience at all, I really
recommend you join the discussion first, and only
when you’re getting to a point where you know
how to answer and provide the best solution for the
problem, then you can answer questions. You can
talk in any part in the forum, there are so many
product owners browsing the forum, that you can
participate in any section in the forum, and you’ll
still get some sales.
3. Read hundreds of sales letters and the sales letter
blueprint time and time again until you feel
confident – This technique is used by many
Copywriters out there, and it always works.

67. Again, don’t even try to get into this section in the
forum if you’re not TOTALLY ready. If you are, then
be ready to come across dozens of customers using
this section in the forum. Many frustrated
marketers try to write their own copy, with no
success. They think that it’s so easy to produce a
sales copy without any knowledge, so they will try
to come up with their own version of it. Fact is,
when they try to who write their own copy they will
never get a positive response, and that way as
frustrated as they are you can easily get them to
become your customer. Personally I don’t even
think that you need to join the conversation,
because you can simply PM the guy with a small
tip; and don’t forget your signature is right there
below your answer, so almost 90% of the time they
will contact you and ask you to write the copy for
them. In this case make sure to put down the price
for your sales letters in your signature. This is a
cool tactic to get some sales, isn’t it? Since you
position yourself as the expert by approaching him
with a cool tip first, he usually won’t even ask to
see your previous work, so that’s a good start huh?
4. Buy a top banner ad on the main Warrior forum
page – This can get you loads of projects. It’s easy,
and if you have the money to advertise, you can
make lots of money using this method. You can get
your first banner up and running in no time, and

68. the profit will be worth every penny. Simple go to
http://www.warriorforum.com/paidbanners.php and
You’ll see the full instructions on how to upload
your banner. I won’t go into more details on this
one because it’s really simple, and I assume that
you want to make money at first, not to spend
money… Right?
Finding Customers On Freelance
Sites
Like I’ve mentioned before, when you’re just staring out,
you should write a few sales letters for fun, and see how
thing go. A good idea would be to find some PLR products
out there with crappy sales letters and write your own
killer sales letter version for the product.
Why you should do it?
1. You’ll have sales letters in your portfolio that you can
show to potential customers.
2. You’ll be able to get this PLR product on Clickbank
and make even more money 
Getting more customers is just a question of how
experienced you are, and how big your portfolio is.

69. Potential customers will usually ask to see some samples,
and if you’ve written some copies for PLR products, you
can show them these.
You can even go further like I did, and just write your own
versions for products in the marketplace. Again, that way
you’ll have more sales copies in your portfolio to show to
potential customers.
Another benefit and monetization idea: If you’re
feeling that your version can compete with the current
version the vendor has, contact him and let him know that
you wrote a new version for his product, and ask him if
he’s willing to split test both of them and see which is
more successful. Trust me, if your version get’s even 1%
in conversions or even 0.5%, he will beg to buy your
version, even for a few thousands, because it’s a proven
way for him to make more money in the long run.
Ok, so back to getting more customers as a freelance
copywriter. As I mentioned, when you have some copies
to show to your potential customers, it’s time to get even
more work.
Register as a freelance writer in the following sites:
http://www.getafreelancer.com/affiliates/zubrag/

70. http://www.scriptlance.com
http://www.Elance.com
http://www.guru.com
There’s no need to register for others, since these are the
most powerful freelancing sites out there. Before going to
these freelancing sites, I think that you should start
advertising yourself in forums. That’s because you can
gain trust faster in forums, and find customers faster.
Unlike those freelancing sites where you have to beg for
your first job and get some serious feedback from
customers, in forums you can get recognized much faster
and get some work quickly.
Here are a small list of forums where you register right
away and start building your reputation…
http://www.warriorforum.com
http://forums.digitalpoint.com
http://www.wickedfire.com

71. http://www.backlinksforum.com
http://www.nichechppers.com
There are many others, but I prefer not to include them
since they include black hat stuff, and you don’t want to
get into black hat forums posting your service if you want
to succeed in the Copywriting business.
I recommend you to register in these forums and start
participating in them.
Don’t forget to use your forum signature as an add-on,
and you’ll get even more work through your forum
signature.
Remember that I want you to list your service in these
forums; that should be your main goal.
Some of them charge for posting your ads, some of them
don’t. Since this is not a forum promotion guide I will not
go into more details on these forums, but be sure that
listing your services in them will get you writing much
faster.
Pricing Your Packages
Ok, now we’re back to pricing your packages. I wanted to
get into more details about this because it’s one of the
things that can make you or break you.

72. You don’t want to charge too much for your service when
you’re just starting out, because people will always go for
the cheapest option they find.
Also, you don’t want to go too low, because the “expert”
effect will be lost and you don’t want people to think that
you’re desperate for their money. Instead, you want
them to think that they need you more than you
need them.
This is a VERY important step in the process and you will
lose many customers if they feel that you’re only there for
their money.
You should always emphasize that you’re there to help
them out, and you’re taking their money because this is
what you do for living, and you love what you do and you
have no other intention other than making money doing
what you love to do.
Here’s the best way to price your packages…
In the first 5-10 copies, you want your price to be lower
by 25% from the others. That’s a must if you want people
to actually try your service, doesn’t matter what you do.
If your competitors are selling a sales letter for say, $97,
you should price your basic sales letter package for about
$75, with free unlimited revisions. If you know how to
format sales letters, try adding this as a free gift to make
your customers even happier.

73. Always try to find things that you can add to the package
free of charge, and that way you’ll differentiate yourself
out there.
Remember this:
DIFFERENTIATE OR DIE
This is the title of a book I once read, and it’s definitely a
good read. You can look for it on Amazon if you want, it
would be worth your while, trust me.
You should always strive to make the package irresistible,
since you’re just starting out, it should be a no-brainer for
your customer to purchase from you, that’s the secret
behind the most successful business owners.
When you have established a nice portfolio, you’ll be able
to slowly raise your prices and test what’s going on, if
things are going well, you can keep the higher price point,
if you’re seeing that your sales are getting lowered, it
would be a good idea to get back to the lower price point.
As an example, when I got started I was charging $97 for
the basic sales letter package, and things we’re going very
well.
I always tried to over deliver, and I’m still doing this for
every customer, be it free text formatting for their sales
letter, or helping with some new ideas for their product, or

74. answering many other questions that the customer may
be faced with.
When I had about 10-15 copies behind me, I raised the
price for the basic package to $197, and waited to see
how it’s going.
I was amazed to see the same workload with the $197
price point. I kept working for $197 for two months, and
when I had about 25-30 samples in my portfolio, I decided
to raise the price again to $297.
This time the workload got lower, but it was good for me
since I got paid a lot more.
Instead of writing about 15 copies each month, I could
write less and make the same money.
Now you’re probably asking yourself how much further
you can raise the price and still make good money.
Well, $297 was the highest price I could charge and
expect an instant payment on the thread. But then of
course I came up with a really great idea to charge more
for my services…
Curious?
I’m sure you are….
How To Get 4 Figures For Your Sales Copy
(Premium Sales Copy Explained)

75. It’s quite easy really. Easier than it sounds.
The techniques for getting more money for your sales
copy is to chat with the customer via Skype, or if your
English is not quite good enough yet, you can chat via
Gmail chat or any other IM. That’s my little secret that I’ve
been keeping from others, but this is a golden nugget for
you.
The money that I’ve been doing in my Warrior forum
thread is the small money that I’ve been making. I’ve
made up to $2,997 for a sales copy, and not only once, I
wrote more than 30 of these only this year.
You see, when a potential customer comes to the Warrior
forum to look for Copywriting services, he’s usually being
presented with low cost offers from other warriors, but if
you can get him to chat with you via IM or Skype, you’ll
be able to get more money out of each customer since
you can tell him why he should hire you and what he’s
getting before he even finds out about all the others.
Usually when someone is looking for Copywriting services,
he will either be looking for the best looking thread with
the most reviews on it, or for the cheap offers. I recently
found out that more than 25% of my customers are
getting to me through Google.
How do I know that?

76. I ask them.
When I see that a potential customer has asked me to PM
him my email address, and he has only one post, I know
that he came through Google, and that way I know that
he registered just to post in my thread.
These customers are the best, because they have
registered specifically for me, so you know that they really
liked my thread reviews and samples.
Anyways, the way to get more out of every customer is to
chat with him and ask him what he really needs. In most
cases your customer will not even know what he wants for
his product, and you should guide him through the
process.
Who will pay more for a sales letter you ask?
Well, in most cases people who are more serious about
their product and really want to succeed online. They
know that by paying more they will get more of your
attention, and your attention means more money from
them in the long run.
By paying you more they know that you can spare more
time to write the sales letter for their product, and you

77. have the time to think about how to position the product
in a unique way that no one else can.
Also, if a basic sales letter is about 4-5 pages long (just an
example), the premium sales letter will be 20-25 pages,
and that helps you write a better description for the
product, story, and all the rest of the things that make a
killer sales letter.
Differentiate Yourself: Updating Your
Customers
When you’re offering a service, doesn’t matter what
it is, you should always update your customer.
Maybe I should rephrase this one…
When you’re taking someone’s money, you better
update them every 48-72 hours if you don’t want
them to get mad at you and ask for a refund 
Better?

78. Now, seriously…
People are working hard for their money, and there
are thousands of scammers online. Customers don’t
know if you’re one of them until they see their copy
done.
That’s why I’m saying that you have to update your
customer on the status of their sales letter, and do
so as much as possible.
Even if you’re late with the copy, they will always
be happy to get an update, and I’m saying this
from experience.
Don’t think that they’ll be mad at you if you’re late
a day or two, or even a week, just let them know
what’s happening and you should be ok.
They will appreciate your update and thank you
time and time again for keeping them posted.
I’ve found that most Copywriters and service
owners do not update the customers as they go
along, and that’s a way for you to always get repeat
customers. Make sure to send them an email from
time to time telling them what the status of their

79. project is. This will get you tons of business with no
work at all. This is a tested and proven by me ;-)
2 Other Ways To Get Even More Work…
1. PPC Ads
2. Ranking For Copywriting Terms On Search Engines
3. Approaching Product Owners
1. PPC Ads can get you loads of new customers each
and every month. Yes, you will need to spend some
money, but the money will come back to you x10
times more. This is a VERY easy way to get more
clients, and don’t forget that they will come back
for more if you treat them right, so eventually you’ll
make x100 or even more than you spend.
Copywriting services are always in demand since
people don’t know how to sell their stuff, so they
will always look for Copywriters via search engines
first, and if you’re listed in the search engines, then
you can be sure they’ll find you. These customers
are the best for premium sales letters because they
have just started their journey looking for

80. Copywriters, so they don’t even know how much
these services cost, definitely a good one for you,
you can get them to order the premium service and
advertise even more using their money.
2. Ranking For Copywriting Terms On Search
Engines- This is not used by many Copywriters,
and it’s a powerful way to get more business.
Setting up a simple blog/website with your portfolio
is a good idea. Make sure to post Copywriting tips
every 2-3 days and you’ll soon find yourself going
up in the search results for keywords that other
Copywriters are paying a lot of money to show up
for. You can even hire a VA (virtual assistant) who
will do all the work for you. You can find good VA’s
and article writers on the Warrior forum for about
$75 per week. Get someone to write articles for you
(us only) and you can get the VA to post them for
you every few days. You can even use Wordpress
and post your articles automatically and see the
results coming in no time. As you probably know,
try to rank for low competition keywords if you
want to get fast results.
3. Approaching Product Owners – That’s a strategy
that may be well worth your while. It’s not always a
good idea to sit there and wait for customers to roll
in. If you want to get fast results and build your
portfolio fast, you can approach product owners
yourself offering them “pay for results” sales letter.
That way you can write for fun, teach yourself more

81. and more, and get paid lots of money if you get
good results. Like I mentioned before, a product
owner will be willing to pay $x,xxx for a copy that
will raise conversions for sure, so let him split test
and get your money when he does see the
difference.
I will probably release another WSO on this strategy soon,
but there you have it, a quick way to get into the $x,xxx
mark.
Final Words…
I think that by now I’ve covered any possible situation that
you may face. If you have any questions, I have answers!
Keep me posted in the thread if you have any question, I’ll
add all the questions to the FAQ which is underneath the
actual thread.
Again, the reason you should take action on this one is
because I’m not just saying that I’ve made a million bucks
with no proof at all. I have all the proof in the world in my
thread, and as I said before, most of my sales are coming
from PM’s I’m getting each day. The premium sales letters
are coming through PM’s and then moving to Skype or
Gmail. I rarely talk on Skype, and I’ve still managed to
make up to $2997 for one single sales letter. I’m sure that
you can do the same if you’ll just take action and work
with the sales letter Blueprint and all the instructions I
gave you here.

82. I’ve worked my ass off on this 80 page report to make
sure that everything is in it, so please show me your
support and post your positive review in the thread to help
me get it running for a long time.
I wish you all the best!
Mike Hersh