Santa Barbara Earth Day 2012 In-Kind Sponsorship Deck

1. CEC’s Earth Day Festival 2012
April 21 & 22 —Santa Barbara, CA
IN KIND / MEDIA SPONSORSHIP OPPORTUNITIES
Community
Environmental
Council
Photo by Rob Hoffman Environmental Hero Award winner, Darryl Hannah, speaking to the crowd at Earth Day 2011

2. Become a Sponsor
Earth Day is the most important event of the year for any company or
organization wanting to showcase green programs and products, and connect
with the exploding population of green consumers. As seen across mainstream
media and in the marketplace, sustainability e orts are no longer a luxury – they
are a requirement.
Earth Day serves to remind people what is important in our own lives, as well
as our shared existence – our community, our state, our country, our planet. In
line with the Community Environmental Council’s Fossil Free by ’33 mission, this
annual festival draws on the inspiration of creating one of the rst fossil-fuel-free
communities in the nation.
Share with the world what your company has learned,
what you’re doing now, and why.
For decades, Earth Day has been the annual gathering of community
to share information, celebrate the advances we have made in our
collective e ort to protect the planet, and recharge for another year.
Photo:s Mattia Balsamini
“Green Star Co ee is always proud to sponsor the Community
Environmental Council’s annual Earth Day celebration in Santa
Barbara. Through participation in Earth Day festivities, we
raise awareness about our sustainable co ee products while
building relationships within our community.”
– Kevin Donnelly, Co-Founder, Green Star Co ee

3. 2012
April 21 & 22
Earth Day Highlights
90% of waste generated by the festival is Solar power array helps offset energy usage
Environmental recycled or composted Marketing campaigns encourage biking,
Highlights “Water monster” refill stations eliminates
the use of 6,000 plastic water bottles
walking, taking the bus, or carpooling to
the festival
Bike World
Secure valet bike parking resulted in
1,000 bikes parked in 2011
Photo: Daniel Girard
Free bicycle tuneups
Photo: Daniel Girard
Mini stage powered by bikes
Green Car Show
Longest- running public Green Car
Photo: Erin Feinblatt
Exhibitors
Show in the U.S. 250 exhibiting spaces
Full city block Designated eco-marketplace
Features the latest green vehicles designed for companies selling
in the automotive industry environmental products
500 Ride and Drives in 2011 New and improved layout

4. 2012
April 21 & 22
Earth Day Highlights
Main Stage
Noise Santa Barbara
Photo: Steven Otero
- 2011: Daryl Hannah, actress and activist
- 2010: James Cameron, film director
- 2009: Elon Musk, CEO of Tesla Motors
Harvest to Home
bees
Photo: David Pricco
farming, composting and vermiculture
Photo: Jenny Van Seters
Children’s Area Food & Drink
Photo: Shad Giordano
electricity wine garden (3,000 sq ft)
throughout the festival

5. Earth Day Media Exposure
Deadlines
Friday, March 9 Friday, March 30 Friday, April 6
** *
*
SB Independent**
* Sponsors $2,500 and up
** Sponsors $5,000 and up
Media & Marketing
Highlights
Santa Barbara
Independent, week of event (circulation
approx. 40,000)
Photo: Jordan benShea
that reaches:
- 43,000 people on Twitter
- 6,000 people via email

6. Sponsorship Levels
$50,000 in-kind Santa Barbara Earth Day Benefactor:
Logo and name placement
television spots, kiosks and poster
Garden, Eco-Marketplace, Children’s Area, Bike World, Harvest to Home
Photo: Daniel Girard
newspapers week of the event (circulation approx. 40,000)
networking pages (Facebook, Twitter, Google+)
Event benefits
with creative assistance from our team to help design a unique festival experience
for your customers
Photo: Erin Feinblatt
** Sponsorship benefits are not transferrable.

7. $20,000 in-kind Santa Barbara Earth Day Pillar:
Logo and name placement
guide, television spots, kiosks and poster
Independent
newspapers week of the event (circulation approx. 40,000)
Photo: Steven Otero
(Facebook, Twitter, Google+)
Event benefits
2010 Environmental Hero James Cameron, 2011
location
Environmental Hero Darryl Hannah, & Past CEC Board
President Charlie Eckberg
$10,000 in-kind Santa Barbara Earth Day Patron:
“Arbor is proud to be a sponsor of the Santa Barbara
Logo and name placement Earth Day Festival. It is an amazing experience
to be centered around like-minded people and
and poster work with organizations that are trying to make the
environment the rst priority when dealing with
their lives and their businesses. It is a fun 2-day event
to be involved in, and our business saw thousands
Independent newspapers week of the event (circulation approx. 40,000)
come through our booth to learn more about who
we are and what our company does that makes us
an eco-friendly manufacturer and business in the
(Facebook, Twitter, Google+) community. I look forward to having Arbor back
again as a sponsor for next year’s Earth Day Festival.”
Event benefits – Andrew Jackson, owner of Arbor Santa Barbara
** Sponsorship benefits are not transferrable.

8. $5,000 in-kind Santa Barbara Earth Day Sustainer:
Logo and name placement
Independent newspapers week of the event (circulation approx. 40,000)
Event benefits
Note: tent not included
Photo: Erin Feinblatt
$2,500 in-kind Santa Barbara Earth Day Booster:
Logo and name placement
newspapers week of the event (circulation approx. 40,000) and kiosks
“Not a weekend goes by in Santa Barbara
Event benefits without a festival, parade, or event. Earth Day is
special. It gave my small business tremendous
Note: tent not included
exposure to the people who count - locals. I
received phone calls and walk in tra c for
months afterward from clients who said they
$1,000 in-kind Santa Barbara Earth Day Contributor: saw our booth at Earth Day.”
Logo and name placement – Brian Sawicki, Owner, Key 2 Fitness
newspapers week of the event (circulation approx. 40,000) and kiosks
** Sponsorship benefits are not transferrable.

9. “It’s inspiring to spend a weekend at Earth Day among people
Community 26 West Anapamu St., 2nd Fl who, like us, want to help others work and play sustainably.”
Environmental Santa Barbara, CA 93101
Council – Liz Werhane, Manager, Citrix Systems Inc.
Earth Day 2011 Sponsors
Albertson’s DSR Audio KSPE Santa Barbara Botanic Garden
Allen Associates Duo Catering KTMS Santa Barbara Chamber of Commerce
Allied Waste Edhat KTYD Santa Barbara Channels
Bamboo DNA Edible Santa Barbara Lazy Acres Market Santa Barbara Computer Recycling
Bank of America Fess Parker’s Doubletree Learningden Preschool Santa Barbara Convention and Visitors
Beard Tropics Nursery Fund for Santa Barbara Loa Tree Bureau
Best Buy Garden Street Academy/San Roque Lunch Box Yum Santa Barbara Independent
boone graphics School MarBorg Industries Santa Barbara MTD
Bragg Live Food Products General Motors McGowan Guntermann Santa Barbara Middle School Bike
Brownstein Hyatt Farber Schreck Gold Coast Toyota Dealers Municipal Winery Monkeys
Built Green Graham Chevrolet Network Hardware Resale Santa Barbara Out tters/Prana
California Solar Electric Green Building America Nissan Savoir Faire Catering
Car Free/APCD Harrison Design Associates Noozhawk The Savoy
CASA Hayward Lumber Paci c Beverage SB Click
Channel Islands Restoration Hopedance Paci ca Graduate Institute SB Fitness
Chumash Foundation/Santa Ynez Isla Vista Bicycle Boutique PCBT SB Parent
Band of Chumash Indians Island Seed and Feed Planet Solar SB View
Citrix Systems Kathleen Kennedy Winery Plus One Events Simple Shoes
City of Santa Barbara KDB Primary Color Stateside
Classic Party Rentals Key 2 Fitness Surfmedia
Clif Bar KIST-AM Ralphs Wells Fargo
Clipper Windpower KIST-FM Raw Revolution Win Win Living.com
Cox Communications KJEE REC Solar
Daily Sound KLITE Santa Barbara Bank & Trust
DEEP Magazine KRUZ Santa Barbara Bicycle Coalition
Updated 11/10/11