The document discusses optimizing landing pages for lead generation and conversion. It covers inbound marketing, conversion tips like calls to action and offers, layout and design best practices, and a case study on a successful HubSpot landing page. The presentation emphasizes keeping landing pages simple, focusing on benefits to the visitor, building trust, and testing pages to improve conversion rates.
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
Optimizing Landing Pages for Lead Generation
1. Optimizing Landing Pages f L d
O i i i L di P for Lead
Generation & Conversion
www.HubSpot.com
With Mike Volpe and Prashant Kaw
2. Welcome!
Mike Volpe
VP I b
Inbound M k ti
d Marketing
LinkedIn: http://www.linkedin.com/in/mikevolpe
Twitter: @mvolpe
Prashant Kaw
Inbound Marketing Manager
LinkedIn: http://www.linkedin.com/in/prashantkaw
Twitter: @prashantkaw
3. Agenda
• Inbound Marketing
• Conversion
Con ersion
• Offers
• Layout & Design
• Case Study
8. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Public Relations
Interruption Permission
9. HubSpot Inbound Marketing System
Content
SEO Management Blog
• Software
Landing Social
Pages Media
• Support + Expertise Lead
Intelligence
• $250 or $500 / month
CRM
(Salesforce.com
or other)
• No IT Required
10. Agenda
• Inbound Marketing & the New Rules
• Conversion
Con ersion
• Offers
• Layout & Design
• Case Study
11. Lead Conversion is Critical Step
Target M k t
T t Market
Conversion is where we take
what we have spent time Website Visitors
and money t get (visitors)
d to t ( i it )
and change it into
something valuable to Leads
marketing (leads).
a et g ( eads)
A cost becomes a benefit. Opportunities
Customers
Customers
12. The Mindset of the Visitor
• Why are they there?
• What do the want?
they ant?
• Does it make sense?
• Does it look easy?
• Do they trust you?
13. Conversion Takes Place…
• Website Homepage
• PPC Ads
• Email Blast
• Blog Articles
• Inside Software
• Direct Mail
• Anywhere that you want someone to do
something…
16. Call to Action Tips
• Action Oriented & Positive
• Try “click here” as part of it
click here
• Simple & Clear
• Make it Pop
• Link Both Images and Text
g
• Targeted to Audience
67. Summary Tips
• Eliminate distractions
• No other calls to action maybe no navigation
action,
• Show the benefit
• Image of what they are getting
• Build trust
• Privacy policy, security if appropriate
• Keep it simple
p p
• Short form, simple text, pictures
• Test measure then test again
Test, measure,