Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (20)
Semelhante a Hootsuite - 2011 Presentation
Semelhante a Hootsuite - 2011 Presentation (20)
Mais de Wappow
Mais de Wappow (20)
Último
Último (20)
Hootsuite - 2011 Presentation
- 1. HootSuite — Social Media Dashboard Get to know HootSuite
- 2. Who is this blonde? @Krystyl
- 3. Rebranding to Unicorns @Invoker Reacts to the news of rebranding with Unicorns and Rainbows
- 4. What does it do? Spread Messages Monitor Conversations Track Results Collaborate with Teams All social tasks, across networks, with one web tool
- 5. Spread Messages Schedule and send messages to desired networks
- 6. Manage & Reply Broadcast: Pre-schedule updates, C reate drafts Amplify: Re-T weet, Reply-to-all, Forward by email
- 7. Monitor C onversations Search the social web: •brand mentions •product enthusiasts •campaign feedback •competitive insight •industry info + news Gather reactions & opinion from public & customers
- 8. C ollaborate with Teams Securely invite teams to: •Share important columns •Assign + respond to tasks •Collaborate on messaging •Customize workflow •Track follow-ups Delegate tasks without sharing passwords
- 9. Measure C ampaign Success See what’s working with: •Click-through summary •Individual message stats •Most popular messages •Referral source •Regional breakdown • Export to PDF & CSV ++ • Overlay with Google Analytics • Campaign specific stats Understand social media RO I
- 10. Understand Reach Increase message amplification: •Filtering by influence or keyword •See who ReTweeted •Identify key mentions •Target your outreach Learn patterns to help grow audience and brand
- 11. Identify Influencers Gather audience insights by: •Filtering by influence score •Understanding social web behaviour •Creating lists of key brand evangelists Find opportunities and influencers in your network
- 12. Local Everywhere Use geo-search to: •Tap into local conversations •Distribute regional promotions •Increase location-based engagement Target audiences geographically for focused results
- 13. C hoose your Platform 5 Mobile platforms available – for free! Variety of desktop apps and plug-ins
- 14. Internationalized Localized on web and mobile Plus on-board translation on iPhone
- 15. What is HootSuite University? Wait....what was that thing you said you did earlier?
- 16. What is HootSuite University?
- 17. Thanks from @HootSuite Sign-up: hootsuite.com/plans Help Desk: help.hootsuite.com Feature Requests: feedback.hootsuite.com Learning University: learn.hootsuite.com Twitter @hootsuite, @hootsuite_u, @krystyl