Wandoujia has published developer specifications for the world's most popular in-app search. Here's a look back at the company's history of pioneering mobile search products.
2. A Mobile Pioneer
The vision has remained the same since the company’s first
line of code was written in December 2009: “The gateway for
mobile users to discover, download, enjoy, and manage their
content anytime, anywhere.”
!
Wandoujia has achieved this vision by pioneering mobile search
products. China’s mobile market has followed each step
Wandoujia has taken.
3. App Search Engine
Instead of an app store, Wandoujia built an app search engine for
Android users. Wandoujia’s app search indexed apps from across
the fragmented market of dozens of Android app stores in China.
SEARCH
A search for Angry
Birds on Wandoujia.
INSTALL
INSTALL
4. In-App Video Search
In September 2013, Wandoujia debuted its first in-app search product:
Video Search. Users can use just Wandoujia to search through 10
popular video apps to find the movies and shows they want to watch.
WATCH
WATCH
Video Search
Subscribe Dramas Movies Reality Animated
5. Search Across All Content
In January 2014, Wandoujia released the 4.0 Android mobile client.
One search yields results in apps, videos, and ebooks.
A search for “Big Bang”
yields video results for
the popular TV show Big
Bang Theory followed
by app results for the
game Mushroom Bang.
Videos Ebooks WallpapersAppsAll
WATCH
WATCH
INSTALL
Videos
Apps
6. In-App Search Program
Wandoujia’s IAS program provides developers with specifications for retrieving,
indexing, and launching content within apps and also supports the in-app search
standards from Google and Quixey.
On March 27, 2014 Wandoujia announced its In-App Search Program, opening
the world’s most popular search for mobile entertainment to new developers.
Searching for a Ming Dynasty
history book yields results in
the Ebook section. Tapping
“Read,” a user is presented
with the option of which app
to launch the content. Since
ReadingJoy (爱阅读) partnered
with Wandoujia for IAS,
Wandoujia has increased the
number of daily new users it
drives to its app by 200%.
READ
READ
READ
Select an app to read
Videos Ebooks WallpapersAppsAll
7. A Valuable Ecosystem
• 350,000,000+ total installs
• 800,000+ new installs a day
• 1,000,000+ of each:
• unique apps & games
• movies, tv shows, & videos
• ebooks
Wandoujia is committed to creating a more valuable ecosystem
where users can find great content and developers connect with
more active users.
8. The Wandoujia Model
Platforms
Wandoujia Mobile Search
App stores
App
developers
User accounts
In-app search and search algorithm
Android Windows Web
Referrals & IAP
Video apps
Content
providers
(Ebooks, wallpapers,
music, etc.)
9. The Mobile Search Index
Wandoujia's monthly report on mobile trends in China:
http://appindex.wandoujia.com
10. The Team
• Located in Beijing
• 250+ employees and 4 cats
• SoftBank, Goldman Sachs, DCM, & Innovation Works are investors
• First conceived in December 2009, with co-founders from Google
China and Nokia-Siemens
