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Envisioning Good Design in Lancaster County and Philadelphia
      APA Pennsylvania Chapter 2010 Annual Conference
                      October 4, 2010

                  David Rouse, Wallace Roberts & Todd
         Danny Whittle, Lancaster County Planning Commission
        Beth Miller, Philadelphia Community Design Collaborative
Points I Will Cover

• The intersection between planning and design
                           p      g         g
• Case studies
   – Lancaster County Comprehensive Plan
                    y     p
   – GreenPlan Philadelphia

• Closing thoughts about design in the market
Mega-Scale Design: A Plan for the United States




Source: Landscape Architecture Magazine, September 2010
Lancaster County Growth Management Framework
Treasured Resources
Treasured Resources
ELANCO Region Future Land Use Map
East Earl / Terre Hill Official Map
East Earl Township




                                                      Detail of Terre Hill Borough
Growth Area Development
Growth Area Development
The Lancaster County Comprehensive Plan
First & Second Generation Lancaster County
               Growth Management Plans

1993 /1997                         2006


 Urban Growth Areas              Urban Form & Quality of Life

 Increased Density / Intensity   Build Community / Li bl N i hb h d
                                 B ild C     i     Livable Neighborhoods

 Contain Urban Sprawl            Revitalize Existing Communities

 Preserve Farmland               Sustain the Rural Economy / Agricultural Industry

 Down Zoning                     Effective Agricultural Zoning

 Limit Rural Development         Maintain Rural Heritage & Character
Balance: Design Policies


• Urban Growth Area Strategy
                          gy
   – Improve the character and form of new development
     • Mixed uses
     • Compact, pedestrian-friendly environments
       Compact
     • Parks, open space, and trails

• Rural Strategy
      l
   – Maintain rural character and the rural economy
     • Concentrate development in rural centers
                           p
     • Context-sensitive design (e.g., traditional village
       character)
Balance: Smart Growth Toolbox

• Urban Growth Area Strategy
   – Form Based Development Codes
   – Gateway District or Ordinance
   – Planned Residential Development
   – Traditional Neighborhood
     Development (TND)
                            p
   – Transit Oriented Development

• Rural Strategy
   – C
     Conservation D l
              ti Development   t
   – Context Sensitive Design Solutions
   – Rural Design Standards
http://www.co.lancaster.pa.us/toolbox/site/default.asp
Planning and Design: A Philadelphia Example
GreenPlan Philadelphia Framework
                  p
Green Street Design (Before)
                 g (       )
Green Street Design (After)
                 g (      )
GreenPlan Philadelphia Framework
                  p
Green Homes Design (Before)
                g (       )
Green Homes Design (After)
                g (      )
Green Industry Design (Before)
             y     g (       )
Green Industry Design (After)
             y     g (      )
Green Business Design (Before)
                   g (       )
Green Business Design (After)
                   g (      )
Closing Thoughts: Good Design and the Market
         g     g              g
• Baby Boomers and Millennials: the two largest
  g
  generations in the nation’s history
                                    y
   – Baby Boomers: born between 1946 and 1964
   – Millennials: born between 1977 and 1996, now surpass their
     parent s
     parent’s generation in size @ 80 million+

• What are these generations looking for in places to live,
  work,
  work and play?
   – Smaller, more compact housing products
   – Walkable, urban places with amenities and things to do outside
     the home
   – Potential impacts of peak oil / rising energy costs

• These trends are creating market opportunities for good
  design
Thank You!




David Rouse, AICP, RLA
drouse@ph.wrtdesign.com
drouse@ph wrtdesign com
                          Wallace Roberts & Todd, LLC

     215-772-1465

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Envisioning Good Design

  • 1. Envisioning Good Design in Lancaster County and Philadelphia APA Pennsylvania Chapter 2010 Annual Conference October 4, 2010 David Rouse, Wallace Roberts & Todd Danny Whittle, Lancaster County Planning Commission Beth Miller, Philadelphia Community Design Collaborative
  • 2. Points I Will Cover • The intersection between planning and design p g g • Case studies – Lancaster County Comprehensive Plan y p – GreenPlan Philadelphia • Closing thoughts about design in the market
  • 3. Mega-Scale Design: A Plan for the United States Source: Landscape Architecture Magazine, September 2010
  • 4. Lancaster County Growth Management Framework
  • 7. ELANCO Region Future Land Use Map
  • 8. East Earl / Terre Hill Official Map East Earl Township Detail of Terre Hill Borough
  • 11. The Lancaster County Comprehensive Plan
  • 12. First & Second Generation Lancaster County Growth Management Plans 1993 /1997 2006 Urban Growth Areas Urban Form & Quality of Life Increased Density / Intensity Build Community / Li bl N i hb h d B ild C i Livable Neighborhoods Contain Urban Sprawl Revitalize Existing Communities Preserve Farmland Sustain the Rural Economy / Agricultural Industry Down Zoning Effective Agricultural Zoning Limit Rural Development Maintain Rural Heritage & Character
  • 13.
  • 14. Balance: Design Policies • Urban Growth Area Strategy gy – Improve the character and form of new development • Mixed uses • Compact, pedestrian-friendly environments Compact • Parks, open space, and trails • Rural Strategy l – Maintain rural character and the rural economy • Concentrate development in rural centers p • Context-sensitive design (e.g., traditional village character)
  • 15. Balance: Smart Growth Toolbox • Urban Growth Area Strategy – Form Based Development Codes – Gateway District or Ordinance – Planned Residential Development – Traditional Neighborhood Development (TND) p – Transit Oriented Development • Rural Strategy – C Conservation D l ti Development t – Context Sensitive Design Solutions – Rural Design Standards
  • 17. Planning and Design: A Philadelphia Example
  • 19. Green Street Design (Before) g ( )
  • 20. Green Street Design (After) g ( )
  • 22. Green Homes Design (Before) g ( )
  • 23. Green Homes Design (After) g ( )
  • 24. Green Industry Design (Before) y g ( )
  • 25. Green Industry Design (After) y g ( )
  • 26. Green Business Design (Before) g ( )
  • 27. Green Business Design (After) g ( )
  • 28. Closing Thoughts: Good Design and the Market g g g • Baby Boomers and Millennials: the two largest g generations in the nation’s history y – Baby Boomers: born between 1946 and 1964 – Millennials: born between 1977 and 1996, now surpass their parent s parent’s generation in size @ 80 million+ • What are these generations looking for in places to live, work, work and play? – Smaller, more compact housing products – Walkable, urban places with amenities and things to do outside the home – Potential impacts of peak oil / rising energy costs • These trends are creating market opportunities for good design
  • 29. Thank You! David Rouse, AICP, RLA drouse@ph.wrtdesign.com drouse@ph wrtdesign com Wallace Roberts & Todd, LLC 215-772-1465