This job-search workshop, "Using Social Media to Launch Your Career," is the second such workshop presented at Wagner College by Ethan Chazin, "the compassionate coach." In today's hyper-competitive job market, Chazin says, it is absolutely necessary for you to align your online and offline branding efforts in order to gain truly competitive differentiation. Presented by Wagner College's Center for Academic and Career Engagement on April 3, 2013.

1. Presented by:
Ethan Chazin, President
The Chazin Group
“Use Social Media to Build a
Compelling Brand.”
The Chazin Group

2. Leverage Social
Media to its
FULL Advantage
The Chazin GroupThe Chazin GroupEstablish a Brand Online

3. • Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build a Rolodex of References/Testimonials:
– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf Promotion = BRANDING

4. The Chazin GroupThe Chazin GroupStart With LinkedIn

5. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile

6. The Chazin GroupThe Chazin GroupGet Endorsements

7. The Chazin GroupThe Chazin GroupInvitations to Join Others

8. The Chazin GroupThe Chazin GroupRecommendations MATTER

9. The Chazin GroupThe Chazin GroupYour Summary Is Your BIO

10. The Chazin GroupThe Chazin GroupEngage Using Groups

11. The Chazin GroupThe Chazin GroupCreate Your Own Groups

12. The Chazin GroupThe Chazin GroupSearch For Jobs

13. The Chazin GroupThe Chazin GroupSearch Jobs

14. The Chazin GroupThe Chazin GroupRecruit Mentors

15. The Chazin GroupThe Chazin GroupRecruit Mentors

16. The Chazin GroupThe Chazin Grouphttp://Learn.LinkedIn.com

17. • Complete your profile
• Grow your network!
• Research potential employers and key industry
players.
• Build your recommendations.
• Join all relevant groups.
• Actively engage in discussions.
• Learn all the industry trends & developments.
• Include volunteer jobs, sports, or other positive
interests in your profile.
• Help your connections and they will help you.
The Chazin GroupThe Chazin Group TIPS

18. The Chazin GroupThe Chazin Group Next Up

19. The Chazin GroupThe Chazin GroupLeverage Your Twitter Account
U.S.P

20. The Chazin GroupThe Chazin GroupTweet Basics
Reference others
Share
information
140 Character Limit

21. The Chazin GroupThe Chazin Group### Hash Tags
Build
Your
Brand!

22. The Chazin GroupThe Chazin GroupAnd then there’s…HIM!

23. The Chazin GroupThe Chazin GroupPERSONAL Page

24. The Chazin GroupThe Chazin GroupBUSINESS Page

25. The Chazin GroupThe Chazin GroupBlogging Builds S.M.E

26. The Chazin GroupThe Chazin GroupAsk Questions to ENGAGE

27. The Chazin GroupThe Chazin GroupAsk Questions to ENGAGE

28. • Check your privacy settings and limit
those with complete access to your
profile.
• “LIKE” employers you want to work for.
• DON’T discuss controversial topics.
• Include volunteer jobs, sports, and other
interests in your profile.
• Remove any photos, links, or other
content that could negatively impact the
impression you make on employers.
• Watch your TONE.
The Chazin GroupThe Chazin Group TIPS

29. The Chazin GroupThe Chazin GroupMeet Through Meetup

30. The Chazin GroupThe Chazin GroupMeet Through Meetup

31. The Chazin GroupThe Chazin GroupJoin Groups

32. The Chazin GroupThe Chazin GroupJoin Groups

33. The Chazin GroupThe Chazin Group Be a Star

35. Are you “Pinteresting?”

37. I’ve Been “Vizify’d”

39. Monitor Your Accounts
Social Media Mgt Tools
The Chazin GroupThe Chazin Group

41. The Chazin GroupThe Chazin GroupMashable

42. Actively Monitor Your
Brand
The Chazin GroupThe Chazin Group

43. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND

44. The Chazin GroupThe Chazin GroupWatch Your Brand Grow (Online)

45. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND

46. The Chazin GroupThe Chazin Group

47. Follow Your Industries
With Online
Communitees
The Chazin GroupThe Chazin Group

48. The Chazin GroupThe Chazin GroupUser Forums

49. The Chazin GroupThe Chazin GroupBring It ALL Together

50. The Chazin GroupThe Chazin GroupRepeat Cycle

51. The Chazin GroupThe Chazin GroupIntroduce Yourself Online

52. The Chazin GroupThe Chazin GroupTweet Your Upcoming Events

53. The Chazin GroupThe Chazin GroupAnnounce on Facebook

54. The Chazin GroupThe Chazin GroupMeet Them At Events

55. Talk to Folks After
Events Online to
Strengthen
Relationships.
The Chazin GroupThe Chazin Group