2.  This webinar will be available afterwards at marketing.wtwhmedia.com
 Q&A at the end of the presentation
 Complete survey for a chance to win a prize
 Hashtag for this webinar: #CMWebinar
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3. 3
Heather Centorbi
Media and Events Coordinator
@WTWH_SocialXprt
Carli Evilsizer
Social Media Coordinator
@WTWH_Carli

4.  What is content marketing?
 Why should you care?
 Getting started
 Best practices
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5. 5

6.  Technology is
evolving
 Social media is
a great tool
 More content
for users
6

7. 7

8.  Targeted Audience
 Tells a Story
 Provide Value
 Create a Dialogue &
Build a Relationship
 Increase Profits
8
Photo Courtesy of Attach Media

9.  Improve SEO
 Increase sales
9
Google Likes Unique High
Value Content

11.  Set a plan
 Create goals
◦ End game
 Measure ROI
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12.  Content development
 Social media
 Marketing automation
software
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Image courtesy Dell Business Applications

13.  Brainstorm
 Develop a content calendar
 Share responsibility of content
 Be engaged & share on social
media
 Monitor
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14. 14
@EXAIR

16.  Blogging
◦ Wordpress / Blogger
 Webinars
◦ GoToMeeting.com or Join.Me
 Podcasts
◦ Skype or digital recorder
◦ Edit with Audacity
 Marketing Automation
◦ Hubspot, Marketo, SilverPop
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17.  Digital media
 Produce one piece of content but re-purpose
it multiple ways
◦ Webinar > > Summarized blog post
◦ Podcast >> Transcribed into blog post
◦ White paper >> Webinar to Lead Generation offer
◦ Video >> Use the audio for a podcast
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18. 18
Building a channel takes time

19. 19
@AboutKollmorgen

20.  YouTube video: What is a Servo Motor?
Answer the basics
◦What is a
◦How do you
Ranks well on SEO
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21. 21
@SimpleRaySola
r

22. 22

23.  „Epic Content Marketing‟
◦ Author: Joe Pulizzi
◦ Follow @JoePulizzi
 „Jab, Jab, Jab, Right Hook:
How to tell your story in a
noisy social world‟
◦ Author: Gary Vaynerchuk
◦ Follow @garyvee
 @MarketingSherpa on Twitter
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24.  Basic understand of what is content
marketing
 How to get started with content marketing
 Examples of content marketing done right
 Resources
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25. 25
Heather Centorbi
WTWH Media
440.234.4531
hcentorbi@wtwhmedia.com
Carli Evilsizer
WTWH Media
440.234.4531
cevilsizer@wtwhmedia.com

26.  This webinar, along with our social media blog, is available at
marketing.wtwhmedia.com
 This webinar will be sent out via email
 Tweet with hashtag #CMWebinar
 Complete survey in follow-up email for chance to win “Epic Content
Marketing” by Joe Pulizzi
 Connect with Heather at @WTWH_SocialXprt and Carli at @WTWH_Carli
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