1. Social Media Brand Management
for the Enterprise

2. Company Background
Founded in 2005
Headquarters in Bellevue with 83 employees
Industry-leading products for listening, measurement and engagement in
social media conversations (TruCast®) and
online reputation management (TruReputation™)
Privately-held
- Series A funding of $3.5M in August 2006 (WPP)
- Series B funding of $12.0M in October 2007 (Ignition Partners & WPP)
Awards Won:
© 2009 Visible Technologies 2

3. In A Nutshell…
Social media is exploding • 75% of US consumers participating in
Brands no longer in control of their destiny social media – Forrester ’08
Consumers “own” brands…and blog about • 133m blogs indexed since 2002 –
it! Technorati ’09
Marketing investment continues to shift • Twitter grows to over 7.5M users in a year
online • Facebook user growth in the +35
demographic has double last 60 days to
Proven SaaS model, that scales 12M with more of them than 18-24 year
Very seasoned team olds– Facebook ’09
We are defining Brand Management for the • Visible Technologies already collects
230M conversations and it grows by 1M+
Enterprise a week!
© 2009 Visible Technologies 3

4. Market Being Validated With Investment
“95% of social media marketers will Anticipated Spending in Online
maintain or increase social media Marketing Sectors in 2009
spending.” - Forrester
Social Media “Listening” Platforms: Up Flat Down
category, $150-$250M in 2008 revenue Word of Mouth/Social Media Marketing 77% 12% 11%
and growing - Forrester ’09
Behavioral/Contextual Marketing 70% 22% 7%
Word of Mouth marketing: $1.35B in
2007 growing to $3.7B in 2011 - PQ Online Media Buying/Planning 47% 40% 13%
Media ‘Q4 ‘08
Market Research 27% 50% 23%
Multi Billion dollar market opportunity
when factoring in PR/Marketing, CRM Source: AdMedia Partners 2009 Market Survey
and other aspects of a business that
social media enriches. “In 2009, P&G will reduce spending on traditional research
by half and devote the remaining 60% to “listening” research.”
© 2009 Visible Technologies 4

5. One TruCast, Many Solutions
Sentiment
Engage Marketers
Analyze
Public Relations
Measure
Customer Service
Enterprise
Enterprise
Observe
Advertisers
Product & Market Research
Social Media
Aggregate Conversations
Human Resources
Search Monitor Investor Relations
© 2009 Visible Technologies 5

6. Visible Is Positioned To Win
“Visible offers an impressive technology stack.
Visible delivers strong reporting capabilities and is
the vendor best positioned to extend social media
analysis data and attributes into CRM systems”
Suresh Vittal, Forrester Wave Listening Platforms,
Q1 2009
The Global 2000 Rely on Visible Technologies
© 2009 Visible Technologies 6

7. Thank you
© 2009 Visible Technologies 7